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YouGov is a global data and analytics group
We have over 2,000 clients including:
Our core offering of opinion data is derived from our highly participative panel
of 5 million people worldwide
3
5.0 MILLIONNUMBER OF PEOPLE WHO PARTICIPATE IN YOUGOV PANELS
24 MILLIONNUMBER OF SURVEYS COMPLETED IN FISCAL YEAR 2015/16
700NUMBER OF YOUGOV EMPLOYEES WORLDWIDE
NUMBER OF COUNTRIES WHERE YOUGOV OPERATES
21
>2,000NUMBER OF POLITICAL, CUTURAL, COMMERCIAL CLIENTS SERVED IN FY15/16
NUMBER OF YOUGOV PANELSWORLDWIDE
38IN GLOBAL MARKET RESEARCH LEAGUE LABLES
#20
2000 YOUGOV FOUNDED IN UK
YOUGOV IS NAMED THE MOST QUOTED OPINIONSOURCE IN THE UK
#1
We now have 31 offices in 21 countries
Australia
China
Denmark
Finland
France
Germany
Indonesia
Malaysia
Norway
Sweden
Thailand
UAE
UKUSA (7 offices)
Saudi Arabia
Singapore
EgyptRumania
Poland
Hong KongIraq
Since we first implemented NetSuite
4
Audience segmentation - Campaign planning - In-stream optimisation
Full-Year Results to 31 July 2016
We deliver connected data to our clients through our complementary suite of data products and services
5
Fan
Female
33 Years Old
Earns £40,000
to £44,999 per year
Lives in Oxford
Jack 2 FM
Owns an iPhone on
EE
A 360° View of ‘Polly’
Positive impression of…
HeinzCadbury
BootsDyson
Walkers
Brands
Recently watched…
CasualtyBeing HumanFamily Guy
The Big Bang Theory
TV
Magazines ‘liked’…Company Full House
Good House Beautiful
OK!
Most visited news sites…dailymail.co.uk
theguardian.comtelegraph.co.uk
mirror.co.uk
Websites
Visits Vevo daily on YouTube during the day
Visits eBay daily
Top entertainment
apps …YouTube
Google MusicBBC iPlayer SoundCloud
Netflix
Mobile
Top journalists followed…
@CaitlinMoran@gracedent@GilesCoren
@DAaronovitch
Describes self as…
Easy-goingDependable
CompassionateFunny
Personality
Ecommerce
Products purchased on
Amazon…DSLR camera
Roman costumeGrease on DVD
Heavily exposed to HSBC online
banners
‘Pins’ this to Pinterest
Heavily used #24LAD hash tag
on Twitter
Searched online for ‘holidays to Greece and
Turkey’
Long dwell time on Good House ‘Biscuit
Week’ article
Regularly shops at
And orders an online shop every 3 weeks
for a Saturday morning
John Mayer a current
favourite
Favourite topics…
CelebritiesFashion
Weddings
Addicted
YouGov’s connected data gives a granular & holistic view of the consumerSearches Groupon and Wowcher for
‘spa break’ deals…Facebook
6
ONLINE REPORTING TOOL (HOSTED)
EASILY EXPORTABLE DATA
SYNDICATED SURVEYS
YOUGOV PANELISTS
YOUGOV DATABASE
YouGov BrandIndex: Daily tracker of brand perception
7
0
10
20
30
40
50
60
70
80
90
100
FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16
Reve
nue
£M
Financial Years ending 31 July
YouGov Revenue FY08 to FY16
Group Revenue
Achieved with only 8 additional finance and admin. staff
YouGov’s revenue has doubled since 2007/08
10
12
YouGov first implemented NetSuite OneWorld in 2008
Started with finance and accounting in UK, Middle East and USA
Rolled out to Germany and Nordic in 2010
Now used by all Group companies and offices
CRM functionality initially used only for sales orders but all
elements are now widely used by all client-facing staff
We manage our entire sales and marketing process using
NetSuite CRM
NetSuite at YouGov
CRM functionality used widely across YouGov
We are not using E-commerce
functionality but plan to assess its
potential
Finance functionality
in full use
13
NetSuite functionality in use by YouGov
AI’s Adaptive Planning used for reporting, budgeting and forecasting
Email marketing, campaign management, lead nurturing/scoring etc
Sales Commission module recently implemented
14
NetSuite’s own functionality is supplemented by specialist partner applications (Adaptive Insights and Marketo)
Trading Subsidiaries 22
Total Subsidiaries 64
Departments 118
Locations 61
Currencies 34
Full Users 741
Transactions Created in FY 2016 108,000
Suppliers 7,000 +
Customers 12,000+
Sales Opportunities 8000+
Leads 40,000+
15
Our NetSuite Vital Statistics
• Single instance and same version for all group companies and users
• Technical environment and performance managed by the supplier
• Accessible from anywhere via the web
• Automatic upgrades, implemented simultaneously for all users
• Easy and fast roll-out to new offices and locations
• Speeds integration of acquired businesses
16
Benefits of NetSuite as a cloud-based system
• “One version of the truth”• Sales and financial information share an integrated data set• Synchronized CRM, sales and financial processes • Easy to add functionality that shares common data e.g. Budgeting
and Planning; email marketing • Supports multiple currencies, languages and local accounting
standards• Enables global product and client teams to share information easily• Supports shared service back office functions working across
geographies
17
Benefits of NetSuite as a global ERP/CRM