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As a salesperson, you often rely on marketing and your own hard work to generate prospects and leads. But what if you could turn the tables and get more leads coming right to you? By leveraging social media and other simple tools, you can shift from hunting for leads and taking what marketing hands you to building an individual demand pipeline. In this session, learn how to build your brand as an individual thought leadership and create your own inbound lead machine to help you crush your quota.
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BUILDING YOUR INDIVIDUAL BRAND; EXPANDING YOUR SALES REACH
Martin Schneider
Head of Evangelism
SugarCRM
@mschneider718 #SugarCon
2
Empower Every Individual Employee
Provide Consistent Customer Insight
Deliver Personalized Customer Interactions
Get Social
04/11/2023 3©2013 SugarCRM Inc. All rights reserved.
Rule 20 – Attract, Engage, Connect Socially
Why?
Rule 5 – Build Your Own Brand
What are your social pain points?
Brand Protection
Demand Generation
Content Sharing
Customer Profile
Thought Leadership
Customer Engagement
SocialMedia
Issue Escalation
Community Support
Knowledge Sharing
Marketing
Sales
Support
04/11/2023
4©2013 SugarCRM Inc. All rights reserved.
What are your social pain points?
Brand Protection
Demand Generation
Content Sharing
Customer Profile
Thought Leadership
Customer Engagement
SocialMedia
Issue Escalation
Community Support
Knowledge Sharing
Marketing
Sales
Support
04/11/2023
5©2013 SugarCRM Inc. All rights reserved.
Be a Thought Leader
To Drive Customer Engagement
04/11/2023
7©2013 SugarCRM Inc. All rights reserved.
How to get started?
04/11/2023 8©2013 SugarCRM Inc. All rights reserved.
1. Build your LinkedInprofile
2. Create your Twitter account
Step 1: Establish your Social Profile
04/11/2023
9©2013 SugarCRM Inc. All rights reserved.
Step 2: Listen, Engage & Direct
04/11/2023
10©2013 SugarCRM Inc. All rights reserved.
Step 3: Publish Daily
Drive Lead Flow from Social
1. Twitter.com – Create your Account
2. HootSuite.com – Post Everywhere
3. Paper.li – Start Thought Leadership
4. Hootsuite & Sugar – Turn Leads into Sales
Get Started Today!
THANK YOU
@mschneider718 #SugarCon
