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[ Software for the Workforce on the Move ]
The Great Talent Hunt: Building Your Qualified Technician Workforce
[ Software for the Workforce on the Move ]
What You’ll Find Inside
I. The demand for qualified service technicians is on the rise
II. How to overcome the growing skills gap and recruit workers
III. Strategies for targeting skilled workers
IV. Step-by-Step system for hiring the best candidates
V. Keeping qualified workers on your team
[ Software for the Workforce on the Move ]
Let’s state the obvious…service organizations depend on qualified field technicians.
[ Software for the Workforce on the Move ]
Let’s state the obvious…service organizations depend on qualified field technicians.
But they’re getting harder and harder to find.
[ Software for the Workforce on the Move ]
And with fewer young people entering technical fields, demands in the service
industry have sky-rocketed…
Leaving thousands of vacant positions and field service organizations unsure of
where the next wave of skilled technical workers will come.
[ Software for the Workforce on the Move ]
In fact, according to the Association of General Contractors (AGC) of America’s 2014 Construction Industry Hiring and Business Outlook, two-thirds of construction firms report they are having trouble
finding qualified workers to fill positions.
[ Software for the Workforce on the Move ]
So what makes qualified technicians so hard to find?
[ Software for the Workforce on the Move ]
So what makes qualified technicians so hard to find?
Good question!
[ Software for the Workforce on the Move ]
All field service technicians, regardless of industry, must be able to work independently with little supervision and manage multiple service calls.
[ Software for the Workforce on the Move ]
And strong technicians must also have high-level technical skills which they can use to diagnose and solve complex problems in their
industries.
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[ Software for the Workforce on the Move ]
Dave Edwards from Mustang CAT
admits, “From an HR standpoint, our biggest
need is for qualified technicians. This trend has been going on for several
years.”
[ Software for the Workforce on the Move ]
The fact remains that service organizations are scrambling to attract young, skilled workers to prepare for the ongoing gap in
qualified workers.
And for good reason…
[ Software for the Workforce on the Move ]
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[ Software for the Workforce on the Move ]
According to Mustang CAT, “CAT dealerships around the world will need to hire an additional 45,000 Service Technicians in the
next 5 years to meet customer demands.”
I. Demand for Skilled Technicians on the Rise
[ Software for the Workforce on the Move ]
Furthermore, The Bureau of Labor Statistics forecasts faster than average job outlook for general field service technicians.
Technicians with formal training and advanced skills will have greater opportunities, as will those who work in computer-related or niche industries, such as heavy equipment repair.
I. Demand for Skilled Technicians on the Rise
[ Software for the Workforce on the Move ]
Seems like finding the needle in the haystack? Not if you go about it the right way…
I. Demand for Skilled Technicians on the Rise
[ Software for the Workforce on the Move ]
II. How to Overcome the
Growing Skills Gap and Recruit Workers
[ Software for the Workforce on the Move ]
While it’s true that finding qualified workers can come with challenges, many industry leaders are getting a leg up by
investing in the next generation of workers
II. How to Overcome the Growing Skills Gap and Recruit Workers
[ Software for the Workforce on the Move ]
Companies in need of skilled technicians are supporting training and
certification programs like the CAT dealer prep program, ThinkBIG, to train
skilled workers and fuel the future of field service.
II. How to Overcome the Growing Skills Gap and Recruit Workers
[ Software for the Workforce on the Move ]
These programs not only increase the talent pool, but make the service technician career track an appealing one for younger
workers
II. How to Overcome the Growing Skills Gap and Recruit Workers
[ Software for the Workforce on the Move ]
Not convinced? Take it on the word of ThinkBIG Alum, Mason Sydow:
II. How to Overcome the Growing Skills Gap and Recruit Workers
“I get a lot of satisfaction from dealing with the customers. They get to know you and you get to learn a lot of different industries. It’s gratifying to see something go from start to finish.”
[ Software for the Workforce on the Move ]
II. How to Overcome the Growing Skills Gap and Recruit Workers
By recognizing the shifting recruitment
culture.
So how can companies identify and attract
those skilled candidates to fill the growing number of
technician vacancies?
[ Software for the Workforce on the Move ]
Changing your recruitment strategy could even result in 75% more candidates to consider and obtaining those candidates
50% faster than by using traditional recruitment methods.
II. How to Overcome the Growing Skills Gap and Recruit Workers
[ Software for the Workforce on the Move ]
II. How to Overcome the Growing Skills Gap and Recruit Workers
The new skilled technician workforce knows they have valuable skills and won’t be swayed by just anything. Positioning yourself in the right
light is now more important than ever.
[ Software for the Workforce on the Move ]
III. Strategies for Targeting Skilled Workers
[ Software for the Workforce on the Move ]
1. Market your company and hype up your industry
III. Strategies for Targeting Skilled Workers
[ Software for the Workforce on the Move ]
Get your name in front of employees and project a brand image that potential employees want to be part of.
III. Strategies for Targeting Skilled Workers
For example, market yourself as a cutting edge service company that uses the latest technology and strategies to draw more motivated
workers who want to work for a leading company.
[ Software for the Workforce on the Move ]
2. Make it easy to navigate your website and find career information
III. Strategies for Targeting Skilled Workers
[ Software for the Workforce on the Move ]
One of the biggest mistakes companies make—hiding career information on a difficult to navigate website—is also one of the easiest
to fix.
III. Strategies for Targeting Skilled Workers
Make your job ads prominent on the front page of your website and the company homepage simple and easy to navigate.
4APPLY HERE!
[ Software for the Workforce on the Move ]
3. Incorporate social efforts into your recruitment strategy
III. Strategies for Targeting Skilled Workers
[ Software for the Workforce on the Move ]
Build a social presence to help you connect with a younger audience and create a consistent brand across channels that communicates what
it would be like to work at your company.
III. Strategies for Targeting Skilled Workers
And have current employees share job openings with family and friends so you have personal, direct messages vouching for your company.
[ Software for the Workforce on the Move ]
III. Strategies for Targeting Skilled Workers
4. Go Mobile
[ Software for the Workforce on the Move ]
More and more people are using their smart phones and mobile devices to do everything, and especially young technical workers.
III. Strategies for Targeting Skilled Workers
If you want to meet new candidates at their level, make sure your job ads are optimized and available through mobile.
[ Software for the Workforce on the Move ]
The companies that are successful in the new recruitment landscape are willing to change to appeal to the modern job seeker.
III. Strategies for Targeting Skilled Workers
[ Software for the Workforce on the Move ]
And once you pique candidate interest?
III. Strategies for Targeting Skilled Workers
[ Software for the Workforce on the Move ]
And once you pique candidate interest?
III. Strategies for Targeting Skilled Workers
Seal the deal!
[ Software for the Workforce on the Move ]
IV. Step-by-Step System for Hiring the Best Candidates
Courtesy of BirdDog
[ Software for the Workforce on the Move ]
Determine your hiring budget: Figure out how much you have to pursue various recruitment tactics and stick to the budget.
IV. Hiring the Best Candidates
Series1
[ Software for the Workforce on the Move ]
Set a timeline: Know when you want new employees to start and how aggressively you should be recruiting.
IV. Hiring the Best Candidates
[ Software for the Workforce on the Move ]
Outline the skills and traits you want in an employee: Know what you’re looking for when you start recruiting so you can
target the right candidates.
IV. Hiring the Best Candidates
[ Software for the Workforce on the Move ]
Find strong candidates through area technical schools and prep programs: Stop by area technical schools, which are breeding grounds
for the next generation of field service workers
IV. Hiring the Best Candidates
[ Software for the Workforce on the Move ]
Stand out in the interview: Because the demand for service technicians is so high, you need to impress them as much as they need to impress you. Stand out by emphasizing something strong about your company
like a fun atmosphere or top of the line field service software.
IV. Hiring the Best Candidates
[ Software for the Workforce on the Move ]
Make a strong offer: Offer the best candidates a strong salary with plenty of benefits; in other words: make them an offer they can’t refuse.
IV. Hiring the Best Candidates
[ Software for the Workforce on the Move ]
With these steps and strategies you’ll certainly find yourself with an influx of the best and brightest in your ranks.
IV. Hiring the Best Candidates
[ Software for the Workforce on the Move ]
With these steps and strategies you’ll certainly find yourself with an influx of the best and brightest in your ranks.
But it’s important to realize that you need to uphold your end by ensuring a fulfilling career for your technicians.
IV. Hiring the Best Candidates
[ Software for the Workforce on the Move ]
V. Keeping Qualified Workers on Your Team
[ Software for the Workforce on the Move ]
Providing continuous training for your technicians will help them master various repairs, solidify their understanding of the operation and ensure they have the skillset needed to fulfill SLAs.
V. Keeping Qualified Workers on Your Team
To teach new topics quickly, host a newsletter, weekly bulletin, or company blog that details trending product issues and provides instructions/tools needed to address those issues.
[ Software for the Workforce on the Move ]
Your customers will appreciate the consistency and professionalism, because technicians who are able to relate to, converse with, and explain complex technical problems become invaluable resources.
V. Keeping Qualified Workers on Your Team
[ Software for the Workforce on the Move ]
Making your technicians’ jobs easier and work-lives happier will also aid in retention and customer satisfaction as well.
Investing in a service management application and mobile solution allows your techs to work better and faster.
V. Keeping Qualified Workers on Your Team
[ Software for the Workforce on the Move ]
V. Keeping Qualified Workers on Your Team
Retaining technicians and preparing them with the right training and tools will help them know they’re appreciated, and they’ll repay you
with their hard work and loyalty.
[ Software for the Workforce on the Move ]
Lets face it…
[ Software for the Workforce on the Move ]
Lets face it…
With the demand for service technicians so high, it’s unrealistic to expect quality workers to just show up
on your door step.
[ Software for the Workforce on the Move ]
But with the tools to attract and retain skilled workers in your arsenal, your service organization will be well on its way to becoming an
industry leader for years to come.
[ Software for the Workforce on the Move ]
But with the tools to attract and retain skilled workers in your arsenal, your service organization will be well on its way to becoming an
industry leader for years to come.
Taking the steps laid out in this presentation is the best way to make sure your service department is ready with technicians to keep up with
the demand!
[ Software for the Workforce on the Move ]
Finding the keys to building a strong workforce doesn’t stop here, take the next step and learn more:
Service Technician Careers: A Guide to Finding, Hiring, and Retaining Top Field Workers