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Presentation given by Andrew Darley, at the Pure on Hybrid Cloud Event at IBM London Southbank on the 11th September.
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© 2014 IBM Corporation
The Future is the Hybrid Cloud
PureApplicationPureApplication
Speaker Name: Andrew DarleySpeaker Title: Head of Pure Systems, IBM Europe
2 © 2014 IBM Corporation
PureApplicationPureApplication
Timing Topic Speaker Duration08:30 - 09:00 REGISTRATION 09:00 - 09:30 Welcome Andrew Darley 30 Mins09:30 - 10:30 Accelerating your Hybrid Cloud Journey Savio Rodrigues 60 Mins
10:30 - 11:00 Market MomentumJonathan Langley & Mark
Willemse30 Mins
11:00 - 11:15 15 Mins
11:15 - 11:45 View from a CIOJonathan Langley & Mark
Willemse30 Mins
11.45 - 12.30Delivering Faster Time to Value: A Real Approach to Hybrid Cloud
John Hawkins, Icon Solutions
45 Mins
12:30 - 13:30 60 Mins
13:30 -14:30 Accelerating application deployment: Patterns of expertise John Kaemmerer & Gerry
Kovan 60 Mins
14:30 - 14:45 15 Mins
14:45 - 15:45IBM’s private cloud, with its performance, value and reduced cost through integrated management
John Kaemmerer & Gerry Kovan
60 Mins
15:45 - 16:00 Summary & Wrap up Andrew Darley 15 Mins16.00
BREAK
Networking Drinks
BREAK
LUNCH
3 © 2014 IBM Corporation
PureApplicationPureApplication
Cloud as a growth engine for business drives value creation
http://www.kpcb.com/insights/2013-internet-trends
72%of business leaders say cloud will be extremely important to their business
success by 2016
IBM Center for Applied Insights, 2013
CloudGives organizations of all sizes the ability to
innovate at speed
DataPut to work in the cloud is the new basis of
competitive advantage
DataPut to work in the cloud is the new basis of
competitive advantage
MobileThe activation point to engage customers in context
using cloud-based services
MobileThe activation point to engage customers in context
using cloud-based services
1 TrillionConnected objects and devices on the
planet generating data by 2015
150 Times Per Day The average mobile phone user checks
their phone
4 © 2014 IBM Corporation
PureApplicationPureApplication
On-Premises Cloud & ITOn-Premises Cloud & IT
Fully customizable
Robust management
Secure by design
Fully customizable
Robust management
Secure by design
Best of both worlds. Better outcomes.
Maximize return on existing IT investments
Match workloads to best-fit infrastructure
Move workloads as business needs change
Hit the right balance of risk to speed
Meet seasonal capacity without CapEx
Add new capabilities quickly
Low entry cost
Pay-per-use
Highly elastic
Low entry cost
Pay-per-use
Highly elastic
Off-Premises CloudOff-Premises Cloud
Hybrid CloudHybrid Cloud
Not Just Public or Just Private, Hybrid Cloud is the future
5 © 2014 IBM Corporation
PureApplicationPureApplication
The strengths of existing IT investments and cloud must be combined
Traditional IT Cloud
Highly secure Fully customizable Robust management Optimized performance
Fast scalable outcomes Consumption based Low touch self service Plug in & out capability
6 © 2014 IBM Corporation
PureApplicationPureApplication
SoftwareFuel the front and
back officeRapidly develop new cloud
applicationsAccelerate existing
applications to the cloud
InfrastructureChoose enterprise grade
platform for off-premises cloud
Create
Consume
License…… Application…… Idea…… Customers
Bring your own
Led by a continuum of “as-a-service” choices
Application Platform
7 © 2014 IBM Corporation
PureApplicationPureApplication
A Belgian insurer speeds underwriting innovation in the cloud
Rapid deploymentof development environments, requiring only a few hours
Flexible, scalable,to increase capacity as needed, but with low initial investment
IBM® PureApplication® Service on SoftLayerOperational Decision Manager (ODM) patternIBM Global Business Services®IBM Software Services for WebSphere®IBM Global Financing
IBM® PureApplication® Service on SoftLayerOperational Decision Manager (ODM) patternIBM Global Business Services®IBM Software Services for WebSphere®IBM Global Financing
Solution components
Optimizes cloud value for testing, because no duplicate or additional infrastructure is required
The Transformation
The Belgian subsidiary of a global insurance company realized that agility and innovation in consumer underwriting were key to marinating its leadership position in the highly competitive insurance marketplace. IBM PureApplication Service on SoftLayer offered the optimal solution: limited initial investment with maximum flexibility to develop and test new products off-premises, then move the innovations into the on-premises production environment when ready.
The Transformation
The Belgian subsidiary of a global insurance company realized that agility and innovation in consumer underwriting were key to marinating its leadership position in the highly competitive insurance marketplace. IBM PureApplication Service on SoftLayer offered the optimal solution: limited initial investment with maximum flexibility to develop and test new products off-premises, then move the innovations into the on-premises production environment when ready.
8 © 2014 IBM Corporation
PureApplicationPureApplication
IBM delivers value across the cloud continuum
Fuel the front and back office
Rapidly develop new Cloud applications
Accelerate existing applications to the Cloud
100+100+ SaaS SaaS ApplicationsApplications
Easily provision new infrastructure
Create
Consume
License…… Application…… Idea…… Customers
Bring your own
9 © 2014 IBM Corporation
PureApplicationPureApplication
Acceleration
Risk Reduction
Lower Costs
Core PureApp Value Prop:
•New Software – All major issues addressed. Productionised
•New Hardware – Fully Current. Extremely Performant
•SoftLayer – Hybrid Cloud
+ New Announcements:
“IBM is the only company to
deliver Real World Apps on the
Hybrid Cloud”
PureApp has a clearly differentiated position for Hybrid Cloud
oonn
System Service
Off-Prem
On-Prem Disaster Recovery as a service
Offloading tier 2 workload
Cloud Bursting
Dev/Test moving to Production
LOB moving to corporate IT
SMB growing to large enterprise