ONLINE ADVICE TOOLAdvisor Software, Inc.

July 2014

The situation

• Ascent of “robo-advisors”• Wealthfront: $1B AuM in

2.5 years• Accepts small accounts• Appeals to ‘next

generation’ investors “Trust me, I’m an algorithm”

Problem: a client is left to fend for herself

Opportunity for traditional advisors

• Marry technology with human advisor

• Don’t sell the farm for new clients• Add value for current

clients

• Big picture change:• Accept smaller accounts• Find new clients

Today’s competitive landscapeBay Area focus (tech workers) Marketing/User AcquisitionAuM: $1B+

Strong user education National focusAuM: $500M+

Access to advisor - at a costStrong education content AuM: $600M+

ASI’s solution: the advice equation

OAT = your brand + your skill + our technology

• Reach new clients• Prepare for the next

generation• Strengthen your existing

relationships• Gather additional assets• Give better advice

• Lead Generation• Tools for Gen Y• Track client goals• Custom portfolios• Asset Allocation• Enhances your value

In action: Branded login page

Step 2: Collect basic client info

Step 3: Establish a goal

Step 4: assess risk & asset allocation

Step 5: proposed portfolio analytics

Step 6: open an account

Step 7: client returns to your site

Step 7B: client tracks goals upon return

ASI’s online advice value propositions

1. Capture information for new or current clients with intuitive online presence

2. Service current clients with helpful tools (e.g. goal-tracking, account alerts) that may enhance your value

3. Compete with “robos” by intermediating a human advisor when questions arise

4. Stay relevant and top-of-mind for America’s next generation of retail investors

Thank you for your time!

• If you have any questions about our Online Advice Tool, please contact Chris Draper at 925-444-1310 or email cdraper@advisorsoftware.com