Using Facebook For Business [part 1]

Using Facebook In Your

Business [Part 1]

• A quick Facebook bootcamp - checking your personal

settings are correct

• The difference between Facebook business pages and

your personal profile

• The most common and deadly mistake made by

businesses on Facebook

• Why use Facebook for business marketing?

• Facebook essential lingo

• Facebook and search engine optimisation - simple SEO

techniques

• The FB vanity technique

• How to get new visitors to your business page

• What to talk about on your Facebook business page

• The most important thing that you MUST do on your

Facebook business page [Intro]

Using Facebook In Your

Business

If you’d like to find out even more about Facebook marketing,

please check out ‘Using Facebook For Business’

http://getbook.at/fb001



You’ll speed things

up a lot online and

with managing

social media in

general if you

switch to Chrome

or Firefox!

In addition, you

have to use Chrome

to access

Facebook’s Power

Editor feature.

Getting Some Facebook Basics Right …


Do you ever

check your

settings?


Particularly stay on top of Security – Privacy - Notifications


Review and use the security options … set up 2-

step verification with the code generator



My BIGGEST

Facebook tip for

personal use?

Switch off Public

as your default

setting. Everybody

on and off

Facebook can see

this content!


Don’t get your personal photos indexed in the

search engines! It’s easy when you know how

If you don’t

like it, block

it!


Farmville

and Candy

Crush can

be gone

forever!


Tune out annoying or superfluous notifications. Just

get the information that interests you


Regardless of your privacy settings, if you allow

anybody to follow you they can see posts anyway, no

friend request required! Switch it off the Everybody

setting


Want to know what followers can see? View your

public timeline.


Is it a scam?

Check before you share at:

http://www.hoax-slayer.com/

Why you could be sitting on a Facebook

time bomb …

There are two types of account on Facebook:

1) A personal account

This is all you need to post content to friends and family securely and

create as many business pages as you want to

2) A business account

Mainly for creating adverts and business pages

You should only have 1 personal account …

There is a business option, but this is used by corporates and agencies, it’s not

for small business users.

One of the biggest mistakes that I see on Facebook is when

businesses build their Facebook presence around a personal

profile.

This is the wrong way to use Facebook!

You risk losing the page that you worked so hard to build up and all

those valuable followers who are connected to your business.

Facebook the right way …

1) Use a personal profile and create pages for your business

2) You can completely separate your personal content from your

business content

3) If you set it up incorrectly, you should rectify this situation as soon as

possible

4) You can currently move a personal profile over to a business profile,

but it’s still not as good as doing it the proper way as outlined above

5) To migrate a personal profile to a business page, follow this link:

https://www.facebook.com/help/116067818477568

https://www.facebook.com/help/116067818477568

Why Use Facebook and Social

Media Anyway?

The 3 most compelling reasons to

use social media in your business

The 3 most compelling reasons to use

social media in your business - 1

Social media gives you an instant web presence … no cost, no

webmasters, no tech! So if you have no budget and no web site, using

social media you can get your business online – for free – in a matter of

minutes




social media in your business - 2

Social media gets you on mobile immediately - no cost, no webmasters,

no tech! So if you have a web site – and you can’t afford the technical

work that will need to make it mobile and tablet friendly – you can solve

that problem instantly using a social media channel BUT Facebook apps

Are not mobile friendly as a rule




social media in your business

Social media gives you instant and powerful SEO (search engine

optimisation). Because they’re the world’s most heavily trafficked sites,

you get to ride on their coat tails – no SEO budget required That

means that you can get found in the search engines fast!



Facebook Vital Statistics

Statistics

•968 million daily active users on average for June 2015

•844 million mobile daily active users on average for

June 2015

•1.49 billion monthly active users as of June 30, 2015

•1.31 billion mobile monthly active users as of June 30, 2015

How else can you expose your business to

that many people for free?

Latest stats at: http://newsroom.fb.com/company-info/

http://newsroom.fb.com/company-info/

One of the best places to build your

brand is on Facebook ...

1) It is the most used social network with 1 billion+ users

2) It is the most flexible social media platform

3) It immediately places your businesses on mobile

devices

4) It links with all the other social networks very easily

5) It’s free!

Creating Your Business Page On

Facebook

Note: There is no

limit to the number

of business pages

that you can have


Facebook

Tip! Take a moment to read the T&Cs, they’re not that painful!

My Facebook Business Page

https://www.facebook.com/ClixeoUK

https://www.facebook.com/ClixeoUK

Use Fiverr.com to

get your graphics

made up extremely

cheaply


Facebook

Use Canva.com to

make banners and

graphics for your

social media

channels


Facebook

Facebook SEO (Search Engine Optimisation)

Getting your

FB business

page found

1) in the

search

engines 2)

on Facebook




1) Your (Vanity) URL*

2) The name of your business page*

3) Your custom tabs

4) Get backlinks to your Fan Page

5) Fill in your basic information section*

6) Optimize your Facebook videos

7) Privacy settings on ‘Public’ *

* Everybody can do these!

Facebook SEO essentials …


1) Fill it in fully 2) Use lots of key words 3) At the very least include a link

back to your main web site


See: http://searchenginewatch.com/sew/how-to/2110283/basic-seo-facebook-fan-pages

http://searchenginewatch.com/sew/how-to/2110283/basic-seo-facebook-fan-pages

Nothing is better

than a well run page!

The FB Vanity Technique …

Please

note:

This is

not one

of my

holiday

snaps

This is the highest level of your SEO when creating

business pages on Facebook … but please follow

the rules:

The FB Vanity Technique …

This is great for SEO!

How to get new visitors to your

business page and what to talk

about when they’re there

Source: http://hotinsocialmedia.com/

Source: http://hotinsocialmedia.com/

Source: http://tabsite.com/


business page

Source: http://tabsite.com/


business page

What To Say On Facebook …

1. A new company blog post

2. Client acquisitions

3. Press announcements

4. Jobs available

5. Awards/recognition

6. Events you're hosting and/or are

attending

7. Special offers, sales or discounts

8. New staff, existing staff

9. Funny office ‘stuff’ ie discussions,

talking points

10.The stuff of life – water cooler chats

What To Say On Facebook …

1. Share other peoples’ posts

2. Breaking news

3. Be a curator of great content

4. Help requests

5. Thank you messages and shout outs.

6. Evaluations, reviews & opinions

7. Oldies but Goodies (your best posts)

8. Think aloud (‘What if? What would?)

9. Entertain (but be professional!)

10.Be a connector – hook people up

(professionally)!

Also take care with what you shouldn’t say!

1. Copyright

2. Trademark

3. Data Protection/handling

4. Disclosure of confidential information

5. Platform ‘Terms and conditions’

6. CAP Code and ASA regulations (ie advertising

standards)

7. Libel/slander

8. Contempt of Court

... and that’s just for starters!

http://paulteague.com/register-for-updates-here/

http://paulteague.com/register-for-updates-here/

Once you generate

prospects, leads and

customers on

Facebook, you need to

get them off Facebook

as soon as possible!

My ‘Mothership’ Theory of Social Media

Your blog or website is the ‘mothership’ of your business (ie

the bit that you own and control) social media is a conduit

for finding new prospects and interacting with customers …

Step 1

Drive people to your Fan Page …

=> Via offline advertisement (newspaper, business card, flyer, direct

mail etc)

=> Via word of mouth

=> Via your blog or website

=> Via your existing social media channels (Twitter, LinkedIn etc)

=> Via the media (TV & radio, if you use them)

=> Via Facebook/Google adverts

=> Via your mailing list

=> Embed a ‘like’ button on your blog or website

Facebook Marketing Momentum

Step 2Offer them a free gift with high perceived value …

=> Think about the ‘pain’ that your customers experience in your

industry … or common questions that you are asked regularly

=> Create a video, audio or short report that you can offer for free

which offers answers or solutions to this ‘pain’

Announce to Fan Page visitors that they can access your gift as

soon as they subscribe to your mailing list

See my own example with ‘What To say And Do On Social

Media’


Step 3Take your customer OFF Facebook as soon as possible …

=> As soon as your new prospect arrives on your free gift page,

you need to offer them something of a higher value immediately

(ie regular discounts, subscriber privileges, a more detailed report

etc)

=> To obtain this additional free gift, they must register via your

auto responder newsletter service

=> Use this form to collect whatever data is necessary for you to

follow them up as a lead

=> Never allow Facebook to ‘own’ your data … always take your

prospects off Facebook as soon as possible (more on this

shortly!)


The List Building Launch Pad

What is an auto responder?

An auto responder enables you to capture the personal data of your

prospects so that you can market to them time and time again.

Recommended auto responders

Mailchimp is free up to 2000 subscribers, 12000 emails per month

I use GetResponse personally.

http://www.getresponse.com/index/pault23

The auto responder

link appears in your

APPS area.

This technique used

to be NINJA when

Fan Gates were in

operation

AWeber, Mailchimp

and GetResponse

have simple

Facebook

integrations

If you’d like to find out even more about email marketing, please

check out ‘Using Email Marketing For Business’

http://getbook.at/em001

http://getbook.at/em001

Auto responder essentials …

1) Always choose the double-optin option to keep you compliant with the

Can-Spam Act 2003

2) If you hold customer data you should register with the ICO, Information

Commissioner’s Office (£35 annually)

3) You should always give your customers the option to opt out of your

emails

4) These days, as well as capturing name and email address, I would also

begin to think about capturing mobile phone details

The best way to do this is using the

simple ‘call-to-action’ button

provided by Facebook …

Step-by-step guide at:

http://paulteague.com/how-and-why-to-set-up-your-facebook-call-to-

action/

http://paulteague.com/how-and-why-to-set-up-your-facebook-call-to-action/

If you’d like to find out even more about Facebook marketing,

please check out ‘Using Facebook For Business’



Access lots of useful URLs and resources, via

this link:

http://paulteague.com/fb1authorstream

Next steps …

http://paulteague.com/fb1authorstream