Intuition Factors

Alex Shirazi Mobile Central Europe

February 5, 2015

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the rise of usability

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Everyone wants usable software Everyone wants good design

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Design is becoming an essential element for creating a successful company

Yves Behar Founder Chief Designer fuseproject, CCO Jawbone, creative co-founder OUYA, August co-founder

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Intuition Factors

What is Intuition?

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using or based on what one feels to be true even without conscious reasoning; instinctive

the ability to understand something immediately, without the need for conscious reasoning.

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especially true for mobileespecially true for mobile

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User interface design is a combination of data collected from user testing and research and intuition.

So, one part data and one part intuition

What is Data?

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Data is quantitative/statistics A/B Testing User Research Results Heat Maps Bugs/Software Issues

A/B#

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So, one part data and one part intuition

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personal instinct

experience driven

learned usability

perceived usability

Intuition Factors

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personal instinct

What seems right to me as a designer?

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personal instinct

40% Increase

Source: http://www.slideshare.net/Divante/wud-na-pradze3

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experience driven

What has been successful in the past?

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learned usability

What has become a standard within the software user base?

Facebook (iOS)

GoDaddy (iOS)

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learned usability

Google Hangouts (Android)

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perceived usability

What do I think the user will do in this scenario?

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personal instinct

experience driven

learned usability

perceived usability

Intuition Factors

Confirm with Data

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Data is quantitative/statistics A/B Testing User Research Results Heat Maps Bugs/Software Issues

A/B#

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