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Exhibit House and I&D Provider
Opportunities with eventuosity
End-to-end event project management
software for tradeshows and exhibitions
eventuosity® = End-to-end event project
management across stakeholder groups
2016 - eventuosity, LLC. 2
Deadlines &
Schedule
Tasks &
MilestonesResource &
Venue Links
Docs, Data &
Messages
Project Elements
Data Sharing, Task Assignment, Collaboration
Permissions-Based Access To eventuosity Toolkit For:
VenuesVendorsPartners AttendeesStaff Etc…Exhibitors
eventuosity Targets Today’s Event
Management Challenges
2016 - Eventuosity, LLC. 3
Lack of standardization
results in inaccuracy
Inability to collaborate
reduces event qualityTactical focus of resources
leads to missed revenue
opptys
Example Customers and Use Cases
2016 - Eventuosity, LLC. 4
Corporate
Marketing
Manager
• Challenge: Recent economic downturn has resulted in
longer approval cycles for shows and budgets meaning
less than optimal planning time.
• Solution: Standardize events process to be easily
repeatable and based on industry best practices.
• Result: Organizational familiarity with processes and
elimination of manual workflow management reduces
administrative effort. Real-time project updates
eliminate inaccuracy and provide management insight
to ensure adherence to policies.
Association
Events Manager
• Challenge: Planning of annual flagship event
negatively impacts staff’s ability to focus on growth
initiatives
• Solution: Automate show exhibitor manuals to include
all milestones, simplify access to data, and break down
stakeholder silos
• Result: Improved quality controls maximize attendee
experience and reduce time spent on exhibitor support.
Staff focused on content, sponsorship sales and
membership growth.
Partnering with Eventuosity = Integration
Into The Entire Events Lifecycle
2016 - Eventuosity, LLC. 5
Project Initiation
and Planning
Pre-Event
Preparation Activity
On-site Management
& Logistics
Exhibit House/I&D-Owned Today
eventuosity end-to-end connectivity extends reach to exhibitors beyond
the show venue to inside the company’s walls
Integrates service provider into all stages of events process
Partner Benefits Incremental Revenue
• Re-sell of eventuosity as part of exhibitor package
• Add “extras” into the standard workflow while making
them easier to access and easier to purchase
• Identify marketing and up-sell opportunities more easily
Competitive Differentiation
• Providing a complete workflow tool allows complete
access to events process and stakeholders
• Vendor-based templates become the standard for event
planners and lockout competitors
• Partnership with all event stakeholders creates value-add
relationship
Resource Optimization
• Reduce impact on staff and resources related to support
• Gain insight into client processes to optimize logistics
• Manage risk and reduce costly inaccuracies
62016 - Eventuosity, LLC.
Moving forward with eventuosity
Identify strategic customers for trial
Create custom templates – generic and named shows
Determine trial success criteria and metrics
Identify promotional programs and sales processes
Train partner staff as required
Launch joint marketing campaign
72016 - Eventuosity, LLC.