Impelsys – Ontotext: Semantic Webinar Series - Part1

WHY SEMANTICS MATTER?

ADDING THE SEMANTIC EDGE TO YOUR CONTENT,RIGHT FROM AUTHORING TO DELIVERY

March 2016

We will talk about…

Introduction About Impelsys and Ontotext About Semantic Webinar Series

Semantics & Technology Business Cases for Semantic Technology Semantic Solutions for Publishers Semantic Technology Adoption Roadmap Questions & Answers

Impelsys & Ontotext: PartnershipPublishing x Technology | Content x Semantics

Introduction

Impelsys - Ontotext Partnership

Offer semantically enriched solutions to publishers Authoring & Editorial workflows Semantic Curation Transformation services Delivery solutions

Through Impelsys’ iPublishCentral solution with Ontotext’s Semantic Technologies

About Ontotext

16 YEARS

100% SEM.TECH. FOCUS

350+

EMPLOYEES Sofia HEAD QUARTERS

• Semantic graph database engine combined with Content management solutions

• Interlinking text and data to unveil meaning

• Delivering unmatched search and exploration

Sofia R&D

• Global team, local sales & accounts support

• R&D Center at Sofia, Bulgaria• Serving BBC, FT, Wiley, Oxford UP,

IET, …• SaaS infrastructure on Amazon and

on premiseNew York Sofia London Frankfurt

Ontotext Capabilities

Integrate proprietary databases and taxonomies with Linked Data Infer facts and relationships

Interlink text and with big data Better content analytics,

retrieval and recommendation

About Impelsys

15 YEARS

100% PUBLISHING &EDUCATION FOCUS

250+

EMPLOYEES New York HEAD QUARTERS

• Digital Product Development• Content Delivery Solution –

iPublishCentral• Authoring & Editorial Workflows • Mobility & Bespoke solutions• DRM & Analytics

Bangalore

R&D

• Global team, local sales & accounts support

• Innovation Hub & Global Delivery Center at Bangalore

• Technology partners• Cutting-edge infrastructure on

Amazon & RackspaceNew York Bangalore London SFO

iPublishCentral – Global Reach

Millions Of B2BUsersStudents

InstructorsProfessionals

15,000LIBRARIES

Million+B2C Users

LIVE PORTALS

100+

TITLES250,000

GlobalCustomer Presence

Concept + RelationshipContext + Constraints

Semantics TechnologyOntologiesSemantics

MappingKnowledge

Common Terminology

Idea, Notion

ConceptConnection / associations

between concepts or entities

RelationshipStudy of meaning through context,

concepts & relationships

Semantics

Consistent model to represent concepts and relationships within the context of the

subject.Like a dictionary running on steroids!

Ontology

Collection of facts based on Ontology

Knowledgebase/Semantic Repository

Semantics – Represented Using RDF and RDFS

Resource Description Framework (RDF):- An infrastructure for encoding, exchanging and distributing metadataRDFS is a schema language that allows us to create vocabularies

Subject

ObjectPredicate

RDF Triplestore

Impelsys

Ontotext

arePartners

locatedIn

locatedInBangalo

reSophia

Company

City

typeOf

typeOf

iPublishCentral

GraphDBusedBy

productOf product

Of

typeOf

typeOf

Bank

Person

J obPosition

Governor

Bankof J apan

MassakiShirakawa

Search forinformationabout bankgovernors

Massaki Shirakawagovernor of

Bank of J apan, announced

0.1 percent growth...

The semantic approach to

managing data provides solutions that fuse manual content creation and curation with smart automated

processes for aggregating,

repurposing and reusing content.

Semantic Asset Representation

XYZ announced profits in Q3, planning to build a$120M plant in BULGARIA , and more and more andmore and more text

Location

City

UK

London Bulgaria

Countrytype

type type

type

locOn

partOfestablOn

03/11/1978

Company

XYZ

Semantic Repository

With the help of structured data

and other semantic web technologies, content is sliced and diced into

machine-readable chunks to be

further reassembled at the

publisher’s wish

Semantic Enrichment of Metadata

UnstructuredContent Content Asset

Semantics Drives Valuable Transformation

Semantic Technology in Action

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Business Cases for Semantic Technology

Value Drivers

Efficiency Your workflow, less cost and resources Increased productivity and bottom line

Enhancement Your workflow, enhanced scalability and flexibility Increased quality and top line

Strategic Advantage Your workflow, new revenue streams Improved competitiveness and top line

Value is a measure of worth or desirability

Product development

Innovative, industry-leading products

Content delivery

Value Creation Cycles

Know

Learn

ReasonInfer

Create

Exploration

ResearchDiscovery

Semantic Technology enhances capability, performance, user experience and lifecycle economies of

systems

Content Development Content Consumption

Business Impact of Semantic Technology

Various studies over last decade have shown following figures:

Cost Savings Return on Assets Return on Investment

20-80% less efforts,20-90% less cycle time,30-60% less inventory, 20-75% less OPEX,20-85% less dev time

50-500% Quality gain,2-50x Productivity gain,20-10x Capacity gain,2-25x Return on Assets

2-30x Revenue growth,20-80% reduction in TCO,3-12 month positive ROI,2-300x ROI in 3 years

* Source: TopQuadrant

Use case: Global STM Publisher

Challenges: STM publishers have hard time: managing their portfolio of journals,

research papers, articles leveraging content delivery for

better search products enable new revenue opportunities

Solution Semantic search using existing

taxonomies Wider global knowledge graph and

content Intelligent citations and data

provenance Finer grain of understanding of

content for increased content availability

Repurpose and repackage of content assets dynamically and automatically

Contextual Authoring Semantic Enrichment & CurationSemantic Publishing & Delivery

Semantic Solutions for Publishers

User-specific Personalized Content Stream

Authored

Content

Technology and Workflow provided by:Ontotext’s Semantic Publishing Platform + Implesys’ iPublish Central

Common Publishing Problems

Content Authoring How to speed-up the content authoring life-cycle with consistent quality? How to enable content re-use by providing Authors with relevant material? How to leverage Knowledge Base generated through SME interactions? How to create higher value content at less cost and time?

Search and Discoverability How can the search results be more relevant? How content can be enriched on the fly? How to make the content more discoverable?

Maximizing Asset Investments New ways of creating and consuming content Generating new revenue streams from existing content Leverage Linked Open Data and create solutions previously not possible

Bottom-line impact

Strategic impact

Top-line impact

Typical publishing workflow:

Editorial ProcessEnrichment/

Tagging/ Output Generation

Semantic publishing workflow: &

Semantic Publishing Workflow – End-to-End: &

Authoring Editorial Production Delivery

Lookup related

information

Add references

& relationshi

psAdd

meanings &

contexts

Tag content

with context & relations

Structure &

organize – improve

flowLink

across products

& ancillary material

Create new

products on the fly

Transform content

Preserve tags and semantic informatio

n

Contextual semantic

search

Show related material

Personalized

content streams

Semantic Edge through Structuring Knowledge, Adding Intelligence and Enabling Rapid Discovery

How does Semantics Add Value and Monetize Educational Content

Standard Search Advanced Exploration Semantic Exploration

SUBJECT

SUBJECT

SUBJECT

CONTEXT CONTEXT CONTEXT

Querying through keywords

Slice and dice using facets

Discovery through conceptual linking

Semantic Search and Discovery

Semantic Content Authoring

Semantic Content Curation and Monitoring

Quality Assurance

Personalised Recommendation

Benefits for End userBenefits to End Users: &

Just-in-time information from various authorized journal, textbooks and other resources

Improved decision making Discovery of new knowledge through aggregation and

synthesis Better discovery of information through

Faceted search Task-specific results Personalized results

Return useful data when things are looked up Document sections providing answers to a given query

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Semantic Technology Adoption Roadmap

Semantic Technology Adoption Roadmap: &

• Subject domain scope

• Knowledge Model

• Build Ontology

• Semantic-aware delivery solution

• Integrated resources

• Use & monitor

• Add to ontology

• Measure gains

• Identify New Needs

• Add Capabilities

• Expand Scope

• Optimize

Discover

Design &

Develop

Operate &

Maintain

Expand

4 weeks 4 – 6 weeks 4 weeks

Semantic Technology Lifecycle: &

• Problem statement

• Identify and Analyze requirements

• Derive Specifications

• Map Ontology• Create business

case

• Build Business Ontology

• Develop Semantic solutions

• Connect resources• Integrate and Test• Deploy

• Use/ Operate• Monitor• Measure

performance• Maintain &

Support

• Identify New Needs

• Add Capabilities• Expand Scope• Optimize

Explicit business case, Knowledge model, Interrelated data identified

Legacy value preserved

Make/Buy/Rent/Share options

Flexible, Federated architecture

Less time/ cost to prototype

Rapid integration through Business Ontology

Enterprise view through integrated solutions

Reduced TCO Faster time-to-

market Rapid development Reduced Risk

Faster and better decision making

Productivity gains Improved Quality

and Reliability Better UI and UX Reduced OPEX Reduced TCO

Greater agility Strategic

competitive advantage

Real-time Optimization

Rapid deployments

Reduced Risks Enhanced ROI

Discover Design & Develop

Operate & Maintain Expand

Meet us at the London Book Fair

Benefits for End userWe would love to meet you!

You are most welcomed to visit us at the coming LBF Impelsys stand – Booth Number 3B11, Level 1, Tech Area Ontotext stand – Booth Number 3C10, Level 1, Tech Area

Join us for our speaking sessions: 12th April, 10:30am (Tue) – by Stefan Kend

Transformation of publishing: Reading to Learning 13th April, 11:00am (Wed) – by Sameer Shariff & Georgi Georgiev

Why semantics matter? Adding the semantic edge to your content, right from authoring to delivery

14th April, 11:30am (Thur) – by Georgi Georgiev Metadata Enrichment in Publishing: Boosting Productivity and

Increasing User Engagement

Benefits for End userGet in touch with us!

Impelsys: Corporate website: www.impelsys.com Product website: www.ipublishcentral.com Portals powered by iPublishCentral: www.elsevier-etextbooks.com

ebooks.aao.org/ Connect with us: twitter.com/impelsys www.linkedin.com/company/impelsys

Ontotext: Corporate websites: www.ontotext.com Semantic News Portal Demo- http://now.ontotext.com Semantic Tagging Demo – http://tag.ontotext.com Start using GraphDB and text-mining with S4 in the cloud - http://s4.ontotext.com Connect with us: info@ontotext.com, @ontotext

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Questions & Answers