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Brian Bentzen from J.Boye takes you on a journey through the human mind, across the digital landscape and towards a content strategy that not only sets out to find the gold treasure, but also keep it.
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@BRIANBENTZEN
HEAD OF CONSULTING @JBOYE
DENMARK & THE WORLD
+500 MEMBERS
+200 CUSTOMERS
19 HUMAN DIAMONDS
13 COUNTRIES
1 IDEA
WHAT IS
SWITZERLAND?
“In Italy, for thirty years under the Borgias, they
had warfare, terror, murder and bloodshed - they
produced Michelangelo, Leonardo Da Vinci and the
Renaissance.
In Switzerland, they had brotherly love and five
hundred years of democracy and peace, and what
did they produce? The cuckoo clock!”
ORSON WELLES (THE THIRD MAN)
SWITZERLAND + SEX = 70.200.000
DENMARK + SEX= 61.100.000
SWITZERLAND + DRUGS = 21.800.000
DENMARK + DRUGS = 24.100.000
SWITZERLAND + ROCK AND ROLL = 2.340.000
DENMARK + ROCK AND ROLL = 616.000
GOOGLE SEARCHES
CONTENT IS KING
CONTENT IS A
SERVANT, BUT
BEHAVES LIKE A KING
CONTENT IS NOT A KING – IT’S A BAD
REALITY TV SHOW SAYS
@BRIANBENTZEN AT #MCONF14
CONTENT IS BROKEN
CONTENT WITHOUT A
REASON
CONTENT EXPLOSION
WE MAKE
BAD DECISIONS
WE MAKE BAD DECISIONS
- THE LAW OF SMALL NUMBERS
- ANCHOR
CONTENT IS BROKEN
- CONTENT WITHOUT A REASON
- CONTENT EXPLOSION
- WE MAKE BAD DECISIONS
CONTENT IS BROKEN
SAYS @BRIANBENTZEN
AT #MCONF14
THE UGLY, THE BAD &
THE GOOD CONTENT
STRATEGIST
THE UGLY
CONTENT STRATEGIST
THE BAD
CONTENT STRATEGIST
THE GOOD
CONTENT STRATEGIST
BUSINESS FIRST
DEFINE DIGITAL GOALS
SUPPORT USER TASKS
MEASURE OUTPUT
MAKE RELEVANT CONTENT
YOU HAVE A CHOICE
THE
UGLY CONTENT
STRATEGIST
THE BAD CONTENT
STRATEGIST
THE GOOD CONTENT
STRATEGIST
CONTENT STRATEGY FROM BAD
REALITY TV
TO ARMY SWISS KNIFE
@BRIANBENTZEN AT #MCONF14
@BRIANBENTZEN
@JBOYE