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For the complete report, get in touch with us at: [email protected] Abstract : Netscribes’ latest market research report titled Mobile Application Market in India 2014 illuminates the dynamics in the domestic broadband market. India houses a huge population and a significant portion of that population use internet for entertainment and productivity. Entertainment usage largely consists of social networking, web media access such as music and videos, online games, downloading via file sharing sites, and peer-to-peer (P2P) and communication. On the other hand productivity usage includes data mining, cloud computing services, Voice-over-IP (VoIP), video conferencing, enterprise mobility to name few. With modern mobile platforms mobile applications are catering to the various needs in both entertainment and productivity segments. Mobile applications are rapidly gaining popularity due to abundant availability of mobile devices and newer device adoption such as Tablet PC. Mobile apps are mostly light-weight and economically viable solution for not only entertainment purpose but also for business and other productivity use. With more and more publishers including the mainstream software companies entering the market and projection of mobile device adoption to grow by manifold, mobile app market is expected to witness significant growth in India. Table of Contents : Slide 1: Executive Summary Macroeconomic Indicators Slide 2: GDP at Factor Cost: Quarterly (2010-11 – 2013-14), Inflation Rate: Monthly (Jul 2013 – Dec 2013) Slide 3: Gross Fiscal Deficit: Monthly (Feb 2013 – Jul 2013), Exchange Rate: Half Yearly (Oct 2013 – Mar 2014) Slide 4: Lending Rate: Annual (2008-09 – 2011-12), Trade Balance: Annual (2010-11 – 2013-14), FDI: Annual (2009-10 – 2012-13) Introduction Slide 5-8: Mobile Application – Overview, Advantages of Mobile Applications, Essential Features of Mobile Applications, Mobile Application Ad Market Overview Slide 9-14: Market Overview – Global, Market Overview – India, Mobile Applications Value Chain Drivers & Challenges Slide 15: Drivers and Challenges – Summary Slide 16-21: Drivers Slide 22-23: Challenges Competitive Landscape Slide 24: Porter’s Five Forces Analysis Slide 25-28: Competitive Benchmarking Slide 29-36: Major Public Players Slide 37-61: Major Private Players Key Trends Slide 62-63: Recent Trends – Mobile Applications Market Opportunities Slide 64-68: Opportunities in the Mobile Applications Market | 4 www.netscribes.com © 2013, Netscribes. Inc. All Rights Reserved Privileged & Confidential Syndicated Market Research Reports Strategic Recommendations Slide 69-71: Recommendations Appendix Slide 72: Key Ratios Description Slide 73: Sources of Information
Citation preview
Mobile Application Market – India
October 2014
2 MOBILE APPLICATION MARKET IN INDIA 2014.PPT
Executive Summary
Drivers:
Market Overview
Drivers & Challenges
Competitive Landscape
Mobile app market size in terms of revenue in India is expected to nearly double in 20-- to reach INR x1 bn
Higher adoption of internet along with smartphone and tablet adoption is enhancing consumers’ exposure to mobile apps significantly
Country1 and country2 are in the leading position in both fixed and wireless broadband adoption globally
Challenges:
Key Players
Infosys Ltd. Wipro Ltd. Contus Support Interactive Pvt. Ltd.
OpenXcell Technolabs Pvt. Ltd. Capgemini India Pvt. Ltd. Sourcebits Technologies Pvt. Ltd.
Lack of Awareness
Lack of Regional Language Support
Affordability of Next Generation Mobile Networks
Low Smartphone & Tablet Penetration in Rural Areas
Soaring Adoption of Mobile Devices and Reduction in their Prices
Increase in Disposable Income and Economic Advancement
Colossal Wireless Subscriber Base
Increasing Demand for Rich Web Contents and Social Networking
Availability of Technology & Manpower Supply
3 MOBILE APPLICATION MARKET IN INDIA 2014.PPT
•Macro Economic Indicators
•Introduction
•Market Overview
•Drivers and Challenges
•Competitive Landscape
•Key Trends
•Market Opportunities
•Strategic Recommendations
•Appendix
4
Economic Indicators (-/-)
11
12
13
14
15
d1 c1
b1
a1
INR tn
Q4
c4
b4
a4
Q3
c3
b3
Q1
a2 b2
a3
Q2
d2 c2
2013-14 2012-13 2011-12 2010-11
GDP at Factor Cost: Quarterly
Inflation Rate: Monthly
0.0
0.5
1.0
1.5
2.0
%
Aug 2013 - Sep 2013
r
Jul 2013 - Aug 2013
q
Jun 2013 - Jul 2013
p
Oct 2013 - Nov 2013
t
Sep 2013 - Oct 2013
s
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
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• Mobile applications or apps are the lighter version of computer applications meant for mobile devices such as cellular phones, Tablet PC and portable media players
• Mobile apps cater to the various utility, productivity and entertainment needs of the mobile users
• Mobile applications has become an important aspect for consumers as a selection criteria for buying mobile devices
• With the variety of mobile applications available for free and nominal price, mobile app market stands a significant chance of adoption across varied consumer segments
• Mobile apps are not only catering to general consumers but also business and institutional users are adopting mobile applications
Introduction
Mobile Application – Overview
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
Mobile Devices
Mobile Phone Tablet PC Portable Media Player
Mobile or cellular phones account for both featurephones and smartphones capable of multimedia contents
Tablet PCs are portable touch screen devices which is often used as an alternative to Netbooks and laptops
Mobile devices which are primarily meant for mobile entertainment such as audio, video & web
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Element1 and element2 along with element3 is positively affecting mobile app market in India
• Mobile app market size in terms of revenue in India is expected to nearly double in 20-- to reach INR x1 bn
• Service1 is expected to reach the market size of around INR x2 bn in 20--
Increasing service2 adoption is positively inducing app adoption and will lead to wider consumption of the same in the coming years
• Higher adoption of service3 along with product1 and product2 adoption is enhancing consumers’ exposure to mobile apps significantly
Government of India intends to achieve broadband subscriber base of x3 mn by 20--, where element4 is expected to be the primary driver
For the first time in India, mobile Internet usage exceeded PC Internet usage in month1 20--
In Q- 20--, proudct3 shipments in India totaled around x4 mn with growth of around x5% from Q- 20--
Product4 market in India was approximately x6 mn units in volume sales in 20-- - --
Market Overview – India (1/2)
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Mobile App Revenue – Market Size and Growth
+y%
20--
mn a6
20--
a5
20--
a4
20--
a3
20--
a2
20--
a1
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Drivers & Challenges – Summary
Drivers
Soaring Adoption of Mobile Devices and Reduction in their Prices
Increase in Disposable Income and Economic Advancement
Colossal Wireless Subscriber Base
Increasing Demand for Rich Web Contents and Social Networking
Availability of Technology & Manpower Supply
Challenges
Lack of Awareness
Lack of Regional Language Support
Affordability of Next Generation Mobile Networks
Low Smartphone & Tablet Penetration in Rural Areas
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
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SAMPLE Porter’s Five Forces Analysis
Bargaining Power of Buyers • Text text text text text text text
text text text text text text text text text text text text text text text text text text
Impact High
Threat of New Entrants • Text text text text text text text
text text text text text text text text text text text text text text text text text text
Impact Medium
Bargaining Power of Suppliers • Text text text text text text text
text text text text text text text text text text text text text text text text text text
Impact Medium
Threat of Substitutes • Text text text text text text text
text text text text text text text text text text text text text text text text text text
Impact Low
Competitive Rivalry • Text text text text text text text text
text text text text text text text text text text text text text text text text text text text text text text text text text
Impact Medium
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SAMPLE Key Ratios of Top 4 Companies – Operational Basis (FY 2013) (1/3)
Competitive Benchmarking (-/-)
0
%
company4
d2
d1
company3
c2
c1
company2
b2
b1
company1
a2
a1
Net Margin Operating Margin
• Company1 recorded operating margin of -%, higher than that of company2, company3 and company4 which recorded operating margin of -%, - and -% respectively
• Thermax however recorded the highest net margin of -% higher than that of Ion Exchange, SPML and Va Tech Wabag which recorded net margins of -%, -% and -% respectively
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
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SAMPLE Public: Domestic Company – Company 1 (1/4)
Key People
Products and Services
Company Information Offices and Centres – India
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Ticker Symbol
Stock Exchange
Category Products/Services
Sectors (EPC)
Name Designation
Head Office
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SAMPLE Financial Snapshot Key Ratios
Financial Summary
• The company incurred a net loss of INR - bn in FY 2013, as compared to net profit of INR - bn in FY 2012
• The company reported total income of INR - bn in FY 2013, registering a decrease of -% over FY 2012
• The company earned an operating margin of -% in FY 2013, a decrease of - percentage points over FY 2012
• The company reported debt to equity ratio of - in FY 2013, an increase of -% over FY 2012
Key Financial Performance Indicators
Indicators Value (17/01/2014) Market Capitalization (INR mn)
Total Enterprise Value (INR mn)
EPS (INR)
PE Ratio (Absolute)
Particulars y-o-y change
(2013-12) 2013 2012 2011 2010
Profitability Ratios Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios Operating costs (% of Sales)
Administration costs (% of Sales)
Interest costs (% of Sales)
Liquidity Ratios Current Ratio
Cash Ratio
Leverage Ratios Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
Improved Decline
Net Profit/Loss Total Income
0
2010
s1
t1
INR bn INR bn
2013
t4
s4
2012
s3
t3
2011
s2
t2
Public: Domestic Company – Company 1 (2/4)
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SAMPLE Key Business Segments Key Geographic Segments
Business Highlights
Description News
Overview
• Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
• Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
Extensive Product Portfolio
• Text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
0%
g1
2013
Construction and Engineering
0%
2013
f4
e4
2012
f3
e3
2011
f2
e2
2010
f1
e1
Overseas India
Public: Domestic Company – Company 1 (3/4)
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SAMPLE Public: Domestic Company – Company 1 (4/4)
T O
W S
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SAMPLE Private: Domestic Company – Company 2 (1/5)
Key People
Products and Services
Company Information Offices and Centres – India
Category Products/Services
Products
Name Designation
Ahmedabad
Corporate Address
Tel No.
Fax No.
Website
Year of Incorporation
Head Office
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SAMPLE Shareholders of the Company as on 28.09.2012 Ownership Structure
Name No. of Shares held
X
X
Total
30%
70%
Corporate Bodies Foreign holdings
Private: Domestic Company – Company 2 (2/5)
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SAMPLE Financial Snapshot Key Ratios
Improved Decline
Financial Summary
• The company earned a net profit of INR - mn in FY 2013, as
compared to net loss of INR - mn in FY 2012
• The company reported total income of INR - mn in FY 2013,
registering an increase of -% over FY 2012
• The company earned an operating margin of -% in FY 2013, an
increase of - percentage points over FY 2012
• The company reported debt to equity ratio of - in FY 2013, a
decrease of -% over FY 2012
Net Profit/Loss Total Income
0 v3
u3
2011 2013
v4
u4
2012
INR mn INR mn
v2
2010
u1
v1
u2
Private: Domestic Company – Company 2 (3/5)
Particulars y-o-y change
(2013-12) 2013 2012 2011 2010
Profitability Ratios Operating Margin
Net Margin
Profit Before Tax Margin
Return on Equity
Return on Capital Employed
Return on Working Capital
Return on Assets
Return on Fixed Assets
Cost Ratios Operating costs (% of Sales)
Administration costs (% of Sales)
Interest costs (% of Sales)
Liquidity Ratios Current Ratio
Cash Ratio
Leverage Ratios Debt to Equity Ratio
Debt to Capital Ratio
Interest Coverage Ratio
Efficiency Ratios Fixed Asset Turnover
Asset Turnover
Current Asset Turnover
Working Capital Turnover
Capital Employed Turnover
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SAMPLE Business Highlights
Description News
Overview
• Text text text text text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text
• Text text text text text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text
Extensive Product Portfolio
• Text text text text text text text text text text text text text text text text text text text text text text text
text text text text text text text text text text text text text text
Private: Domestic Company – Company 2 (4/5)
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SAMPLE Private: Domestic Company – Company 2 – SWOT Analysis (5/5)
T O
W S
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
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Recent Trends – Mobile Applications (-/-)
• text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
• text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
Trend1
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• text text text text text text text text text text text text text text text text
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• Text text text text text text text text text text text text text text text text text text text text text text text text text text text text
Trend2
• text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
• text text text text text text text text text text text text text text text text
• text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
• Text text text text text text text text text text text text text text text text text text text text text
Trend3
20
Broadband Internet Opportunity – Addressable User Base
MOBILE APPLICATION MARKET IN INDIA 2014.PPT
Growing number of internet-enabled mobile and consumer devices are creating significant opportunity for broadband
Market Opportunities (-/-)
• text text text text text text text text text text text text text text text text text text text text text text text text text text text text text text
• text text text text text text text text text text text text text text text text text text text text text text text text text
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• text text text text text text text text text text text text text text text text text text text text text text text text text
20--e 20--e 20--e 20--e
+X1%
20--e
INR mn
20--e
21
Strategic Recommendations (-/-)
•Companies need to focus on specific1 and specific2 early to leverage on specific3
Recommendation1 Recommendation2
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Appendix
Ratio Calculations
Operating Margin (Operating Income/Revenues)*100
Net Margin (Net Profit / Revenues) *100
Profit Before Tax Margin (Income Before Tax / Revenues *100
Return on Equity (ROE) (Net Income / Shareholders Equity)*100
Return on Capital (ROCE) EBIT / (Total Assets – Current Liabilities)*100
Return on Working Capital (EBIT / Working Capital) *100
Return on Assets (EBIT / Total Assets)*100
Return on Fixed Assets (EBIT / Fixed Assets) *100
Operating Costs (% of Sales) (Operating Expenses / Sales) *100
Administration Costs (% of Sales)
(Administrative Expenses / Sales) *100
Interest Costs (% of Sales) (Interest Expenses / Sales) *100
Ratio Calculations
Current Ratio Current Assets / Current Liabilities
Cash Ratio {(Cash & Bank Balance + Marketable Securities) / Current Liabilities)}
Debt to Equity Total Liabilities / Shareholders Equity
Debt to Capital Ratio {Total Debt / (Shareholders Equity + Total Debt)}
Interest Coverage Ratio EBIT / Interest Expense
Fixed Asset Turnover Sales / Fixed Assets
Asset Turnover Sales / Total Assets
Current Asset Turnover Sales / Current Assets
Working Capital Turnover Sales / Working Capital
Capital Employed Turnover Sales / (Shareholders Equity + Total Debt)
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Sources of Information
Open Sources
Premium Databases
Company Websites Annual Reports of Companies
Telecommunication & Technology Magazines Magazines and Journals
Regulatory Websites Leading Newspapers
Electronic Media Print Media
SECONDARY RESEARCH
PRIMARY RESEARCH
Interviews
Leading Industry Experts
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Thank you for the attention Mobile Application Market – India 2014 report is a part of Netscribes’ Technology Series. For more detailed information or customized research requirements please contact:
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MOBILE APPLICATION MARKET IN INDIA 2014.PPT
