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Watson Overview
Cognitive Solutions
Terminology
• Analytics Systems use statistical techniques for detecting patterns.
• Natural Language Processing (NLP) is a core function for parsing and
identifying significant words in language.
• Machine Learning is a class of statistical techniques that use training
data to recognize the correlation between feature patterns & outcomes.
• Cognitive Systems leverage machine learning to predict meaning in
features of human language (spoken/written/visual) and reasoning
• Deep Learning is a rapidly maturing space, based on neural network
techniques, that are taught to find their own features
• Cognitive Solutions leverage a combination of cognitive reasoning
strategies and classic computing techniques to solve a problem.
Unstructured Data
• 2.5 Quintillion bytes of new data created daily
• 90% of the world’s data has been created in the last two years!
•80% of this data is unstructured
• Data sources
•Human-generated documents
•Social media communications
•Multimedia accounts
• Internet of Things
•And more!
Data generation & consumption
• Almost everything we do generates
or consumes data
• Sheer volume of data is so vast that
we struggle to use it productively
• We need better technology that can
harness unstructured data
Cognitive Systems
Cognitive Systems
• Create deeper engagement & personalization, enhance expertise and
make cognitive products, services, operations, & processes possible
•Understand
– Understands data (structured and unstructured, text-based or
sensory) in context and meaning, at high speeds and volume
•Reason
– Can form hypotheses, make considered argument and prioritize
recommendations to help humans make better decisions
•Learn
– Ingests & accumulates data and insights from every interaction
continuously. Therefore, it gets better over time.
Cognitive Business
• A cognitive business is able to apply expertise and knowledge in ways
that increase in value over time. Cognitive capabilities enable the
business to understand the world differently and make better decisions.
•Enables new kinds of engagement
•Helps you create better products and services
• Improves processes and operations
•Helps you leverage expertise
•Accelerates your ability to explore and discover
•Enables new business modelsOrganized
Data
IBM Watson is pioneering a new partnership
between people and technology
• Industries
• Transformational cognitive industry vertical solutions to drive operational excellence,
product leadership and customer intimacy
• Products & Solutions
• Core cognitive technologies enabling the transformation of organizations, industries,
and markets
• Platform
• Watson APIs that enable modular construction of cognitive applications
• Content
• Integration with critical data sources
IBM Watson core offerings
• On-premises
• Watson Explorer
• Software as a Service (SaaS)
• Watson Knowledge Studio
• Watson Virtual Agent
• Cognitive APIs
• Watson Developer Cloud
Watson Explorer
• Explore: Securely connects and explores data, regardless of format
• Analyze: Mines unstructured content to reveal trends, patterns, insights
• Interpret: Delivers cognitive capabilities via Watson Developer Cloud
Single point of access for information and insights
• On-premise enterprise systems
• Public and private cloud
• Public and private Internet sources
Watson Explorer and “the point of impact”
Cloud
Web
File Systems
Collaboration Databases Data
Warehouses
Web Services
Content
Management
Cloud
Unstructured Content Structured Data
Watson Knowledge Studio
• Enables developers and domain experts to collaborate on the creation of
custom annotator components that can be used to identify mentions and
relations in unstructured text
Watson Knowledge Studio
Watson Explorer AlchemyLanguage on WDC
Analytics Exchange
SME DEV
Target Users
Watson Knowledge Studio domain adaptation
ExpensiveProcess of training machines to extract
information from new domain is fragmented
making it expensive
IsolatedIsolated development environments make it
challenging for domain experts & developers to
work together
ComplexAmbiguous nature of natural language makes it
complex for people to program machines
Challenges IBM Watson Knowledge Studio
CollaborativeSMEs work together to infuse domain
knowledge in cognitive applications
IntuitiveUse a guided experience to teach
Watson nuances of natural language
without writing a single line of code
Cost EffectiveCreate and deploy domain knowledge
infused annotators faster than ever
before using an integrated
development environment
Watson Virtual Agent
• Premier cognitive customer engagement platform
• Offers customers a cognitive, conversational self-service engine that
can provide answers and take action through a variety of channels
• Conversation Tooling & Dashboard for managing customer experiences
• SaaS solution with continuous delivery of enhancements
Watson Virtual Agent interfaces
Customer Developer Performance Manager
Engagement Metrics
Dashboard
Reference User Interface
Natural Language InteractionsApp & Dialog Integration
Conversation Tooling
I have questions about my products
and services.I want to create a great
Conversational Experience.
I want to know how Watson is
helping our customers.
Watson Developer Cloud
• Provides developers easy access to cognitive building blocks
15
Speech
• Speech to Text
• Text to Speech
Vision
• Visual Recognition
Data Insights
• AlchemyData News
• Discovery
• Tradeoff Analytics
Language
• AlchemyLanguage
• Conversation
• Document
Conversion
Data
Insights
Language
Vision
Access the site to see the latest
additions and updates
Watson Developer Cloud
• Language Translator
• Natural Language
Classifier
• Personality Insights
• Retrieve and
Rank
• Tone Analyzer
Speech
Watson Developer Cloud services
• Enable cognitive computing features in your application using IBM
Watson’s Language, Vision, Speech, and Data APIs (via IBM Bluemix)
• Each service provides:
•A REST API and reference docs with code samples for each function
•Robust documentation, including an overview and tutorial(s)
•A demo application, including a link to the source in GitHub
• The following Software Development Kits (SDKs) are available:
•Android, iOS, Java, Node.js, Python, Unity
With Watson
• A program designed to support our developer and client community as
they bring leading-edge AI and machine learning technology to market
• Becoming Verified allows you to:
•Use the With Watson brand assets in your solution and related
communications and marketing materials
•List your solution on the IBM Marketplace Cognitive App Gallery
• Getting Started
•Build a solution using Watson APIs or core Watson technologies
•Review the program (link) and submit application (link)
•The With Watson Review Team will reply within 10 business days
•Once confirmed, begin promoting your solution using new assets!