Why Online Reputation Is Of Such Deep Importance: Expertalk 012

EXPERTALK #012A collectible series of

breakthrough brainwaves

WHY ONLINE REPUTATION IS OF SUCH DEEP IMPORTANCE

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SHOBHA PONNAPPA CONSULTING IN DIGITAL MARKETING BREAKTHROUGHS



“The 2014 Global Reputation Study with Opinion Elites by Nielsen is based on surveys from nearly 5,000 consumers in late 2014.

The study found that consumers are becoming increasing concerned about factors such as a company’s sustainability initiatives, social media efforts, tech savvy, where it’s located or how it treats employees. The reputation a company builds on these issues can drive consumer behaviors.”

Peter Roesler



“Weber Shandwick recently released a new report that breaks down exactly why business owners should be concerned with the online footprint they’re leaving (or not leaving) behind.

One of the most interesting parts of the report for me was the finding that even if your product or service is excellent…if the image of your brand is less than stellar, it will still hurt you.”

Lisa Barone



“Just as damaging information about an individual can last “forever” on the Internet, the same holds true about a company’s reputation as a place to work and its hiring process. Companies should monitor their online reputation, assess the feedback and take appropriate corrective actions if needed.

The current economic conditions may make it a buyer’s market, but it won’t always be that way.”

Mike Schaffner



“It’s critical for companies to engage with their audience and defend their reputation when somebody takes aim at your company or services. It’s equally important to try and solicit more positive reviews on social networks.

Many companies are simply not organized to manage a new world of customer communication that can happen on third party sites, and have not invested in the tools to scale.”

Mike McMaster



“Today consumers and potential customers rely on the Internet to research companies and products before they make a purchase.

While small business owners may be overwhelmed with the thought of having to engage in social media to protect their online reputation, experts say it doesn’t have to be a full time job -- but it has to be done.” Donna Fuscaldo



“A small business, especially one with a physical location serving a local community, may underestimate the importance of a positive online reputation. You are not looking for nationwide or worldwide customers, so what’s the big deal?

Any business lacking an enticing web presence is at risk of losing business to well positioned competitors who manage their online reputations.”

Doug Kessler



“With the rise of social media and increase in communicative tools, managing your reputation is now critical. It is easy for current and future employers to Google you.

Your online reputation could be affecting your real-world reputation. Conversations that you thought were deleted can still be accessed with the correct URL or search phrase. Google never forgets.”

Kim McGuinness



MY TAKE:

“There’s no real insurance against “goodwill loss” even if insurance companies do often include this idea! The lessons we have to learn from great brands is that it’s not just how you do “damage control” that sets you apart.

It’s how you do spectacular and imaginative reputation recoveries via entirely unexpected responses that show your brand’s leadership caliber and establish your pedigree on a new level. Develop the mindset to turn your worst disasters into diamonds!”



SHOBHA PONNAPPAhttp: shobhaponnappa.com

Read a lot more on this topic on my blog post:

Online reputation recovery:gain spectacularly from setbacks

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Why Online Reputation Is Of Such Deep Importance: Expertalk 012