How SMBs are Making Email Your #1 Priority

#secondstreetlab

#secondstreetlab

SMBS JUST MADE EMAIL YOUR NO.1 PRIORITY

#secondstreetlab

Matt CoenPresident & Co-FounderSecond Street@mcoen

Gordon BorrellCEOBorrell Associates@goborrell

#secondstreetlab © Borrell Inc., 2016. All

rights reserved

SMB Survey Details

Survey launched mid-April; continues to June 30Solicited via media companiesToday’s snapshot is from 1,702 responses83% of respondents in business 6+ years54% have single location; 31% multiple

To Join the Survey:

www.borrellassociates.com/surveys

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Source: Borrell Q1 2015 SMB Survey; N = 2,990

© Borrell Inc., 2016. All rights reserved

Highlights

What’s Going Up

* Cinema sample size is small and thus has a higher variance possibility

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Source: Borrell SMB Survey, Q2 2016; Preliminary results N = 1,702

HighlightsThis Explains Their Digital Focus

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Highlights

SMBs Are Pestered They get 21.6 “sales attempts” per month

On average, they speak to 5.6 reps per month

Their preferred contact method is ??? (81%)

Their preferred buying method is ??? (57%)

Their preferred digital channel is ??? (56%)

74% want to see the results of our SMB survey

Source: Borrell SMB Survey, preliminary results from Q2 2016; N = 1,702

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SAMPLE COMMENTS

“Cut the costs. Most are drowning.”

“Become knowledgeable about new and emerging advertising channels and services.”

“Learn about (my) business before reaching out to me.”

“If radio and TV ads were more affordable, small companies could use them.”

Source: Borrell SMB Survey, Q2 2016; N = 500 comments

Highlights

What SMBs Want From Media

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How Do You Prefer to be ContactedAbout Advertising/Marketing Programs?

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How Do You Prefer to Buy Advertising?

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What Online Marketing MethodsDo You Plan to Use in 2016?

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Source: Dun & Bradstreet, 2016


Consider Setting These GoalsEmail addresses for 80% of local residentsEmail addresses for 100% of advertising customersEmail addresses for 30% of all local businesses

Raleigh: 89,691Abilene: 23,850Butte: 17,477

Sacramento: 266,813Syracuse: 53,001Salisbury, Md.: 31,342

How many businesses are there?

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Matt CoenPresident & Co-FounderSecond Street@mcoen

Gordon BorrellCEOBorrell Associates@goborrell

Questions?

#secondstreetlab

Software

How SMBs are Making Email Your #1 Priority