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As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old. We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube) We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting. Good luck. Service Beyond Self! If you need anything please email us at [email protected] or email Greg Farrall who started this initiative at [email protected] Good luck!
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social media:Your Rotary Four Horseman (plus one)
of the future #rotary6540celebration
The Five Horseman
"Say what you are going to say, say it, then tell them what you said."
-Me
Who the am I? Serial entrepreneur, father, husband, past president
Why am I here? Christina asked me
How can I help? You be the judge
Discuss where social media can help you in your Club
Explain social media in a very simple manner
Explain why you and your Club needs to be using social media
Show some inexpensive victories in the social media space
Answer questions and help you connect with others
The Rotary Club of Valparaiso, Indiana
The United Way of Porter County
Farrall Wealth HNW and UHNW families
Q:A:
what is social media?
social media = creating, sharing, and exchanging user-generated content and opens
up a direct line of communication between organizations, communities and individuals
*http://en.wikipedia.org/wiki/Social_media
Q:A:
how do I use all of the platforms?
Knowing what platform to use when is as simple as eating a
cheeseburger
*http://en.wikipedia.org/wiki/Social_media
Facebook• THE PERSONAL SIDE OF YOUR
ORGANIZATION – A NICE COUNTERPOINT TO A CORPORATE WEBSITE
• SHARE PHOTOS, VIDEOS, STORIES, EDUCATIONAL MATERIALS, ETC.
• CONNECT PEOPLE WITH CAUSES, ISSUES AND PEOPLE IN YOUR COMMUNITY
I “Like” @FiveGuys. Check out the one I’m eating now
with @ChristinaD
Twitter• UBER-NETWORKING • FIND INTERESTING PEOPLE TO FOLLOW
AND INTERACT WITH – EXPERTS IN YOUR INDUSTRY, NATIONAL & INTERNATIONAL CLUBS AND POTENTIAL MEMBERS
• GREAT FOR MARKET INTELLIGENCE, BUT KEEP IT PERSONAL
i eat #awesomecheeseburgers
and love #fiveguys
Google+
• A SOCIAL NETWORK • GOOGLE+ POSTS & ‘+1S’ • THE EQUIVALENT OF FACEBOOK POSTS &
“LIKES” • RE-POST WHAT YOU’RE ALREADY DOING ON
FACEBOOK AND TWITTER.
Google+
I hangout with others who eat FiveGuys. If you are in
my circle, we can eat together with our web
cams.
YouTube
• UPLOAD INFORMATIVE, INSTRUCTIONAL VIDEOS
• THE WEB’S SECOND LARGEST SEARCH ENGINE AFTER GOOGLE
YouTube
Here’s a crazy video of me eating a cheeseburger at
FiveGuys.
LinkedIn• FOR ANY BUSINESS PERSON IT’S ESSENTIAL
THAT YOU HAVE A LINKEDIN • THOUSANDS OF SPECIAL INTEREST GROUPS • JOIN UP AND START A CONVERSATION – IT’S A
FANTASTIC WAY TO NETWORK. YOU SHOULD ALSO
• SET UP A COMPANY PAGE AND POPULATE IT WITH AS MUCH INFORMATION AS YOU CAN
• PROFESSIONALS USE LINKEDIN, SO MAKE USE OF IT
I eat cheeseburgers for a living and those who have
worked with me would recommend my skills.
why is it important?
1.2 billion | 552 million | 6.75 hours
# Registered Users | Daily Active Users | Time Spent Monthly
517 million | 6.9 million | 21 minutes
175 million | 25 million | 17 minutes
*http://www.creotivo.com
400 million | 75 million | 1.5 hours
98% of nonprofit organizations have a Facebook presence
72% of nonprofit organizations have
established themselves on Twitter
*Sales Force Foundation - “How to Use Social Media for Social Good”
social media offers nonprofits a powerful
platform for generating awareness, volunteers &
fundraising
58%of users
return daily
1out of every 7
minutes spent online is spent on FB
accessed by
7kdifferent types of devices every day
+500likes per daymillion
340million tweets per day
+11accounts are added every
second
92%of retweets
are based on “interesting content”
81%of users belong to at least one
group
61% use it as their primary
professional networking
site
every second, 1new user
joins LinkedIn
*http://www.creotivo.com
80% of users log in at least once
per week of users log in every day
60%
a Google +1 button is served more than 5 billion timesevery day
every minute, 700 YouTube videos are shared on Twitter
video views are seen on YouTube globally
everyday
4 Billion
1 hour of video is uploaded every second - that’s 24 hrs of video every 24 seconds, 60 hrs every minute, 9 months every 2 hrs, a decade every single day and a century every 10 days!
The Rotary Club of Valparaiso, Indiana
say “thanks”
raise awareness and provide resources
support the community
Facebook Rotary Valpo
Facebook Other Rotary Clubs
involve followers - ask questions & get
reliable feedback
provide statistics
Facebook Rotary International
Twitter Rotary Valpo
say “thanks”
support the community
care for the community
share a vision
Twitter Other Rotary Clubs
Make people aware!
say “thanks”
Twitter Rotary International
Rotary SwimarathonWhat is it?
Gaining awareness
The outcome
World’s biggest 1-day swimming event to raise money for the Rotary International
Polio Campaign
10-month social media campaign using Twitter &
Global support. 4,546 participants synchronized 100 meter swims in the exact same hour across 15 different time
zones. Over $100,000 was raised for polio eradication in
2012.
LinkedIn Rotary Valpo
re-cap guest speeches
announce upcoming
guest speakers
contribute to the conversation
encourage fundraising participation
LinkedIn Rotary Presidents, PPs & PEs
a group for Rotary Club presidents, past
presidents, and presidents elect
Google+ (google hangouts)
what is it? a place to meet virtually
‣ screen sharing ‣ Google Drive collaboration ‣ virtual meetings ‣ broadcast live to an audience ‣ video chat via computer or Google+ mobile app
capabilities
Develop relationships with other organizations
Let the passion for your cause come out and highlight the stories that tug at
heartstrings.
Be a helpful resource
this creates awareness of your nonprofit and allows for a transfer of information. leann from each other by asking questions and sharing stories.
Tweet and post your knowledge - facts, statistics & research can increase your reach by providing resources
for sharing information.
Use pictures, videos and narratives to tell inspiring
stories
*Sales Force Foundation - “How to Use Social Media for Social Good”
generating awareness
engaging your community
Dissect your social media data
Share messages about others more than messages about yourself
Promote your events
Through social media management, you can gather insights to the needs of your community and find ways to
get involved.
Attract a large following to an event by sharing your
message on your social media outlets
Sharing others’ web content, retweeting other
organizations’ posts and posting industry-wide web content will give your brand
more community involvement.
*Sales Force Foundation - “How to Use Social Media for Social Good”
People who use online tools raise 6x
more than offline only efforts
Twitter is the only method in which the average fundraiser
consistently beats his or her goal. Adding Twitter to any effort increases
the likelihood of donations.
Those who use social media tools
increase their fundraising by
40% compared to peers
Twitter users increased their
fundraising goals at least 3x, and raised
nearly 10x more than those who did not use
*http://www.blackbaud.com/faf
Twitter & Facebook posts convert .25% of impressions
into donations
At an average of 130 FB friends and 70 Twitter followers, each post
could be worth as much as a $10 donation.
Participants who use online fundraising tools
raise 6x more money than those who don’t.
fundraising [social giving]
Yeah, but what does that mean for my Club?
• CREATES RELEVANCY FOR YOUNGER CLASSES • BUILD COMMUNITY AWARENESS • ENGAGE GUEST SPEAKERS AND PROMOTIONS • PROVIDE POINT-OF-CONTACT FOR THOSE SEEKING
EMPLOYMENT OR INFORMATION • RECRUIT NEW EMPLOYEES/MEMBERS • PROVIDE AN ADDITIONAL TOOL FOR FUNDRAISING • FACILITATE COMMUNICATION AMOUNG EMPLOYEES/MEMBERS • EVENT PROMOTION AND AWARENESS • ENGAGE OTHER BUSINESSES FOR IDEAS AND PROMOTE THE
MISSION OF THE CLUB
Some of my favorite successes Dollar Shave Club http://econsultancy.com/us/blog/11244-10-of-the-best-social-media-campaigns-from-2012
Add value
Some of my favorite successes Old Spice http://socialmediatoday.com/syed-noman-ali/1638021/best-social-media-campaigns-brands
Add value
Who the am I? Serial entrepreneur, father, husband, past president
Why am I here? Christina asked me
How can I help? You be the judge
Discuss where social media can help you in your Club
Explain social media in a very simple manner
Explain why you and your Club needs to be using social media
Show some inexpensive victories in the social media space
Answer questions and help you connect with others
of the future Real life examples
The Five Horseman
Thanks for listening! Greg Farrall
@RotaryValpo @FarrallWealth
[email protected] #awesome6540
#Rotary6540Rocks #district6540
