A Little About UsBorn in 2011, offices in Stockholm, San Francisco

38 total apps, over 150 million downloads, 160 countries

16 million+ monthly active users

Leaders in several markets globally

Includes sister company Sago Mini, both owned by Spinmaster

We believe in open-ended, imaginative digital

play.

We are committed to diversity. No kid should

ever feel excluded.

We design every detail from the kid perspective.

Toca Kitchen 2

Play with your food! Cook whatever, however you want.

Come up with your own recipes for your special guests.

Play Pattern: Discovery, Creativity

Ages: 3+

It Works

Brands(top charts - kids paid)

Source: App Annie - Consolidated positioning for 2015 in iOS kids category. Market includes: Australia, Brazil, Canada, China, Japan, Sweden, U.K. and U.S.

Apps - iOS(top charts - kids paid)

Jan. 1, 2015 Jan. 1, 2016 Christmas Day 2016Jan. 1, 2017

Source: App Annie - Top Charts Kids, iOS Paid Category U.S. - App Store

Apps - Google Play(top charts - kids)

Source: App Annie - Top Charts Kids, Family Category U.S.

Beyond the App Stores

Vision:A beacon in the world for kids

Toca Boca will become a category independent brand that signals to kids and families that something was made for them.The Toca prefix will become synonymous with the kids perspective globally.

Partnership Principles

Long term value creation

Innovation and creativity- new business models

Think global, act local

Research and data driven approach to find new trends and opportunities

Strive to be early adopters

Distribution Eco-System

CORE PRODUCT

MAJOR PLATFORMS BTC (iOS, GP,AMAZON)

NEW BUSINESS MODELS (SUBSCRIPTION FOR APPS)

MAJOR BTB CHANNELS

NEW TECHNOLOGIES(AI, AR, VR)

NEW MARKETS

EMERGING CHANNELS (RESTAURANTS, AIRLINES, HOTELS)

KIDS SPECIFIC PARTNERS(OEMS)

Distribution Contribution

74%

26%

Distribution Other Revenue

Partnership Examples

17

Bundle Examples

Multi Developer Bundle Success

7x normal sales

New Channels : Ziosk

Partnered with Table top restaurant tablet provider in 2016

Exposed to 50M customers at over 2000 restaurant locations

Highest engagement amongst all content providers

Average play session was 7-8 Minutes

Content Network Partners

APPS CLUBE- LATIIN AMERICA VERIZON KIDS

SAMSUNG KIDS

Content Network Partners

AMAZON KINDLE FREETIME

Immersive Integration

SAMSUNG KIDS

Partner Events

Examples of some partner events conducted in various locations in the US

Partner Events

Examples of some partner events conducted in various locations in the US