1. Problem: Outbound lead gen for a small law practice is
expensive Direct mail marketing = user acquisition cost of ~
$50/new client TV ads are cost prohibitive for small firms 2. How
outbound lead gen is done today Lawyer calls court data provider
and requests changes in search criteria Data service provider edits
search criteria for customer Updated records arrive by email 3.
BernieSez provides leads to attorneys looking for new clients Court
Data, Accident Data, and Direct Mail User-uploaded Cases
TRADITIONAL OUTBOUND INBOUND Video Chat (coming in late 2015) 4.
Traditional outbound lead generation tools Generate some revenue
Learn more about what lawyers want, need, and are willing to pay
for Initial Focus 5. Self-Service System Intuitive Interface 6.
Automated Email Delivery 7. Mapping 8. Vision Inbound leads Less
expensive (no need to mail out physical letters) 5X higher
conversion rate (10%, compared to 2% for direct mail) Its the
future of marketing 9. User uploads their case details 10. Lawyer
views those case details 11. Match up court data with user-
uploaded information 12. User views attorney bids and picks one 13.
Market Size (just traffic tickets) 2,000 traffic tickets/day in NC,
or 730K/yr 41,000,000 traffic tickets/yr in USA, or 1.3 traffic
cases every second 41,000,000 x 10 letters = $410M spent on direct
mail letters from attorneys Holy Batman! Thats a lot of paper 14.
Business Model (How do we make some dinero?) Subscription model for
data services From a low of $50/month for a small county up to
$225/month for large counties (Wake and Mecklenburg) Pay per letter
for direct marketing letters Pay per lead model for inbound leads
($1/bid) 15. Team Terence. Lawyer with 20 years experience in this
area of the law. Jim. The techie guy that executed that dudes idea.
Steve. Another lawyer, owner of DirectLegalMail. Key partner. ?? A
Marketing Ninja Please help us find this person. 16. Roadmap (next
12 months) Additional data scraping/services Expungements (April
2015) Accident data Criminal background searches Additional regions
PA (Feb 16, 2015) Harris County TX Orange County CA Realtime live
video chat using WebRTC open protocols user searches for lawyer
based on location and type, clicks a button, and starts a video
conversation 17. Thank You! Feedback? Questions? 18. Some
Competitors
