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A webinar presented by Vanessa Bagnato of TapInfluence and Cynthia Sanchez of Oh So Pinteresting. Are you creating content on Pinterest or just getting started on this young, evolving, and indisputably top social platform? This webinar is a must! Pinterest expert Cynthia Sanchez from Oh So Pinteresting knows exactly what she's doing when it comes to increasing your presence, scoring high engagement, and leveraging the evolution of Pinterest as a top search tool. She shares her secrets in this webinar choke-full of tips. Full webinar recording available here: http://www.tapinfluence.com/unlock-your-pinterest-potential-recording/
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UNLOCK YOURPINTEREST POTENTIAL
@tapinfluence @ospinteresting
@tapinfluence @ospinteresting
PRESENTERS
Cynthia SanchezCEO & FounderOh So Pinteresting!
Vanessa BagnatoHead of Influencer DevelopmentTapInfluence
@tapinfluence @ospinteresting
ABOUT TAPINFLUENCE
BRANDS DOING SOCIAL CONTENT MARKETING
@tapinfluence @ospinteresting
WHAT WE’RE COVERING TODAY
@tapinfluence @ospinteresting
• Understanding Pinterest
• Increasing Engagement
• How To Attract Followers
@tapinfluence @ospinteresting
UNDERSTANDINGPINTEREST
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WHAT’S THE STORY• Ben & Evan – 2009
• Launch 2010
• Fastest to 10 million
• Attracted a unique audience
• Currently over 70 million users
@tapinfluence @ospinteresting
IT’S NOT A SOCIAL NETWORK
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6 IS THE MAGIC NUMBER
Tapinfluence.com
1.
2.
3.
4.5.
6.
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INCREASING ENGAGEMENT
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ARTICLE RICH PINS
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Article title
Bonus link
Excerpt
Branding
ARTICLE RICH PINS
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RECIPE RICH PINS
Article titleCategory
Bonus link
@tapinfluence @ospinteresting
HOW DO I CREATE ARTICLE PINS?
• developers.pinterest.com/
rich_pins/
• Pinterestplugin.com
• Yoast
@tapinfluence @ospinteresting
HOW DO I CREATE RECIPE PINS?
• ZipList
• Easy Recipe
• developers.pinterest.com/
rich_pins/
@tapinfluence @ospinteresting
PLACE PINS (no code required)
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BE FRIENDLY
#1 Repin
#2 Follow
@tapinfluence @ospinteresting
COMMENTING
1.
2.
3.
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WHO TO ENGAGEWITH
@tapinfluence @ospinteresting
USING PINTEREST ANALYTICS
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HOW TO ATTRACTFOLLOWERS
@tapinfluence @ospinteresting
USING WHATYOU HAVE
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LEVERAGE YOUR EMAIL LIST
©Sephora
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THINK SEO & KEYWORDS
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SEOGOLD
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ADDITIONAL RESOURCES
BLOG POST:ENRICH YOUR
PINTEREST PROFILE WITH RICH PINS