OpenText Presents: Mastering the Digital Economy through Big Data and Customer, featuring IDC

OpenText Confidential. ©2016 All Rights Reserved. 2

Agenda Introduction

What’s Driving The Digital Economy?

Helena Schwenk, IDC Data at the Heart of Digital Transformation Market Trends & Business Priorities Evolving your Big Data Maturity

Mark Gamble, OpenText Big Data in the Digital Economy Voice of the Customer

Q&A


Half a century ago, the life expectancy of a firm in the Fortune 500 was around 75 years. Now it’s less

than 15 years and declining even further.

- Steve Denning, (writing for Forbes in 2011)


Companies that are adapting to a digital world are 26% more profitable than their industry peers.

MIT Sloan Research, 2012


Mastering the Digital Economy

EXPLODING DATA VOLUME GROWTHGrowth outstripping current solutions

CUSTOMER CENTRICITY

Understanding customers is the foundation for future success

24 x 7 CUSTOMER EXPECTATION

Digital natives don’t have an “off “button

ACCELERATION OF REGULATORY & STATUTORY CHANGECurrent tools not meeting demand

NEW ENTRANTSNew customer demands creating new

opportunities

PRESSURE FOR

CHANGE


EIM

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Provides powerful analytics, reporting, and data visualization technology that organizations need to build high-scale, data-driven applications that help drive better insights for better decisions.

Analytics Suite


Mastering the Digital Economy through Big Data and Customer Insight

Helena SchwenkResearch Manager, Big Data & Analytics

9

o Data at the Heart of Digital Transformation

o Market Trends & Business Priorities

o Evolving your Big Data Maturity

© IDC Visit us at IDC.com and follow us on Twitter: @IDC

10

‘Up to half the world's banks may lose out and disappear due to failure to keep pace with digital disruption’

‘The huge stores of information about customers is a crucial competitive edge, and if banking can convert that information into knowledge, they can use it to offer customers goods and services that better meet their needs’BBVA chairman and CEO Francisco Gonzalez

11

89%

11%YesNo

Source: IDC European DX FutureScape 2016; IDC European DX Survey 2016; n=308

Is digital transformation a key part of the corporate strategy of your organization?

Information stands at the heart of Digital Transformation

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Create new business and

customer experiences

and behaviors

Improve organizational performance

Create greater customer

accessibility

Improve operational efficiencies

In this Digital Economy…

13

The 3rd Platform Enables Digital Transformation

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Chief Marketing Technologist

Chief Digital Strategist

Digital Transformation Executive

Chief Data ScientistChief Digital Officer

Chief Revenue Officer

Chief Customer Success

Chief of Digital Commerce

Chief Digital Media Officer

Data Science Officer

A New Paradigm that Brings New Roles

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© IDC Visit us at IDC.com and follow us on Twitter: @IDC 16

An Explosion of Data Making New Things Possible

Source: IDC

Journey to the Cloud Gathers Pace

17

Cloud Platfor

m

Speed to

Market

Flexibility

Economic Model

Costs

Mobile Access

2013 2016

11%

25%

Proportion of Companies Using or Test-ing a Big Data Cloud Solution

Source: IDC West European Software User Surveys, 2013, 2016

Through 2020, spending on cloud-based Big Data & Analytics technology will grow 4.5x faster than spending for on-premises

solutions.


Rising Interest in Intelligent Technologies

“The Traffic’s bad, would you like me to bring

your taxi forward 10 minutes?”

The cognitive travel platform

By 2020, 50% of all business analytics

software will include prescriptive analytics

built on cognitive computing functionality


The New Industrial Revolution: from Products to Services

By 2018, European Enterprises with Digital Transformation

Strategies Will Expand External Data Sources by at Least 3- to 5-

Fold and Data Delivery to the Market by 80-Fold or More

Source: IDC


Most Popular Big Data Focus Areas

What is/are the goals for your current and planned big data activity/activities?

N = 908 Source: IDC 2016

For IT it’s about efficiency gains

Business attention is focused on intelligence layer

30% have plans to use cognitive technology within 2 years

Reduce IT system costs

Improve business process operations

Risk reduction

Improve IT systems operation

Improve customer engagement

30% 35% 40% 45%

35%

36%

39%

40%

41%


Only 24% of UK organizations completely agree that their data is high quality enough to

support decision-making

Source: IDC Custom Research Oct 2014-May 2015

But…

22





Ad Hoc

ExperimentalSiloed proof-of-concept or pilot projects, undefined processes, lack of resources, and individual effort

Managed

MeasuredProject, process and program performance measurement influences investment decisions. Standards start to emerge

Opportunistic

AcceptedDefined requirements, Unbudgeted funding, Project management & resource allocation inefficient

Repeatable

IntentionalRecurring projects, budgeted and funded program management, and documented strategy and processes with stakeholder buy-in

Optimized

OperationalizedBig Data approaches become operationalized across with a focus on process improvement and value realization

.

Source: IDC Custom Research, 2014 23

0%1%

63%

34%

2%

Evolving Big Data Maturity

Note each dot represents one of the 531 organizations interviewed and there is some level of overlap)

Low

Low

High

High

Big Data Innovators

Source: IDC Europe Big Data Custom Research

Identifying the Big Data Innovators

24 24

25

Key Traits of Big Data/Analytics Innovators

1. Big Data/Analytics Innovators Relate Analytics to Business Goals

2. Big Data/Analytics Innovators are Results Focused

3. Big Data Innovators Have Continued Executive Buy-In


26

Big Data Innovators Advanced Analytics

Advanced Analytics adoption is accelerating

Source: IDC Europe Big Data Custom Research, n=531

27

Big Data Innovators New Data Management Technologies

Data Management Architectures are

fundamentally changing

Source: IDC Europe Big Data Custom Research, n=531

28

Big Data InnovatorsInformation Strategy

Managing information effectively is a

foundational element for DX initiatives


Effective culture &

governance breeds success

Be prepared

Essential Guidance

Cooperation & coordination is

key



Inventing effective organizations for the digital economy is the grand challenge for our time, and

the companies that are already adapting are leading the way.

Lindsey Anderson and Irving Wladawsky-Berger, Harvard Business Review 2016


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