Digital ame design is a relatively new profession. I present how it has evolved through the eyes of gaming history.
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Game design Through the eyes of gaming history
1962 1971 1971 Spacewar! 1st gen digital game Computer space
1st gen arcade game Magnavox odyssey 1st gen home console First
attempts
Atari First to achieve commercial success with their arcades
and consoles
The golden coin-ops era 1972-1985 Space invaders 1978 Pac Man
1980 Street fighter II 1991 Donkey kong 1980 Asteroids 1981
10,000,000,000+ 8,000,000,000+ 6,500,000,000+ 1,120,000,000+
500,000,000+ Typical arcade commercial
Game design to serve monetization Super intuitive controls and
objectives Endless, race to highscore game play Skill based
games
Genre innovation in the 80s
1985 NES 3rd gen console that revived the dying US market Home
consoles In depth game design Exploration and progression as
objectives New auto-save mechanics Hours of gameplay Link to arcade
commercial
PC as a gaming platform
1989 1996 Game boy 3rd gen handheld Tamaguchi 1st casual
handheld, aiming at girls as main consumers Handhelds Fragmented
gameplay Half a toy, half a game Link to Tamaguchi commercial Link
to Game boy commercial
Hello casualers! 2001 20021990 Bejewled Downloaded over 150M
times The sims Best selling PC game in all times Solitaire The most
popular PC game
Online and social - boys MMORPG Most subscribed game with 7M
paying customers. 2004 Massive multiplayer online role playing game
Game as a service (IMs, guilds, forums) Sandbox, an open world
Almost endless gameplay
Online and social - Girls Social game Biggest social game, more
than 11M DAU at peak. FTP 2009 Using the vast FB community to go
where no game had ever gone before Data is a major factor on the
game design Behaviorism is another major factor Clever use of in
app purchases Appeared in Times 50 worst innovations list
Shifting to mobile (2009) Fruit ninja New mechanics for touch
screens Draw something First true mobile social success Angry birds
Bringing puzzles to the people!
And New audience!
The Ipad brought gaming to toddlers Playing gamified toys
Dominated by free to play model Toddlers
App Stores 2014 Candy crush saga Top grossing, a monetization
machine Clash of clans Top grossing, dumbed down RTS game Flappy
bird The app store phenomena of 2014
Free to play Games are built for short sessioned gameplay Game
design emphasizes micro transactions Game design by data Fragmented
gameplay And.. Flappy bird clones.
2013 2012 2002- Playstation vita 8th gen handheld Steam 70%
share of digital PC games distribution Home consoles Playstation 4
8th gen console presenting amazing audio-visual experiences
Thoughts of the future? Games as a service (QuizUp) E-commerce
games (Covet fashion) And.. Flappy bird clones.Taking a wild guess
here...
Thoughts of the future? New gamers migrating to more serious
gameplay. Indie leaps forward, due to cost-effective projects and
crowdsource efforts. And yea, oculus rift. Taking a more educated
guess...
Gaming is Everywhere Everything in the future online is going
to look like a multiplayer game - Eric Schmidt, Google chairman
Xbox 1 commercialDonkey kong commercial
Why do we love games so much? Answers in the next
lecture...