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Solutions DISCOVERY: Provide suggestions and guides SOCIAL: Chat and Share INFORMATION: Behind the scenes and extra insight PARTICIPATION: Interactivity, 2-way communication SHOPPING: No more stimulus … Just buying directly
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Your TV Companion
8 OCTAGON INTERACTIVE
จะโหวตให้ใครดีนะ
เบสของของตาร์
ยี่ห้ออะไร อยาก
เด็กใหม่ฮอร์โมน
คนนี้ชื่ออะไรอะ
ไปถ่ายทำที่
โรงเรียนไหน
Pain Points
•Viewers
• เบื่อ • เหงา • เซ็ง
•TV Producers
•มั่ว • แพง •ช้า
•Sponsors
•นั่งเทียน •ฟุ่มเฟือย •ยิงกราด
Solutions
•Viewers
• แชร์ •ช้อป • แช้ต
•TV Producers
•ถูกเงิน •ถูกต้อง •ถูกเป้า
•Sponsors
• แม่นยำ •คุ้มค่า •รวดเร็ว
Trends
12%7%
11%
28%
42%
13%
10%
14%
24%
40%
ทุกวัน 2-3 ครั้งต่ออาทิตย์ 2-3 ครั้งต่อเดือน 2-3 เดือนละครั้ง ไม่เคย
สถิติการใช้อุปกรณ์อื่นระหว่างการรับชม
ที่มาข้อมูล: Nielsen Q2 2011
Tablets Smart Phones
Doozy is a mobile app helping TV audiences to have betterTV experience with extra contents and interactivity.
Behind the scene Video
ClipsVotes and Quiz Insights and
and Deals
• DISCOVERY: Provide suggestions and guides
• SOCIAL: Chat and Share
• INFORMATION: Behind the scenes and extra insight
• PARTICIPATION: Interactivity, 2-way communication
• SHOPPING: No more stimulus … Just buying directly
Solutions
Discovery
• What’s hot?• By category• By time period
Improving Loyalty
• Value-added Contents• Participation• Rewards
Improving Loyalty
• Value-added Contents• Participation• Rewards
Improving Loyalty
• Value-added Contents• Participation• Rewards
Improving Loyalty
• Value-added Contents• Participation• Rewards
Improving Loyalty
• Value-added Contents• Participation• Rewards
Improving Loyalty
• Value-added Contents• Participation• Rewards
Social
• News Feed • Message Boards• Facebook Integration
Implementation Management
Concept Funding Production Unfolding
BroadcastLicensingMaintain
andUpdate
Advertising
(Roy & Galarneau, 2013)
Content Management
Operation Management
Pre-Release
Original Broadcast
Post Broadcast
PromotingEarly Adopter
Engaging
Keeping Relation
Second-Screen Monetization
Advertising Viewer Information Shopping
Providing Platform
Providing Platform to TV Station
• Content Management
• iOS
• Android
• Windows Phone
Advertising
• Banner Ads
• Video Pre-Roll Ad
• Click-to-Call
• Mobile App Installs
Ads
Campaign Management
ShoppingProduct
Management
Selling Product Tie-in
Viewer InformationMember
Management
• General Info
• Demographic
• Behaviour
• Location Base
• Device & Operator
8OCTAGON ENTERPRISE
8 โอซีซีไอคอนแทค เซ็นเตอร์
8 OCTAGON INTERACTIVE
TEAM
Nattapong Mongkolnavin (CEO) was graduated with Master Degree in Telecommunication
from University of Colorado at Boulder and has been working in the telecommunication
industry for 10+ years. He also founded Octagon Enterprise, a company focuses on call
center and CRM application which has been used in many leading organizations in
Thailand.
Jirapong Mukham (CTO) was graduated with Master Degree in Entrepreneurship from
Rangsit University. He successfully developed and delivered software projects for
customers like Mercedes Benz Thailand and Sansiri. His technical background in web
development and Android development is second to non.
Q&A