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INNOVATION BREAKTHROUGHS.
EVERY DAY.
Be-novative is the Collective Creativity cloud platform built for innovation breakthroughs.
Our unique methodology fuses creativity stimulation with innovation management based on gamification, crowdsourcing, and design thinking principles.
The award-winning software is designed to digitally emulate how a confluence of creative minds produces innovation quickly, engagingly, efficiently and with breakthrough results.
Founded in 2011, Be-novative lets you run ideation sessions for up to 100,000 people in just 15 minutes
FACTS
> Founded in 2011> Serving clients on six continents in diverse
industries with large, distributed organizations
> Global HQ based at NASA- & Google-funded Singularity University Labs
GEOGRAPHY
> We work in:• Silicon Valley• Budapest• New York• Netherlands
CLIENTS
> 70+ Fortune Clients with highly competitive innovation needs, including:
Profile
Ideation platform
> Participants ideas are anonymous, so they can feel free to get creative = safe space for innovation
> Participants can be inspired by their teammates ideas, by photos and randomly generated words can inspire out-of-the-box ideas
Be-novative’s award winning methodology fosters collective creativity in its front-end for ideation
> Individuals are randomly placed in groups of four, to foster exposure to new ways of thinking
In the first stage, ideators are on their own—solving the groupthink problem of in-person ideation sessions
> The session lasts 15 minutes, with the AI switching stages by judging how active participants are.
> The semi-anonymous small groups allow for people to put forward ideas without fear of retribution. The chat and visibility of the other participants ensures that people will behave respectfully.
> People get to answer the challenge question or workshop topic on their own, providing a more diverse pool of ideas for those running the challenge
In the second stage, participants can see each other’s ideas, and can combine or be inspired by them
> Participants can take components of other ideas to build stronger ones, or be inspired by others’ thoughts to come up with new ideas entirely.
> Ideas remain anonymous in the second stage, but participants have the ability to ’like’ an idea, which sends a notification to the person who wrote the idea
> People can take part in challenges either contemporaneously, or they can choose to take part at their leisure (like, if the challenge is open for two weeks, for example). The AI solves for this and it always feels contemporaneous to the user.
In the third stage, participants can add pictures to inspireothers and further explain their ideas
> Users can continue to add ideas in this stage as well, and can add ideas whenever, throughout the entire 15 minutes
> Adding pictures is currently powered by safe Google search, but in upcoming updates to the platform, users can upload images (like drawings of prototypes) from their hard drives
> Be-novative works on computers, tablets and smartphones, and is a cloud-based SaaS solution
The fourth stage showcases a Be-novative creativity-enhancing technique: the random word generator
> The random word generator picks from a pool of 300 words that are heavily associated with imagery in people’s minds.
> The random word generator strategically distracts users from their line of thought to inspire out-of-the-box ideas. Sounds crazy, but it works.
> The AI automatically switches users between stages throughout the 15 minute ideation session
Be-novative solves for idea glut via a crowdsourcedevaluation engine, bringing the best ideas to the top
> Each box on the graph has a set number of points associated with it, which is part of our broader gamification element. Users earn points by having their ideas ranked highly.
> Each participant reviews 30-40 ideas, which takes 3-4 additional minutes, ranking them on a graph. By default the axes are set to impact and feasibility, but they can be customized at the beginning of any challenge.
> Each idea is reviewed three times at least by the crowd, which helps separate wheat from chaff.
> Challenge owners can request to that the writers of specific ideas gveup their anonymity, helping seed the implementation team with motivated participants.
> The ideas are displayed in the order that participants ranked them. Ideas can be liked, highlighted, grouped, merged and exported to Excel.
Be-novative’s ease-of-use and gamification ensure greatideas and committed implementation teams
> Be-novative’s point system helps encourage engagement through healthy competition and illuminates hidden idea-rich people in organizations
> You can take the ideas and build more in-depth concepts out of them to create concepts and projects
The implementation back-end means you can build projectsand engage people to implement them
> Track projects through implementation, assigning tasks, adding documents, and assigning budgets
Clients use Be-novative to find and implement breakthrough ideas
> Cisco needed help finding new strategies for EMEAR growth> Cisco used Be-novative to engage 300 of its strategy and business
development leaders to ideate on their business development strategy for 2016
> Strategies discovered through Be-novative are already driving quarterly increases in revenue for the region
Select use-cases highlight Be-novative’s high-ROI impact for clients
> GE had struggled with engagement for innovation projects in a large healthcare market
> GE used Be-novative to double the employee engagement numbers, and to fast-track 23 concepts through patenting
> Deutsche Telekom saw challenges in implementation for innovation projects in a key market.
> For an introductory project with Be-novative, engagement grew throughout implementation, sending two ideas through the project phase to market within six months.
We work for a diverse portfolio of elite clients, including 70+ Fortune companies
“This result is insanely goodand the expected profit isjust not comparable with theamount of the investment. Ifyou also take into accountthe project’s impact on thecultural change that wastriggered, it is anexceptional ROI.” – Director– Deutsche Telekom
We drive creativity and engagement through Collective Creativity
Our front-to-back approach flows from ideation and conceptualization directly through to market
Our gamification system gives people pride in their workand helps foster meaningful engagement
