38 Things You Can Do With a Print File Besides Printing It

www.crawfordtech.com

38 Things You Can Do With a Print File Besides Printing It

Crawford Technologies


Crawford Technologies Overview• Founded in 1995 CrawfordTech

is a global software and services solutions company

• Toronto, New York, Fort Collins, Boston, London primary locations

• 4 Business Arenas• Enterprise Output Management (EOM)• Archive Management Solutions• Enterprise Content Management (ECM)

Solutions • Document Accessibility Services (DAS)

2

Canada’s Fastest Growing Companies ‘10, ’11, ’12, ’13 & 14


Agenda• Print Files defined• What do you want to do with them?• Why would you want to?• How to accomplish these 38 objectives?


Print Formats

Line Printer D

ata

Xerox LCDS/Metacode

PCL

PDF

AFP

PS

IJPDSXES

HTML

XML


Why would you want to do anything other than print these files?

• Deal with printer obsolescence • Extract data from them for integrity and tracking purposes• Look at them for proofing purposes • Make changes before you print them

• Transpromo, optimization, barcodes, etc.

• Save them for the future• Mail optimization for cost savings• Address document accessibility requirements• Multi-channel distribution

www.crawfordtech.com 6

Printer obsolescence• Output to new printers• Distribute print• Centralize print• Load balance across multiple printers• Extend the lifetime of older printers• Standardize print architecture and printers• Extend life of legacy applications


Print Stream Transforms• Convert from one print

format to another• Typically automated with

spooler or workflow tool

Line Printer D

ata

Xerox LCDS/Metacode

PCL

PDF

AFP

PS

IJPDS

XES

HTML

XML

8www.crawfordtech.com

Extract data• Document Integrity tracking and reporting• Document tracking

• Automated Document Factory• Intelligent inserters

• Indexing print file• Reprint• Archive indexing and management

• Extract for reconstruction• Recomposition or storage in XML/CSV


Document Reengineering• Add bar codes• Add QR Codes for multi-channel

communications• Add Intelligent Mail Barcodes• Postal Sortation• Add finishing information (tray pulls, etc.)• Index for ADF• Create print run manifests for file-based

inserters & Post Office


Document Reengineering

• Means making changes to bills, statements and other mission-critical transactional customer communications post-composition.

• Provides the ultimate in flexibility for the printing and mailing of transactional customer communications that are created using legacy print streams.


Automated Document Factory and

Document Integrity Solutions

• Audit

• Automated reprint

• Track for compliance purposes

• Ensure duplicates are not printed and mailed

• Cross reference to ensure printing has been done and on time


Document Accessibility Services

• Braille

• Large Print

• Audio

• eText

• Accessible PDF

• Mobile formats for smart phones

Extract content and convert into Alternate Formats:


Archive Management SolutionsKeep documents for later usage

• Archive & view

• Enterprise Content Management (ECM)

• Report Output Management

• eDelivery

• Electronic Envelope

• Digital Postal Mail

Line Printer D

ata

Xerox LCDS/Metacode

PCL

PDF

AFP

PS

IJPDS

XES

HTML

XML


Commingling and Combining

• Combine multiple print files

• Extract pages and combine with other pages from other print files

• Commingling

• House-holding


Transpromo Document Re-engineering

Go from this … … to this …


Transpromo Document Re-engineering• Remove hardcopy-oriented objects for electronic presentation

• Adding color to legacy black & white applications

• Detect available white space to apply text and image-based marketing content there

• Merge PDFs for marketing, regulatory or other informational purposes (Printserts)

• Add PURLS (personalized URLs)

• Add QR codes to direct smart-phone savvy customers to relevant offers and info

• Add color to black & white applications

Go from this … … to this

for a fraction of the traditional cost


Streaming• Multi Channel Distribution

• Suppressing hardcopy for customers taking alternative

delivery methods

• Providing documents the way each customer wants them


Streaming

Streaming

Providing documents the way each customer wants them

• Print Stream Transforms• Document Reengineering• eDelivery• Document Accessibility Services

Print & Mail

Online

Accessibility

Smart PhonesStreaming

Streaming


38 Things you can do with print files besides printing

• Output to different devices

• Embed pages in other applications

• Extract information for indexing purposes

• Extract information for reconstruction

• Add bar codes

• Add QR Codes for multi-channel communications

• Add Intelligent Mail Barcodes

• Postal Optimization

• Add finishing information (tray pulls, etc.)

• Index for ADF

• Create print run manifests for file-based inserters & Post Office

• Automated reprint

• Track for compliance purposes

• Ensure duplicates are not printed and mailed

• Accessibility

• Alternate formats (Braille, Large Print, Audio, eText, Accessible PDF)

• Digital Postal Mail

• Suppress printed versions of mail pieces

• Ensure duplicates are not printed & mailed

• eDelivery

• Electronic Envelope – combine inserts in electronic document

• Archive & view

• Store in ECM

• Report Output Management System

• Combine multiple print files

• Extract pages and combine with other pages from other print files

• Commingling

• House-holding

• Redesign/Reformat

• Compliance formatting and content changes

• Change to/from duplex/simplex

• Transpromo

• Replace white space with 1:1 targeted messages and graphics

• Convert to color

• Printserts

• Multi Channel distribution

• Mobile delivery

• Provide documents the way customers want them


Tools and Techniques• Print Stream Transforms• Operational Document Re-engineering• Automated Document Factory/Document

Integrity/Production Management Systems• Document Accessibility Services• Archive Management Systems/ECM Integration• Commingling and print file combining software• Transpromo Document Re-engineering• Streaming


Summary• In the current economy, successful organizations are leveraging their Print

Files to do more with less, and are becoming the shining lights in the industry

• Using Document Re-engineering and Print Stream Transforms, many organizations are leveraging their Print Streams to achieve many innovative, successful and profitable mileposts with minimal investments

• This includes leading edge initiatives such as Transpromo, Document Integrity Solutions, Archive, Online Viewing, and Electronic Document Distribution

• Document Accessibility Services can address the percentage of customers with disabilities allowing you to address100% of your customers

• Many critical and even profitable initiatives can be accomplished quickly and easily without the need for massive amounts of capital investment or architecture redesigns

www.crawfordtech.com 22

Questions

Find us on Facebook, LinkedIn, Twitter and Google+Visit, www.crawfordtech.com or e-mail: [email protected]: 1.866.679.0864

Learn More… ?

http://www.crawfordtech.com/

mailto:[email protected]

Software

38 Things You Can Do With a Print File Besides Printing It