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With the increase in regular access to digital services, remembering multiple login details or completing lengthy registration forms are leading to frustrating customer experiences and anxiety about online privacy and security. Learn how the mobile ecosystem can offer a simple and convenient digital identity solution, providing secure access on any device. See also https://www.slideshare.net/apigee/gsma-mobile-connect-the-convenient-alternative-to-passwords-that-protects-customer-privacy/ - presented as part of same conference session
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Identity in a Digital WorldDavid Andrzejek
Digital Life
Music and Video
Socialize
Shop
Work Efficiently
Talk
Text
Digital Life
Music and Video
Socialize
Shop
Work Efficiently
Talk
Text
Digital Experience is Full of Friction
!!!
Mobile is about instant, on-the-go access, but the experience is far from that.
Mobile logins are hard
Difficult to register/buy services
Single factor auth and typical password hygiene is insecure
SocializeWork
Efficiently
Talk
Text
Revenue
User Acquisition
Conversion Rate T i m e t o C o n v e r s i o n
Acquisition Cost
Monthly Average Users
Daily Average Users
Service Providers’ Life
Music and Video Shop
Digital Providers want
Exposure to real new users
Reduce conversion time and cost
Ease purchasing of services
Hyper competition and painfully long free-to-paid conversion times challenge many Digital Service providers
Developers Need Reach“Large market penetration (the ability to reach users) was the most crucial factor for platform selection: half of the respondents across all platforms thought that market penetration was the top reason for platform selection.” –Vision Mobile Developer Economics
1.37B
244M343M
800M
117M119M 250M
404M145M
Total: 1.04B
300M
Digital Providers also want
Reach a large target market of users
Simple Development effort
Simple business terms
