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Using technology to boost sales
Michael RobisonChief Commercial Officer, [email protected]
Follow us at: @Video_Engager
Marketing used to be simple: flyers and ads2
The World We Live in Today3
Basic
Photo Sharing
Video Sharing
Major Purchases (like furniture) start online
Unless you are selling exclusively to people 75 and over, you need to use technology to capture online shoppers, THEN bring them in the store.
The World We Live in Today4
You need a good website
Mobile friendly (responsive)
So what do you do? 5
Show inventory
Show price
But having a website is just the beginning… You also need:
6
SEO, SEM, SMM VIDEO SELLING HYPER TARGETED DIGITAL MARKETING
Hyper Targeted Digital Marketing 7
With targeted digital marketing, you get multiple touches to a person, not a household
Direct Mail Reaches a Household
The “Hyper Targeted” part means that you are reaching out - online - to individuals who you know are a perfect target for your message
AND THEY JUST HAD A RELEVANT LIFE EVENT!
These people need some furniture for sure!
Hyper Targeted Digital Marketing 8
To your selected audience, you send:
One or Two emails, followed by
3 to 5 display ads after they open the mail
Display ads can be on desktop or mobile. Mobile is best since people are so engaged.
Hyper Targeting data providers know everything about you, including email and postal address AND your unique mobile device ID.
How it Works? 9
Campaigns start at just $500 for 15K people to get one email and 2 ads.
For $1500/month you get 40K e-mails and 150K displays every month.
You can buy this from a few providers:
- Bridge Marketing (in the Ashley Suite)- ColorAd (in the Coaster Suite and right
here in the RRC)
Hyper Targeting - How Much? 10
SEO, SEM and Hyper targeted Marketing bring people to your site
Your site shows them that you have something they might like
Video Selling brings website visitors into your store - INSTANTLY - on a video call
Introducing Video Selling 11
Video Calls are Ubiquitous 12
Facetime, Skype, and Hangouts taught everyone about the ease and convenience of live video calls
Why not apply that to buying and selling furniture?
Why not grab web visitors right then on a video call and help them go from “might” to “will”?
You need a Video Selling solution like VideoEngager or iConnect:
● Anonymous consumer is on your web site, looking at a sofa
● There is a button right there offering - “See it now on live video”
● They click it and get an instant live video call with a sales rep in the store!
● The sales rep is now face-to-face with the buyer.
Video Selling uses the popularity of Video Calls
13
Your website is an extension of your showroom, your sales staff play an important role in making your web site produce better for you
In-store sales staff who are not “up” can use the web visitor dashboard to pro-actively chat with online visitors
Track in real-time who is visiting your website, engage and close more sales
But wait, there’s more! 14
Consumers get a convenient service they really appreciate
You position your store as a leader
You reach out and grab consumers online, and bring them into your store before they go somewhere else
Your sales reps become a key asset that is more relevant to your web efforts
Benefits of Video Selling 15
Ranges from $79 to $125 per video agent per month
A “Video Agent” is one video-enabled sales rep with a tablet or phone
Available from:
● ZMOT iConnect (auto only)● VideoEngager (www.videoengager.com)● ColorAd (in the Coaster Suite and right here in
the RRC)
Video Selling - How Much? 16
You MUST do online marketing.
Mobile-friendly Website with inventory
SEO, SEM, SMM, and Hyper Targeting to drive traffic to your site
Video Selling to help your web visitors make a final decision
To Sum it up 17
Bottom line: Great ROI through increased sales!
