Northwestern

TechnologiesA New Age in Social Media

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• What is Social Media?

• Benefits

• Opportunities

• Interaction

• Future

• Definition

• History

• Web sites

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Where people interact freely

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• 1969 CompuServe 1978 BBS

• 1979 Usenet 1984 Prodigy

• 1989 CERN

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• 1993 CERN Donated W.W.W

• 1997 First Blogging

• 2004 Facebook

• 2006 Twitter

• 2014 84% 0f 7.1 million access Internet

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• Half The Cost

• Knowing Your Audience

• Expand Your Audience

• Increase Website Traffic

• Target Audience

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• Improve Market Intelligence

• Increase Brand Awareness

• Increases Profits

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• Communication with Customers

• Resolve Disputes

• Create Meaningful Relationships

• Increase Customers

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