© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Commerce and content, together at last

Who is Elastic Path?

200+satisfied enterprise

customers worldwide

Software that adds omnichannel commerce, subscriptions, and enhanced connectivity to digital engagement platforms

Empowers companies to deliver a truly complete and consistent customer experience

The world’s #1 ecommerce blog – www.getelastic.com

Every year, we generate billions in revenue for the world’s best brands

84% would fail to buy if the company doesn't "understand” them (taking account of preferences, purchase history, and provided information)

Modern consumers have high-expectations.

Unfortunately the majority of today’s digital brand experiences leave much to be desired.

Millennials

By 2025, millenials will make up 75% of the global

work force

So what?

• Nearly 85% of millennials say they research purchases online before buying

• 73% of millenials are willing to use mobile devices to interact with brands’ loyalty programs

• 75% would switch brand if offered mobile discounts while shopping

Most companies are not keeping up

• 89% of retailers don’t offer mobile payment options • 73% of retailers don’t offer mobile coupons • 92% of retailers don’t have integrated loyalty programs

across channels

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What is the cost of this approach?

89% have switched business to a competitor due to poor customer experience

Accenture estimates there is $5.9 trillion "put at play" from switching brands

Adobe Marketing Cloud

Social Experience Manager

TargetAnalytics Media Optimizer

Campaign

Commerce EngineIntegration

Product Imagery & VideoShopping ExperiencePersonalized OffersFunnel Optimization

Order & Campaign EmailsCommerce KPI Reporting

Commerce Challenges

20

1 Mobile traffic from diverse devices with different screen sizes

2 Customers have come to expect personalized, relevant experiences

3 “Single View of the Customer” across channels

4 High development costs and slow time to market on customer experience

5 The “Shot List” now includes video and 3x more assets for A/B testing

6 Omnichannel integration in Retail

DIGITAL CUSTOMER EXPERIENCES ARE DISJOINTED

* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013

Option 1: Side-by-side or hybrid delivery

* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013

Option 2: Ecommerce-driven delivery

* Commerce and Content: The Perfect Couple or a Tumultuous Affair? Forrester Research Inc., November 19, 2013

Option 3: CMS-driven delivery

THE PERFECT UNION IS NEEDED FOR EXPERIENCE-DRIVEN COMMERCE

Elastic Path® Commerce Everywhere – Suite capabilities

© Copyright 2014, Elastic Path Software Inc. All rights reserved.

DEMOELASTIC PATH EDITION FOR

ADOBE® EXPERIENCE MANAGER

Commerce and content, together at last

Thank you