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Karen Workman, social media staff editor at The New York Times, helps journalists use Twitter, Facebook, LinkedIn and Google Forms as reporting tools. This presentation -- Using Social Media as a Powerful Reporting Tool -- was part of the Las Vegas NewsTrain on Oct. 10-11, 2014. Please see an associated handout: Using Social Media as a Powerful Reporting Tool. NewsTrain is a traveling workshop for journalists sponsored by Associated Press Media Editors. For more information, visit http://www.apme.com/?AboutNewsTrain
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REPORTING
TODAY
Presentation by
@KarenWorkman Photo Credit: DaveLawler via Compfight cc, bit.ly/1oLxbBb
HOW Follow people and brands that make sense for your beat. Don’t overwhelm your feed by following too many people. Follow the right people and organize everyone else into lists. Look at profiles and feeds before deciding to follow.
Search a person’s name and modify your search for “people” to get started. Take a good look at whom other people follow (e.g., colleagues, sources, other journalists). Competitors’ lists of staff are a good place to find other journalists in your market. Like what someone else retweeted? Follow the source of the tweet.
WHO
To have a list is to have a plan.
SPEND TIME
CREATING
LISTS It’ll pay off. I promise.
EXERCISE 1. Find a list created by someone else
that will be useful to follow.
2. Brainstorm a list you want to create.
3. Identify a time you could have used a list, but didn’t have one ready.
Be ready to say why these lists will
be/would have been helpful.
TWEETDECK It’s for more than just organizing all those great lists you made.
SEARCH • Add column > search
• Exclude keywords
• Exclude retweets
• Signal high-performing
tweets
• Use Boolean logic (AND
& OR) with valuable
keywords (e.g., Fuck OR
WTF AND earthquake AND
Napa)
bit.ly/tdadvancedsearch
Swear words & missed
opportunities
TWITTER ADVANCED SEARCH twitter.com/search-advanced
• LinkedIn for Journalists – join the group.
• Premium service: free for journalists who do a 35-minute webinar.
• Keep your profile current and robust so potential sources can find you.
LINKEDIN SEARCH
CALLOUTS Spread rumors.
Use general hashtags.
Be specific about what you want. Keep requests simple, Explain how you will use contributions. Give incentives. Cast a wide net and often.
Don’t: Do:
Using Google Forms
Everyone knows how to use them. Expectation of privacy = more willing to share. Get as detailed information as you need. People “opt in” to become sources.
Why forms work
Feed your form into a map
mapalist.com
GANGBUSTERS Definition: Outstandingly excellent or successful.
Community: Mt. Pleasant, MI (i.e., Middle-of-Nowhere)
Population: 26,000
Newspaper: Morning Sun
Print Circ: 7,000 daily/8,000 Sun.
Facebook likes: 13,300
March Madness, pet-style Views on the Facebook albums where voting was hosted ranged from 10,000 to 62,000.
Community building? Pet owners began talking to one another in comments.
The bracket even pulled in some advertising dollars with sponsorships. bit.ly/MS-pets
Simple. Lovely. Engaging.
bit.ly/NYThaiku
Breaking News
Lesson:
Verify, verify,
verify.
Hurricane Sandy: Which one is real?
STORIFY: ADD READERS’ VOICES
Collecting tweets? There’s a widget for that.
twitter.com/settings/widgets
Don’t steal. Embed.
How to be a jerk ✔ Steal someone’s photo off Twitter and credit
“Twitter.com”
✔ Do the same with Facebook, Instagram, etc.
✔ Quote what someone said on Twitter, Facebook etc. but don’t link to it.
✔ Screen grab a tweet, post, etc. instead of embedding it.
✔ Don’t ask permission before using something.
✔ Don’t vet content before using it.
Have fun,
do great
work and
don’t be a
jerk!
FINAL WORDS
