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“Make something you understand that delights and addresses unmet needs.”You DON’T HAVE to change the world.
[http://www.paulgraham.com/good.html]
Meet Pennyworth
The adorable Golf concierge
You can summon with an app.
Rover credit: Starship [starship.xyz]
Thats me!
Problem SpaceNow for some fun:
➔ Let’s find our target audienceTrust your intuitions about people
➔ Meeting underserved needsIdeas are cheap, execution is scarce
➔ Value PropositionInsights inform value statement
➔ Start with the Golden PathFocusing the key user journey
➔ Build > Learn > MeasureTesting and improving the Golden Path
Finding your target persona through user research screenings, user interviews.
Tip
● Golf/Country Clubs● Hospitality Managers● Golfers● Craigslist*● Your network*
Problem Space
Users make ideas evolve, they fuel your product market fit.
The environment is always changing
Let go, to learn.
Problem Space
Our Persona
We’ve found our persona, mission accomplished?
Rover credit: Starship [starship.xyz]
Problem Space
Problem SpaceNow for some fun:
➔ Let’s find our target audienceTrust your intuitions about people
➔ Meeting underserved needsIdeas mostly suck, research...research
➔ Value PropositionInsights inform value statement
➔ Start with the Golden PathFocusing the key user journey
➔ Build > Learn > MeasureTesting and improving the Golden Path
Importance vs SatisfactionWhat business are we in?
Plot this with logistic regression ML algorithms or the Kano model
Tip
● Don’t be led astray
by not identifying
the right customer
● Discover addl value
(Manager: Better
service for example)
Problem Space
The landscape
Unmet needs of a resort manager?
Unmet needs of a golfer?
Rover credit: Starship [starship.xyz]
Problem Space
Solution SpaceNow for some fun:
➔ Let’s find our target audienceTrust your intuitions about people
➔ Meeting underserved needsIdeas are cheap, execution is scarce
➔ Value PropositionInsights inform value statement
➔ Start with the Golden PathFocusing the key user journey
➔ Build > Learn > MeasureTesting and improving the Golden Path
Value position “user story”For (target customer) who (problem) our (name) is (solution) that provides (benefit). Unlike (competition), our product (competitive differentiation)Credit: Geoffrey Moore
Solution Space
Value Statement FrameworkFor golf club managers who want to reduce cost of concessionaires, Pennyworth is a robot that delivers goods to resort patrons. Unlike Starship ...
Solution Space
Solution SpaceNow for some fun:
➔ Let’s find our target audienceTrust your intuitions about people
➔ Meeting underserved needsIdeas are cheap, execution is scarce
➔ Value PropositionInsights inform value statement
➔ Start with the Golden PathFocusing the key user journey
➔ Build > Learn > MeasureTesting and improving the Golden Path
Golden Path
Stock Rover Receive Order Dispatch Rover Confirm sale ❤See Move Communicate
Software Hardware
Solution Space
Reality.
Tip
● Medium/High Fidelity Prototype
● Focuses on solving problem, not on polish...yet
Solution Space
Reality.
Tip
● Medium/High Fidelity Prototype
● Focuses on solving problem, not on polish...yet
Image credit: dailydot.com/unclick/8-year-old-golfer-drone-video
“Don’t make something unless it is both necessary and useful; but if it is both necessary and useful, don’t hesitate to make it beautiful”Shaker Design Philosophy
Solution SpaceNow for some fun:
➔ Let’s find our target audienceTrust your intuitions about people
➔ Meeting underserved needsIdeas are cheap, execution is scarce
➔ Value PropositionInsights inform value statement
➔ Start with the Golden PathFocusing the key user journey
➔ Build > Learn > MeasureTesting and improving the Golden Path
Measuring user satisfaction and delight after launch with empathic feature validation
Solution Space
Let be more empathic in our problem and solution space phases to understand and address real human needs.
Good luck!➔ HEART Framework
https://goo.gl/qxZH2m
➔ Kano Modelhttps://goo.gl/181lEi
➔ Slack DNDhttps://goo.gl/14Co03
➔ Kodak Camera & Racial Biashttp://goo.gl/o3T1He
➔ Original Medium Posthttps://goo.gl/jWG0j9