Identity Management at Yellow Pages Group

Presented By:

IRM Summit 2014

Identity Management at Yellow Pages Group

© Copyright 2014 Yellow Pages Group. All rights reserved.

© Copyright 2014 Yellow Pages Group. All rights reserved. 2

Contents

•About Yellow Pages Group

•The Initial Deployment

•The Bigger Picture


About Yellow Pages Group


Yellow Pages Group is a leading media and marketing solutions company in Canada


7.3 million Unduplicated unique visitors to our network of websites

6.5 million Downloads of our mobile apps

26% Internet users reached in Canada each month


Traffic & Distribution ChannelsTo name a few…


We serve approximately 300,000 local businesses

Through our nationwide sales force of 1,100 media consultants


The InitialDeployment


The Visible Part

Digital Transformation


Digital Transformation

Marketing

Sales

Information Technology

Customer Service

Fulfillment

CulturalTransformation

The “not-so” Visible Part


Next-Generation Intranet

Employee Generated

Content

Learning

Collaboration

Knowledge Sharing

Social Interactions


Details That Matter

• Works on any browser

• Works with any device

• Works from anywhere at anytime

• Anyone can contribute


Key Components

Global Navigation and Announcement Bar

Global Search

Identity and Access Management

Enterprise Social

Platform

Document Storage &Sharing

Self-Service Learning

Portal & Web Content

Management


Project Metrics

• Started in December 2012• Went Live in April 2013• Duration of 16 weeks

• Staffing of 9 FTE’s• Involvement of a « Niche System Integrator »

• 2500 Employees• 4 Major Platforms (2 SaaS, 2 Hosted In-House)

• In the following, we integrated approximately a dozen of other enteprise applications


The Bigger Picture


Identity Relationship Management

• Have a Single IAM Platform for ALL users• Employees• Customers (advertisers)• Consumers• Partners (subcontractors, consultants, …)

• Put it in ALL applications – Properly understand the context

• Key Design Factors• Works from anywhere, anytime, on any device, …• Is the foundation for our Big Data strategy• Non-Stop, highly performant and adaptable


Benefits of the New Approach

• Same IAM technology for all platforms

• Removes unnecessary intermediates /overhead by having the right userperform the task directly

• Skips unnecessary « login and search »steps

• Shifts the design from « Do we need IAM for this application? » to « What are the Use Cases for each user groups? »

• Provides a Universal Key to refer to a User (access, resources , Big Data, …)


Search Results (consumer’s viewpoint)


Search Results (advertiser’s viewpoint)

Navigate to the “Edit Content” Application



Navigate to Performance Analytics Application



Navigate to the Purchase and Upgrade Application


Project Metrics

• Project started in January 2014

• It will go live in June 2014

• 250,000 Customers

• Initial on-boarding of 32,000 Customers

• Next Phase (end of 2014) will address consumers (4-5 millions)


Key Takeaways

• IAM can be an “Enabler” to the Business Strategy

• Don’t Fight the “New IT Models” – Embrace Them

• Plan Use Cases Thoroughly – Involve Marketing


Thank You!

Software

Identity Management at Yellow Pages Group