More Money, Less WorkDiscover, Protect & Monetize the Hidden Value in Your

Business

@RachRodgersEsq#ICON14

“We all owe a fiduciary duty to the

stakeholders of our companies to manage

and harvest our intangible assets.”

- Andrew Sherman#ICON14 @RachRodgersEsq

25 Years Ago Today

#ICON14 @RachRodgersEsq

15%#ICON14 @RachRodgersEsq

95%#ICON14 @RachRodgersEsq

You

Your intellectual property

#ICON14 @RachRodgersEsq

More Money#ICON14 @RachRodgersEsq

More Time@RachRodgersEsq#ICON14

More Influence#ICON14 @RachRodgersEsq

$5 Trillion

#ICON14 @RachRodgersEsq

What is intellectual property?

@RachRodgersEsq#ICON14

“creations of the mind—inventions, literary and artistic works, symbols,

names and designs, used in commerce.”

#ICON14 @RachRodgersEsq

Trade Secrets

@RachRodgersEsq#ICON14

#ICON14 @RachRodgersEsq

©Copyright

@RachRodgersEsq#ICON14

94%of SMBs use content

marketing

#ICON14 @RachRodgersEsq

®Trademarks

#ICON14 @RachRodgersEsq

#ICON14 @RachRodgersEsq

#ICON14 @RachRodgersEsq

@RachRodgersEsq#ICON14

#ICON14 @RachRodgersEsq

@RachRodgersEsq#ICON14

Patents

#ICON14 @RachRodgersEsq

@RachRodgersEsq#ICON14

@RachRodgersEsq#ICON14

Andra Brosh, PhD

The Ever-After Shock™ Theory

#ICON14 @RachRodgersEsq

Mike GearyThe Truth About Six Pack

Abs

@RachRodgersEsq#ICON14

of your customers are asking

you the same thing over and

over again

90%

#ICON14 @RachRodgersEsq

Mike Geary’s $300 InvestmentYear 1

Year 2

Year 3

Year 4

Year 5

less than $50k

$50,000

$500,000

$3,600,000

$11,000,000

@RachRodgersEsq#ICON14

MeSmall Business Bodyguard

#ICON14 @RachRodgersEsq

@RachRodgersEsq#ICON14

$200kin 8 months

#ICON14 @RachRodgersEsq

#ICON14 @RachRodgersEsq

Protect your intellectual

property

@RachRodgersEsq#ICON14

The amount U.S. companies lose annually due to theft of

intellectual property.

$200 - $250

billion/year

#ICON14 @RachRodgersEsq

@RachRodgersEsq#ICON14

#ICON14 @RachRodgersEsq

@RachRodgersEsq#ICON14

#ICON14 @RachRodgersEsq

#ICON14 @RachRodgersEsq

Protecting your intellectual

property is ...

#ICON14 @RachRodgersEsq

... an insurance policy

#ICON14 @RachRodgersEsq

... a retirement account

#ICON14 @RachRodgersEsq

... an investment in your quality of

life

#ICON14 @RachRodgersEsq

Intellectual Property Audit

#ICON14 @RachRodgersEsq

Step 1: Mine

#ICON14 @RachRodgersEsq

Step 2: Prioritize

#ICON14 @RachRodgersEsq

Step 3: Re-work

#ICON14 @RachRodgersEsq

Step 4: Protect

#ICON14 @RachRodgersEsq

Step 5: Profit

#ICON14 @RachRodgersEsq

96000

AUDIT#ICON14 @RachRodgersEsq