Business Impact (Nordic APIS April 2014)

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    25-Jun-2015

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  • 1. PRESENTED BY ANDREAS KROHN Business Impact of Private, Partner & Public APIs

2. Technology should serve the business 3. Where is the ROI? 4. 0% 25% 50% 75% 100% Private Partner Public Number of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientic content used just to make a point probably not true 5. 0% 25% 50% 75% 100% Private Partner Public Number of APIs ROI Number of APIs ROI Number of APIs ROI Warning: Extremely unscientic content used just to make a point probably closer to the truth 6. definition Private APIs Internal to an org. Known trusted users No business relationships 7. definition custom Private APIs 1 API - 1 client Specic tech. solution Business impact: None 8. definition custom self-serve Private APIs Designed from outside in Internal resource portal SOA is action Impact: Medium - High 9. definition Partner APIs Used by trusted partners Few, known users Manual business relationships 10. definition integration Partner APIs Easy, fast integrations New opportunities Impact: High 11. definition integration good start Partner APIs Starting point for public APIs Collect feedback 12. definition integration good start internal use Partner APIs Also use internally Self-service 13. definition ! ! ! Public APIs Open to everyone (as long as they pay) Automatic business relationships 14. definition for everyone ! ! ! Public APIs You dont know how the API will be used Usage rates are critical Impact: Very high? 15. definition for everyone for partners ! ! ! Public APIs Users can be partners Manual business relationships 16. definition for everyone for partners internal use ! ! Public APIs Use public APIs internally If you dont something is very very very wrong 17. Business relationship Fullfillment Potential Business Impact Realistic Business Impact Private (custom) Manual (internal) Manual None None Private (self-serve) Automatic (internal) Automatic High (for big companies) Medium Partner Manual Automatic High High Public Automatic Automatic Very high Medium 18. more public ! ! ! How to change an API Designed from outside in Licenses, pricing, security, documentation 19. more public more private ! ! How to change an API Potential backlash Communicate in time Turn key users into trusted partners 20. Mix & match as appropriate 21. Thank you! mashup.se @andreaskrohn andreas@dopter.se