LINKEDIN SLIDESHAREPresent yourself, present your business.

Introduction■When: October 4th, 2006

■What: YouTube for slide shows■ A Web 2.0 slide sharing service capable of supporting

a variety presentation formats and viewing devices

■How: Users upload files privately or publically

■Why: Make knowledge sharing easy

When LinkedIn Met SlideShare■With an estimated 70 million unique

visitors a month and 38 million registered users, LinkedIn acquired SlideShare in 2012

■ It now boasts of a deeper integration with professional social networks and a new feature — ‘Clipping’

The Business of SlideShare■Current focus on content

marketing

■More than 400,000 new slide decks added every month

■An audience of over 70 million for every upload — boosts your online visibility and reputation

An Ocean of Information■Discover. Share. Present.■ Concise, well presented,

expert content through presentations, infographics, documents, and more on:■ Design■ Sports■ News and Politics■ Health and Medicine■ Internet■ Education and more

Content Marketing For Every Business■ Traditional marketing techniques are

now redundant■ Art of communicating with customers ■ Creates and distributes relevant and

consistent content to attract and retain a clearly defined audience

■ Non-interruption marketing — delivering information that makes the buyer better informed

■ Customers will respond with business and loyalty

Visual is Viral, Viral is Viable■Why SlideShare? The nitty gritty:

■ Infographics four times more viral■ Visuals processed 60,000 times faster

than words■ Global mobile audience — more than

half outside the US with a quarter using mobile devices

■ Five times more traffic from business owners than other social media

How Can Your Business Use it?■Create a presentation

■ Useful information — Give to Get Rule■ Call to Action — what do you seek from the

viewer■ Eye catching graphics■ Clear linear structure

■Upload and promote■ Share it on Facebook and Twitter■ Let LinkedIn propel it forward■ Insert your homepage URL■ Ask viewers to share

Get Creative With It!■ Analytics — Track and study

content performance ■ Traffic sources■ Visits by country■ Engagement statistics

■ Haiku Deck facilitates visually appealing presentations

■ Integrate videos■ Le mot juste — Direct and hard

hitting e.g. ‘You Suck at PowerPoint! 5 shocking design mistakes you need to avoid’

Lead Generation on SlideShare■A way for brands to

create their audience ■ Identify key consumers■ Engage with professionals

around the world■ Convert viewership to

prospects

■ Initiation of consumer interest

How Can It Help?■More than 70% of traffic

from targeted searches

■Lead forms can be customized

■Allows geo targeting

Step by Step■Click on ‘Collect Leads’■Upload a presentation■Create a lead form, preview,

and publish■Lead forms in the last slide —

fewer but higher quality leads■ In the middle — more leads,

people tend to not finish the presentation

Strategies — B2B■Most effective lead

generation tactic

■Provides compelling content

■5% - 10% of leads convert to customers

Testimonials■Steve Crepeau, founder of

True Sales Results:■ “Intuitive and easy to use”■ “Cost effective”■ “Drives traffic and leads”■ “Higher quality leads than

other sources”■ “Tailor your content to attract

the right audience”

Use Cases — Knowledge @ Wharton ■ Great use of Give to Get

■ An impactful video — academic trailer■ Features new research ‘Data Skills are Key

to Social ROI’■ Pertinent data for businesses and students

— social media analysis must span all departments

■ Embedded relevant links

■ Received more than 25,000 views of which some are prospective students and corporate partners

■ Further their own academic reach and reputation

Branching out with Gwenyth Paltrow■Publicity to the ‘T’■ LinkedIn Studios New York

interviews Paltrow as she launches her new business

■Paltrow’s new concern receives visibility

■LinkedIn garners celebrity endorsement

■781,464 views

Social Media Plans and Post Planner■ A Social Media Engagement App■How to Build a Dynamic Social

Media Plan■ Relevant information — How to

optimize social networks■ Eye catching description: ‘the

best kept secrets for hot content, top time management tools, and much more’

■ Visually interactive slide show

■ 58,942 views

Results■ Increases brand awareness■ Symbiosis at work

■ Visibility for the enterprise■ Information for the viewer

■Highlights your expertise■Demand generation■ Social cross pollination

(highlight social media links)■ Share in depth information —

financial, technical, or other data

More Information■Find us on LinkedIn SlideShare at:

www.slideshare.net/Extentia_IT

■ If you have an idea or want to innovate, contact us on:www.extentia.com/contact-us

■Write to inquiries(at)extentia.com or call +91 20 6728 5200 (India)/+1-408-627-4094 (United States)