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How to make your posts better and best practices for extending your social reach through Facebook, Twitter, and LinkedIn.
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using social media better
Catching Up with... Facebook, LinkedIn, & Twitter
with Jason Boucher
Only 20% of posts on a page with 15,000 fans actually get viewed.
1,500 possible stories are filtered through per day on an average Facebook user’s news feed.- Lars Backstrom, Facebook Engineering Manager
Facebook Pages receive 53% more views than Facebook profiles.
- kissmetrics.com
Facebook Pages receive 104% more comments when a photo is used.
- HubSpot
Use larger image directly posted to Facebook when possible. post as a photo
• Details:• Here’s How >>• Read more here:• Share this link:
Examples:
If using a photo, write post to call action to your URL
Normal post: 403p x 403pHighlighted image: 843p x
403pCover photo: 851p x 315pProfile photo: 180p x 180pFacebook App tabs: 111p x
74pFacebook Ads: 100p x 72p
Facebook Image Sizes
Reposition timeline photos for best possible view.Highlight horizontal
photos, then reposition the photo.
There are 2.6 million company pages on LinkedInLinkedIn University
coming Fall 2013
87% of users trust LinkedIn as a source of info that affects decision-making.
- Racoso
linkedinInclude a shortened
link in copy, but enter it yourself.If not, it will be
stripped and turned into a lnkd.in url, which is not trackable.
Rally around one post.LinkedIn posts get
emailed, tweeted but not shared as often as Facebook.
linkedinSubscribe to LinkedIn
Today http://linkedin.com/today
Read what type of posts are mentioned each day.Post similar content. It can
lead to more hits, then you’re included in LinkedIn Today.
email subscribers receive this...
Ask employees to like, share, comment, and boost posts, and contribute.
53% of LinkedIn users join 10 or more groupsEngage in groups more! Pick 10 groups and be
active and engaging, tastefully represent UNH and your own interests.
linkedinAs yourself, become a
great user of the UNH Alumni group, make it stand out, engage and share.But have patience. It
takes time to build an audience!
LinkedIn is 277% more effective for lead gen than Facebook and Twitter.
Source: HubSpot
that’s the time it took from the first tweet to the billionth tweet.
3 years, 2 months, 1 day
it now only takes 1 week
to send a billion
tweets.
twitterKeep Tweets short!When content is
shorter, it’s more likely to get re-tweeted Use keywords,
hashtags, & link.
twitterTwitter is 140
characters.Try to make your
tweets 110-120 characters, leaving room for re-tweets.
Include @twitter handles for more shares, engagement. It’s much more likely to be shared.
twitterGoogle searches for
hashtags. After showing G+
results, Twitter is the next result.Keywords or hashtags
will appear in search results…
twitterUse hashtags judiciously.
#UNH #UNHSocial #instaUNH #IBelieveInUNH
Using less hashtags will make your tweets look cleaner, not spammyThink about the hashtag.Don’t use too many!
Don't force trend a hashtag.17% of top 1,000
search terms on twitter turn over on an hourly basis.
Source: twitter
The life of a tweet is about 2 hours.Use shortened links.Try: ow.ly or bit.lythen you can track your links!
Incorporate visual content for more engagement.
twitterDirect upload your
photos to Twitter. Instagram photos no
longer appear in Twitter stream automatically.It requires another
click, leaving Twitter, which means less click-throughs.
twitterOptimize schedule. Highest clicks on
Twitter are 1-3 pm Monday-ThursdayThe best time to get
RTs is 3-5 on Fridays.this is different with students.
Include links and a hashtag in your Twitter profile bio.
include a photo, too!
twitterTwitter is like a party.
Make your first impression a lasting one.Keep the conversation
going. Engage with your followers.Seal the deal with
personal gestures. Show you care with creative items, deliveries, more... example
twitterRespond to negativity in
a human way... if at all.Be responsible, polite,
and nice. See #UNHSocial guidelines for more
Don't let the relationship fade. If they’re evangelizing your school or brand, keep it going.Show empathy.
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