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Top 5 Beacon Stories From May 2015

Contents1. Starbucks Embraces IoT

2. GE´s Talking Lights

3. Retailers Plan on Identifying Customers

Entering Stores

4. Italian Zoo App Uses Beacon Network

5. Movintracks Plugin for PhoneGap

OverviewIt can be tough to keep up with all the proximity marketing news. The movintracks and iBeaconsblog team have put

together the best stories to get your creativity going. :)This month we have added a company highlight

section - Starbucks. Many companies are innovating and deserve a special shout out.

movintracks.io to launch a campaign and ibeaconsblog.com for more news.

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Starbucks is a great example for how companies should use IoT - they collect customer data, increase efficiency plus improve customer experience. They have already launched an app with the new Apple Watch, they are implementing thousands of wireless chargers over the next few years, plus they are working with fridges that monitor when milk and other ingredients are spoiled. Many shops are currently using high tech Clover coffee machines collect data on customer preferences to maintain quality and improve their offerings.http://ibeaconsblog.com/starbucks-and-iot/

1. Company Highlight of the Month - Starbucks Embraces IoT

GE and Qualcomm Atheros are developing LED lights that will use both visible light communication (imperceptible light pulse patterns that can send info to apps) and Bluetooth low energy tech. They will communicate with shoppers at stores, museums, sporting events, etc. The visible light communication will send info to users and BLE will allow communication back from the phones/tablets.http://ibeaconsblog.com/ges-talking-lights/

2. GE´s Lights Will Communicate with Shoppers

3. Retailers Plan on Identifying Customers Entering Stores

Boston Retail Partners contacted 500 plus top North American retailers. Their report indicates in-store marketers are looking to pinpoint consumers and then tailoring their services. There will be an 883% increase in the next five years of retailers aiming to identify consumers when they enter the store. However, currently only 6% of retailers can identify consumers when they enter the store, 90% can identify them at check-out. 83% indicated that in five years time they hope that they can suggest relevant products in the purchase journey.ibeaconsblog.com/report-pinpointing-consumers/

In the first use of beacons at a zoo in Italy, they were placed throughout the zoo send messages to their devices such as information, suggestions, special events and rewards (that can be unlocked by answering quiz questions). Discounts to use in the park were promoted as well. They used beacons in a wide variety of ways and added a good deal of value to visitors thanks to beaconsibeaconsblog.com/italian-zoo-app-uses-beacon-network

4. Italian Zoo App Uses Beacon Network

For those who are inspired by the beacon field and are looking to launch a brand new app, the Movintracks team has launched an end to end proximity marketing software solution just for you. A plugin for PhoneGap / Cordova can be used to create iPhone and Android context-aware apps using just HTML and JS. You can write your code once, and run it both on Android and iOS.

ibeaconsblog.com/movintracks-plugin

5. Build Proximity Apps with Movintracks Plugin for PhoneGap

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