Clayton Homes $5K Giveaway

Clayton Homes launched a weekly giveaway promotion, offering homebuyers the opportunity to subscribe to personalized emails featuring professional advice based on the consumer’s stage in the buying process.

Clayton Homes Results• Clayton Homes used the drag and

drop editor to design a branded promotion that directly integrated entries into ExactTarget’s email database

• In just six weeks, Clayton Homes acquired more than 30,000 prospective homebuyers’ email addresses as new subscribers