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This deck shows how TV services, operators and manufacturers can build a personalized UI for VOD services.
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Building a personalized UI for VOD services
[email protected]://tanktop.tv
@tanktoptv© 2014 Tank Top TV Ltd
Mary Meeker highlights Netflix’s UI as a great example of personalization
Building a personalized VOD UI
Any VOD operator can now build a personalized UI based on Tank Top TV technology.
Here’s how.
We’ll start by looking at an example UI structure and then look at how our cloud-based service enables building it.
© 2014 Tank Top TV Ltd
Hero content
Planned viewing
Popular
Recommendations
Recommendations
Basic structure The UI is broken into sections, and each section is tailored for the user.
Section ordering is algorithmically determined for the user based on behavior.
© 2014 Tank Top TV Ltd
Algorithmically picked from limited curated selection of hero content (original programming, new blockbusters, special promotions)
• Fits with user’s viewing pattern
• Hasn’t seen (recently)• Random element
Hero Content
Planned viewing
Popular
Recommendations
Recommendations
Hero content
© 2014 Tank Top TV Ltd
• Series the user is part-way through
• Watchlisted items• Prioritize items that are
expiring soon or newly available
• Viewing pattern considerations
Omit planned viewing if the user hasn’t set any up yet
Hero Content
Planned viewing
Popular
Recommendations
Recommendations
Planned viewing
© 2014 Tank Top TV Ltd
Popular items, filtered for user preferences & reordered according to likelihood that this user is interested
Weight towards currently / recently popular
Helps address Fear Of Missing Out
Hero Content
Planned viewing
Popular
Recommendations
Recommendations
Popular
© 2014 Tank Top TV Ltd
Hero Content
Planned viewing
Popular
Recommendations
RecommendationsPure algorithms• “Because you watched”• “You might like”• “Your friends like”
Catalogue-driven• Newly available• Expiring soon
Curations & lists
Recommendations
© 2014 Tank Top TV Ltd
Hero Content
Planned viewing
Popular
Recommendations
Recommendations
Learning from behavior
Section ordering changes according to “what works” – scores are adjusted according to • viewing patterns• business rules• randomization
© 2014 Tank Top TV Ltd
Personalization platform
User profiles & events
Cat
alog
ue
&
met
adat
a
Bus
ines
s ru
les
services
Personalized recs & listings
Abstracted personalization services for your catalogue & user base © 2014 Tank Top TV Ltd
Personalization platform
Recommender system
Watchlists & viewing history
Personalization
UI
HTT
P AP
Is
Personalized suggestions
User events
Catalogue
Metadata
Curations
Business rules
User profiles
User history
Time & availability suggestions
Contextual filtering & ordering
Social connections
Service
Popularity
Beyond VOD UIs
Contact us for our latest thinking on using personalization for • customer emails promoting video content• UIs that combine VOD, live TV and PVR
© 2014 Tank Top TV Ltd
