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How to think through building an
ultimate user experience.
By: Manu Rekhi
Director, Inventus Capital
Pick a problem
How users think
5 steps to building an experience
Atomic Use Case
Understanding Consumers
Multi Disciplinary
User Life Cycle
Before they buy
Referral
Repeat
purchases
First purchase
User Thought Cycle
I hate change
“You should
check this out!”
What is this?
What was the name
of that app again?
Business Life Cycle
Conversion
Retention
Advertising
Virality
Leave your Computer
Talk to them
1. LISTEN & LEARN
Encourage user feedback and implement features and
solutions that increase engagement.
Feedback: I find a fare on my
mobile device, but it disappears
when I try to book it later on.
Hipmunk solves it beautifully and offers it
at the right time of the user flow.
Prices and discounts are the strongest and most
engaging features
Reviews are also a strong value in decision making
Prices
Reviews
DiscountsDiscoveryLo
ca
tio
n A
wa
reTimes
Feedback
Non-stop
Interaction
2. EXPERIMENT
Test assumptions every day
Organize around small nimble teams
Be results oriented
Define success metrics
3. DELIVER
Focus on Quality
Research shows that users are more
likely to invite friends to apps with high
production values.
4. TRACKData Driven
We are in the Age of Big Data
Data is plentiful
Asking the right question is hard
5. ADAPT
Lather, Rinse and Repeat
…refers to flow or flow of
products/feature that predictably “gets”
your target user.
Atomic Use Case
Atomic Use Case Loop
Activated
See
Retained
Referring
… and remember. None of this matters if your
app sucks.
