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The key is to show what the technology will mean to the business. Can it improve and support core activities? Is that enough for a CEO to make a decision? Technology alone struggles to address language ambiguities or understand context. The volume and the diversity of sources makes information difficult to manage. Cogito is a semantic platform enables to ensure a complete understanding the meaning of words and context. Extend your existing technology investment and achieve a higher level of performance in providing the rich, targeted and accurate content delivery that users require.
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Influencing Up
Showing the value of innovative technologies to CEOs
Agenda
• Managing New Technology Adoption in the Enterprise
• Some “stories”
• Expert System overview
What do senior executives see?
Addressing the doubts
• Shiny object syndrome
• 50-50 chance of success
• Technology for technology’s sake
Technology still matters
• The key is to show what the technology will mean to the business.
• Can it improve and support core activities?
• Is that enough for a CEO to make a decision?
Path to value
• Initial questions that will be answered by the technology
• Processes that will be improved
• Decisions that will be made better with information
But...
The unexpected impact may be even bigger.
• FDA may request supporting documentation from different stages of the approval process• Quick access to information from every phase of the development process is critical
Results• Discovery application ensures the highest level of precision and recall in search
• Teams can respond quickly to FDA requests
• Applied to the website enables faster workflow process
• Speeds up the go to market process
Case Study 1: FDA process
Case Study 1: Today and tomorrow
What problems will the technology solve (today and tomorrow)?
Ensure scientists faster access to relevant information
Case Study 1: Improved and transformed
Which processes will be improved (and transformed)?
FDA approval process will be faster and (to a certain point) more automatic
Case Study 1: Better Decisions
Decisions that will be made better with information
A detailed analysis of FDA “queries” will provide clues to which activities should be improved in the discovery phase
Case Study 1: The extra value
The unexpected impact was even bigger.
Shortened the FDA approval process by 35 days
• Better understanding of banking customers' needs• Leverage existing customer feedback• Extract market intelligence from external sources
Case Study 2: Customer intelligence
Results
• Full understanding of feedback: Meaning, context and sentiment
• Integrate feedback from multiple sources for even greater context and analysis
• Insight and intelligence into current behaviors, but also signals for changing trends and habits
Case Study 2: Today and tomorrow
What problems will the technology solve (today and tomorrow)?
More comprehensive visibility of customer satisfaction
Case Study 2: Improved and transformed
Which processes will be improved (and transformed)?
Marketing and sales processes will benefit from richer and real-time information analysis
Case Study 2: Better Decisions
Decisions that will be made better with information
Product Marketing can count on better information to decide content and timing of customer promotions.
Branch office and website can engage customers with more relevant offers and information.
Case Study 2: The real value
The unexpected impact was even bigger.
The bank’s market position was elevated from follower to leader as a result of more relevant and innovative marketing initiatives.
Results
• Natural-language based search engine understands customer requests• Improved online user experience and customer autonomy• Call center costs reduced by 46%• +38% cross-buying ratio on Deposit Account
Case Study 3: CustomerInteraction
• Simplify access to its online content• Optimizing its customer service and call center activities.• Decrease call center costs• Improve user experience
Case Study 3: Today and tomorrow
What problems will the technology solve (today and tomorrow)?
Increase efficiency of the call center (higher deflection of calls)
Case Study 3: Improved and transformed
Which processes will be improved (and transformed)?
Higher visibility of customer purchasing behavior transformed marketing from reactive to proactive.
Case Study 3: Better Decisions
Decisions that will be made better with information
Higher customer satisfaction deriving from improved visibility of customer behavior
Case Study 3: The extra value
The unexpected impact was even bigger.
Customer request analysis enabled a more targeted customer offer, resulting in more revenue per customer.
Results• Real-time monitoring of open sources, including patents database
• Access to information related to ongoing R&D activities
• Identify high-risk situations ahead of time
Case Study 4: IntellectualProperty Protection
• Involuntary publication of research data can threaten intellectual property and investments• Monitor researcher behavior to ensure protection of high-value content
Case Study 4: Today and tomorrow
What problems will the technology solve (today and tomorrow)?
Higher protection of intellectual property assets
Case Study 4: Improved and transformed
Which processes will be improved (and transformed)?
Structured and more comprehensive visibility of potentially dangerous sharing of information immediately resulted in a more careful approach to information sharing
Case Study 4: Better Decisions
Decisions that will be made better with information
More effective visibility on intellectual property assets supports decision making around R&D activities
Case Study 4: The extra value
The unexpected impact was even bigger.
Scientists appreciated the greater attention to their work. Blogs published on university sites supported the hiring of highly qualified people.
• Make use of all sources of information (especially unstructured)• Capture weak signals of discontinuity• Understand breaking technology evolutions
Results• Transform the use of information assets
• Optimized external sources to better exploit intellectual capital
• Analysts are better able to monitor and connect disparate sources of information
Case Study 5: Information Assets
Case Study 5: Today and tomorrow
What problems will the technology solve (today and tomorrow)?
Faster and more comprehensive access to relevant information
Case Study 5: Improved and transformed
Which processes will be improved (and transformed)?
Standardization and integration of information management processwith other strategic processes (innovation and supply chain)
Case Study 5: Better Decisions
Decisions that will be made better with information
Less surprises, more effective prediction of disrupting events
Case Study 5: the extra value
The unexpected impact was even bigger.
Less duplication of research effort and higher reliability from suppliers
About us
Proven Technology:
Award-winning, patented semantic
technology
Global company and listed on the
AIM exchange
Millions of global banking customersuse our software
3 of the world’s leading Oil & Gas companies are our customers
9 out of 10 customers extendtheir license to other domains
Top US and European federal agencies
work with us
Technology alone struggles to address language ambiguities or understand
context…
SameWord,
DifferentMeanings
DifferentWords, Same
Meaning
DifferentWords, Related
Meaning
Press: push or the news media?
Buy or purchase? Hollywood or theU.S. film industry?
The power of language
Empower existing assets
Our API enables seamless, secure integrations with leading platforms to extend semantic processing features that help unlock the value of all of your enterprise content.
Automatic Metadata Creation Semantic TaggingCustom Taxonomies Entity Extraction Advanced Categorization
Extend your existing technology investment and achieve a higher level of performance in providing the rich, targeted and accurate content delivery that users require.
Typical results
Reduced FDA approval cycle by 35 days through more effective use of existing
information
Annual savings of $9M through
a 1.5 million reduction in
customer service calls
Increased ROI of a government agency’s legacy search engine investment by
tagging 10 billion documents
Customers & partners
