1

Enterprise-caliber Cloud BI

THINK FASTER WITH BIRST ON SAP HANA

June 26, 2014

2

WEBINAR NOTES

Attendees Muted Upon Entry

Please send questions using the online interface

3

FEATURED SPEAKERS

Richard NealeDirector, MarketingBirst

Pedro ArellanoSr. Director, Product StrategyBirst

4

AGENDA

• SAP HANA• Using HANA with Birst• Using Birst with HANA• Demonstration• Summary• Q&A

5

WHAT IS SAP HANA

• SAP HANA is an in-memory data platform – Speed of in-memory means it is well suited for

performing real-time analytics and analyzing large datasets rapidly

– Deployed in the cloud HANA ONE on AWS SAP HANA Cloud Platform

– Deployed on-premise as an appliance“In-memory computing technology is increasingly emerging as a key enabler for the digital business by empowering the agility, Web-scale processing and fast decision making needed to respond to the business challenges of the digital era”

- Massimo Pezzini, Vice President and Fellow, Gartner

6

IN-MEMORY DATABASES

• An IMDBMS is a DBMS that stores the entire database structure in memory without the use of spinning disk.

Gartner: Taxonomy, Definitions and Vendor Landscape for In-Memory Computing TechnologiesPublished: 17 October 2013

7

ADVANTAGES OF USING HANA FOR BIRST• Lightning fast queries

– Enable you to query more data in more complex ways

– SAP’s own benchmark test: 100TB & 100 billion row data

set = 1 Second response time

• Highly interactive tools like Birst Visualizer benefit from the speed

Database Time

SQL Server 44 sec

InfoBright 11 secSAP HANA 130 mili-seconds

4 million records

8

BIRST FOR EXISTING HANA DW

Finance Data

CRM Data

Operations Data

More Data(SQL, XML, File, MDX)

DW

Sandbox Sandbox

Dashboards

Ad Hoc

Reports

Unified Logical Model

ODS

Delivery

Live Access

Data Extract

Public Cloud Appliance

Predictive

Private Cloud

Automated Warehouse

published

mobile

embedded

real-time

Web-based

9

ADVANTAGES OF USING BIRST ON HANA• The only BI solution that can automate the building of a data warehouse in HANA– Greatly simplifies the process turning on AND making

changes to HANA

– And you can have live access to your existing data

• Faster time to value for your HANA investment– Develop and deploy with agility

– Respond quickly to new business requirements.

• Significant cost savings through simpler admin and deployment

10

MULTIPLE STEPS TO BUILD AN ANALYTICAL APPLICATION

Get dataConnect to

Source Applications

Arrange dataDe-

normalize Data

Answer business questions

Visualize analytics

Make data analytic-

readyCreate

dimensional model

Give data business meaning

Create business model

Conventional Analytical ETL tools (Informatica, etc…)

OLAP and BI Tools(Microstrategy, QlikView, etc…)

Visualization(Lumira, etc…)

Data Warehouses (IBM, Oracle, etc…)

11

END-TO-END AUTOMATION DRIVES AGILITY

Automated Data Warehousing AND Automated Data Modeling

Intelligent caching /routingLogical Layer

Get dataConnect to

Source Applications

Arrange dataDe-

normalize Data

Answer business questions

Visualize analytics

Make data analytic-

readyCreate

dimensional model

Give data business meaning

Create business model

12

END-USER CHALLENGE

FreedomIndividual Analysis

ConsistencyCommon #s

Traditional BI Platforms

Discovery Tools

13

ANALYTICS NEEDS VARY

Financial Advisor

I want to track performance in specially designed dashboard

Product ManagerCan I ask some ad-hoc “business” questions –

without touching the dirty data?

Why do we spend so much time arguing over

who has the “right” number?Sales Ops

Manager

VP of Supply Chain

Distribute a report looking exactly this way every morning to

thousand of clients

14

TOOLS FOR EVERY END-USERFROM ONE LOGICAL MODEL IN ONE LOGIN

Pixel PerfectEnterprise Reporting

Distributed InteractiveDashboards

Visual Data Discoveryand Exploration

PredictiveRecommendations

Rich Analytic Design Mobile Analytics

15

Finance Data

CRM Data

Operations Data

More Data(SQL, XML, File, MDX)

DW

Sandbox Sandbox

Dashboards

Ad Hoc

Reports

Unified Logical Model

ODS

HANA AS BIRST WAREHOUSE

Live Access

Data Extract

Predictive

Amazon Web Services

Automated WarehouseSh

ared

file

stor

e

Delivery

published

mobile

embedded

real-time

Web-based

HANA

Appliance

16

DEPLOYMENT OPTIONS• Option 1

– SAP HANA ONE and Birst both running in AWS cloud or…

– SAP HANA (BYOL) and Birst both in AWS cloud

– Automatic warehouse and/or live access

• Option 2– HANA runs in SAP’s cloud and Birst runs in Birst cloud

– Live access only on your warehouse

• Option 3– HANA appliance and Birst on-premise

– Automatic warehouse and/or live access

17

Powerto analyze any data

Accuracyacross all users

Agilityto handle new questions

Enables all users with a set of tools unique to their needs

Creates a single source of the truth for all data and business rules

Automates process of taking raw data and making it analytic ready

Single end-to-end Cloud BI platform

UNIQUELY DELIVERING RESULTS

It does You getWe Provide It Does You Get

A unified business library

BI Automation & Data Integration

18

DEMONSTRATION

19

Mid

-mark

et

Ente

rpri

seEm

bedded

LEADERS RELY ON BIRST

20

Results

• Metric-driven operational HR

• 1500+ reports into 8 interactive dashboards

• In-bound requests: 80% decrease

• 3 FTE reduced to 1FTE

• TTV: 57 days, no IT

Why Birst?

• Zero IT, Zero hardware, Zero software deployment

• Business user self-service

• Automatic detection of changing dimensions such as people changing positions

• Multi-source analysis from Successfactors, Avaya & SAP

Challenges

• Diversity inclusion analytics across 21,000 employees before/after positional changes

• HR Helpdesk and performance analytics for 21,000 employees

DRIVE PRODUCTIVITY & EMPLOYEE SERVICE

“Our HR Business Partners absolutely adore Birst. They believe anything is possible with Birst… if it is data, Birst can do it! And you can be as basic or as advance as you would like.”

Laura Lewis, Sr. Specialist of

HR MetricsData Sources

21

Results

• Connect and handle data from complex SAP BW

• Allow for flexibility in changes with FTE

• Optimize opportunity to order process Why Birst ?

• Key Technology: end-to-end Cloud BI – automated warehouse, semantic layer, and front-end while being managed by less than 1 resource

• Flexibility and speed to deployment with Enterprise capabilities: everything in 1 application

• Enterprise Cloud BI

Business

• Manufacture and develop video equipment and software for entertainment industry

Challenges

• 23 individual BU across 50 countries with highly configured products with frequent changes to orders

• Costly and in-flexible SAP BW installation not responding at pace of business

• Business moving at faster pace than systems

AGILITY TO COMPETE IN HIGH-TECH ENTERTAINMENT INDUSTRY

Data Sources

22

WHO IS BIRST

• Enterprise-Caliber BI Platform – born in the cloud

• 10,000+ organizations rely on Birst across all verticals

• Founded by Siebel Analytics veterans

• 80+ Strategic Partners

“ No. 1 in product functionality and customer (that is, product quality,

no problems with software, support) and sales experience.”

2014 Business Intelligence and Analytics Magic Quadrant

23

Q&A

24

LEARN MORE

• Learning zone– birst.com/resources

• 30-day free trial– birst.com/free-trial

• Contact us– info@birst.com– NA: (866) 940-1496

or +1 415-766-4800

– EMEA: +44 1483 397161

25

THANKS