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©2015 Software AG. All rights reserved. 1 | ©2015 Software AG. All rights reserved. 1 | Patrick Shields Chief Technology Officer (CTO): Africa Software AG Innovation Day 2015 23 July 2015 | Johannesburg, South Africa

Patrick Shields Let's Go Digital

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Page 1: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 1 | ©2015 Software AG. All rights reserved. 1 |

Patrick Shields

Chief Technology Officer (CTO): Africa

Software AG Innovation Day 2015 23 July 2015 | Johannesburg, South Africa

Page 2: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 2 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

Agenda

2 What’s the

Big Deal

with

Digitization?

3 Digital

Business

Platform:

What’s That?

4 Does

Digitization

Really

Work?

5 What will

you see

Today?

Let’s Get Digital…

1 We’ve Been

Busy

Innovating!

Page 3: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 3 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

We have a 40 year heritage of customer success

CUSTOMER BASE

70% More than

2.5M+ Users

5,000+ Employees Worldwide

€1B+ In Revenue

2M+ Developers

of the Global 1000

45 Years of Innovation – So What’s Next?

Page 4: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 4 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

2015

Page 5: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 5 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

FIVE FACTS

What will Happen if you do?

What are the

You can not afford to

IGNORE

Page 6: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 6 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

Change 1 Digitization is effecting radical changes in all

organizations, and conventional applications

cannot keep pace

Page 7: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 7 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

Applications 2 A new generation of business applications is

needed, exhibiting speed, agility, scalability and

responsiveness

Page 8: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 8 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

Customers 3 Customers have more influence than ever

Before — businesses are expected to know their

exact digital “shoe size”

Page 9: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 9 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

Build or Buy ? 4 The answer to the old question "to buy or

build?" is now: buy AND build

Page 10: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 10 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

Future Tech: Now! 5 The technology for managing digital change

and building adaptive applications is the Digital

Business Platform

Page 11: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 11 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

Agenda

3 Digital

Business

Platform:

What’s That?

4 Does

Digitization

Really

Work?

5 What will

you see

Today?

Let’s Get Digital…

1 We’ve Been

Busy

Innovating!

2 What’s the

Big Deal

with

Digitization?

Page 12: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 12 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

What Causes Extinction?

64 KB 360 KB 1.44 MB

1971 1989 1999 2014

128 GB 32 MB

18 years 15 years

Evolution ?

Page 13: Patrick Shields   Let's Go Digital

Failure to Adapt

What Causes Extinction?

Make Every

Moment a Kodak

Moment… Really?

Page 14: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 15 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

What Causes Extinction?

Page 15: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 16 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

Traditional ERP systems

Factories Warehouses Production-systems

Products

Customer Products

Markets

Supplier Logistic Products Customer

Integration (Systems of Record)

The Answer: Adapt and Innovate

Responsiveness (Connected)

Differentiation & Innovation

Change (Transform)

Page 16: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 17 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

Digital Enterprises have a 10 to 100x Stronger Growth compared to Traditional Businesses

8% 15% 26%

60%

92%

-8% -5% -2% -2%

5% 9%

-10

40

90

140

CAGR of Revenue* in %

Page 17: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 18 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

Agenda

4 Does

Digitization

Really

Work?

5 What will

you see

Today?

Let’s Get Digital…

1 We’ve Been

Busy

Innovating!

2 What’s the

Big Deal

with

Digitization?

3 Digital

Business

Platform:

What’s That?

Page 18: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 19 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

Understanding the Digital Business Platform

Google your

Business Design

Make GRC

Disappear

Release Enterprise

Architecture from

the Vacuum

Be “Free” to

Design

Make Decisions that Bring the Future back to now

Changing Requirements are now your Friends

Make all your systems “Behave as One”

It Doesn’t have to be “Too Much”, or “Too Slow”

We’ll take

care of the

software

Infrastructure

Use your OPEX

instead

Page 19: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 20 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

Agenda

5 What will

you see

Today?

Let’s Get Digital…

1 We’ve Been

Busy

Innovating!

2 What’s the

Big Deal

with

Digitization?

3 Digital

Business

Platform:

What’s That?

4 Does

Digitization

Really

Work?

Page 20: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 21 |

Mobile Retailer Portal

R E S U L T:

O P P O R T U N I T Y :

• Innovate the company’s order process

through:

– Self-service-ordering with real-time

information and improved process visibility

R E S U L T S :

• Increased retailer satisfaction by providing an

additional ordering channel

• Improved efficiency and profit margin

• Reduced response time for retailer service

requests

2x DOUBLING EFFICIENCY AND PROFIT MARGINS

SATISFACTION INDEX SIGNIFICANTLY INCREASED

Through Software AG‘s Mobile Suite

Page 21: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 22 |

Transforming Automotive Through Process Modernization

R E S U L T:

35% REDUCTION

MOREACCURATE

O P P O R T U N I T Y :

• Increase accuracy of inventory data

R E S U L T S :

• Overall vehicle inventory reduction of

almost 35% within 3 years

• More accurate vehicle pipeline forecasting

• Ability to quickly form new commercial

partnerships

VEHICLE

PIPELINE

FORECASTING

OF VEHICLE INVENTORY WITHIN 3 YEARS

Page 22: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 23 |

Transforming Manufacturing Through Process Monitoring and Integration

O P P O R T U N I T Y :

• Consumer-centric order-to-ship process • Provide end-to-end supply chain visibility to

retail through defined process monitoring points, KPIs, alerts and pre-configured dashboards

• Integrate Electrolux’s heterogeneous systems and partners

R E S U L T S :

• New business model supported in days, enabling Electrolux to win a new major retail customer

• Real-time insight into processes, orders and inventory

• Early indicator of potential problems • Enables “management by exception” • Reduced cycle times — products delivered

faster, fewer reschedules

Consumer Retail Distribution Manufacturer

Bulk order

New Retail

Customer Consumer order

Consumer order delivery

Full Supply Chain Visibility

Installation

Supply

Chain

S I N C E P A R T N E R I N G W I T H S O F T W A R E A G :

Page 23: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 24 |

10x INCREASE IN OFFER UPTAKE

$15 million

in revenue in year one

INCREASE

O P P O R T U N I T Y :

• Customer retention through real-time

targeted marketing campaigns

• Increase customer loyalty by proactively

offering the right service at the right time

R E S U L T S :

• 10 times higher response rate to marketing

campaigns

• Marketing campaign cycle time cut from

days to minutes

• Increased customer satisfaction and

retention rates

• Leapfrogging competition through digital innovation

Transforming Telecommunications Through Intelligent Business Operations

S I N C E P A R T N E R I N G W I T H S O F T W A R E A G :

Page 24: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 25 |

Transforming Oil & Gas

40,000

O P P O R T U N I T Y :

• Simplification of the management system

to enable improved safety results

R E S U L T S :

• Corporate management system based on

ARIS technology

• 40,000 employees & contractors now

prepared for safe & efficient operations

employees & contractors

now emergency-prepared

Through Collaborative Process Analysis

S I N C E P A R T N E R I N G W I T H S O F T W A R E A G :

Page 25: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 26 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

Agenda Let’s Get Digital…

1 We’ve Been

Busy

Innovating!

2 What’s the

Big Deal

with

Digitization?

3 Digital

Business

Platform:

What’s That?

4 Does

Digitization

Really

Work?

5 What will

you see in

Today’s

Event?

Page 26: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 27 | Innovation Day 2015 | 23 July | Johannesburg, South Africa

Today, we will help you understand that

“Big Change means Big Opportunity”

The enterprise as we know it is experiencing a seismic shift on a scale and at a

speed never before witnessed.

This demands a change in corporate mindset, a change in the way everything is

managed and controlled

Only if we adapt will we master the next major challenge: the fourth industrial

revolution, which is already moving full steam ahead and leaving the first

victims in its wake.

Remember, “IT is now the Business”

Don’t get left behind. Ride the wave of change. Let us show you how…

Page 27: Patrick Shields   Let's Go Digital

©2015 Software AG. All rights reserved. 28 | Innovation Day 2015 | 23 July | Johannesburg, South Africa