The Future of DAM

Uri Kogan, Vice President of Product MarketingNeil Grant, Solution Architect

The Future of DAM

Subtitle, on background image.Lorem ipsum dolor.To see the future, look to the past

Configure, don’t customize

The promise of DAM for large organizations

Control Consolidate Cut costs Collaborate

Configure, don’t customize

The reality of DAM for large organizations

DAM 1Email marketing

Content marketing WCM

Social media

Video

Packaging

Traditional Media – TV, Publications, Ads, Coupons

.com

Intranet

Video Services

eCommerce, Retail Ops, Retail Marketing, Sales force

Archive

Contentmarketing

Packagingdesign

Agencycreative

Corporatecreative services

Retail marketingSales collateral

Photo & video studio

Vendor systems

DAM 2

DAM 3Agencies & their vendors

DAM 1Email marketing

Content marketing WCM

Social media

Video

Packaging

Traditional Media – TV, Publications, Ads, Coupons

.com

Intranet

Video Services

eCommerce, Retail Ops, Retail Marketing, Sales force

Archive

Contentmarketing

Packagingdesign

Agencycreative

Corporatecreative services

Retail marketingSales collateral

Photo & video studio

Vendor systems

DAM 2

DAM 3Agencies & their vendors

So what happened?

Channel proliferation

DAM isn’t about marketing anymore: customer experience is a team sport

Martech ecosystemexplosion

Your existing choices are limited

The future of DAM

See everything, migrate nothing

Cloud native, cloud powered

Native workflows & automation

Configure, don’t customize

API-first & open

Feature complete

Feature complete

Full content lifecycle

Solid foundations

Deployed your way

Any channel

Any source

Any asset

See everything, migrate nothing

Cloud native, cloud powered

Manual Artificial Intelligence

Outdoors, cloudy

San Francisco, Golden Gate Bridge, International Landmark, Monument

Camera, Selfie, Photography

People, Tourist, Travel, Vacations, CasualHappiness, Excitement, Bonding, Smiling, Togetherness, Laughing

Couple – Relationship

Casual Clothing, Explorer

Golden Gate Bridge,Selfie, Couple

Native workflows and automation

UPLOAD FROMANYWHERE

SET UP TAGGING ANDVALIDATION WORKFLOWS

KICK OFF CREATIVE REVIEWAND APPROVAL WORKFLOWS

DISTRIBUTE

AUTOMATE PERMISSIONS ACROSS THE LIFECYCLE

Customization

Out of the box experience Add permissions

Adjust workflows

Configure automation

Point at more content sources Configure AI tagging

Configure brand portals

Adjust data model for more BUs

Change workflows for evolving business process

Connect to Salesforce

Add data model

API-first & open

Distribution

Rendering & transcoding

Users & groups

Search

Manage data and documents

Workflows & tasks

Actions & automation

Batch upload

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The future of DAM

See everything, migrate nothing

Cloud native, cloud powered

Native workflows & automation

Configure, don’t customize

API-first & open

Feature complete

Configure, don’t customize

One solution, all your needs

OUT OF THE BOX APPLICATION

Easy-to-use for Marketing and Business users

Ensures immediate adoption and rapid time to value

ENTERPRISE PLATFORM

Modern, modular platform with a comprehensive, micro-service API

and limitless scalability

Enables rapid deploymentand continuous innovation

UNIVERSALDATA FABRIC

Boundless data model and connectivity to manage all your

assets regardless of where they live

Find and reuse assets easily,without replatforming

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