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CONFIDENTIAL © 2016
how to lead, design and code through the unknown
uncertainty
CONFIDENTIAL © 2016
nice to meet you.galen murdocksoftware executivesoftware architectux designeragile coachceo,
CONFIDENTIAL © 2016
fear?
control?
embrace
experiment with confidence
accept what’s unknown
practice awarenessuncertainty
CONFIDENTIAL © 2016
fear?
control?
embrace
experiment with confidence
accept what’s unknown
practice awarenessuncertainty
CONFIDENTIAL © 2016
stimulus responseI
I
Between stimulus and response there is a space. In that space is our power to choose our
response. In our response lies our growth and our freedom. --Viktor
E. Frankl
CONFIDENTIAL © 2016
riderRationalRemembering selfSlow, Effortful, AnalyticalWITH self-awareness or controlOften listens just to Elephant (Lazy)Makes decisionsEasily exhausted
elephantEmotional
Experiencing selfFast, Automatic, Intuitive
WITHOUT self-awareness or control“What you see is all there is” (Narrow
view)Delivers updates
Energetic
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mindfulnessawareness of present experience
with acceptanceemotional agility1. recognize your feelings2. name your feelings3. accept them4. act according to your values
CONFIDENTIAL © 2016
fear?
control?
embrace
experiment with confidence
accept what’s unknown
practice awarenessuncertainty
CONFIDENTIAL © 2016
Complicated Plans, MRDs, PRDs, Specs
what we’ve been trained to do
Detailed Estimates,Long-range
budgets
Extensive engineering,
Intricate design.
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“Don’t manage uncertainty with methods designed for certainty.”Dr. David Snowden
Uncertainty ExpertCreator of Cynefin
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I can't control if we are going to win. I can control whether we do the right things.
Marcio SicoliOlympic Coach to Kerri Walsh Jennings & April Ross
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complex
complicated
obvious
chaotic
guess & learnentrepreneur
analyzeengineer
follow rulesbureaucrat
take actionfirefighter
uncertainty (a.k.a. cynefin)
cause/effect is obvious
cause/effect is obvious to an
expert
cause/effect is only
obvious in hindsight
there is no cause/effect
CONFIDENTIAL © 2016
The quest for certainty blocks the search for meaning. Uncertainty is the very condition to impel man to unfold his powers.
Erich Fromm
CONFIDENTIAL © 2016
fear?
control?
embrace
experiment with confidence
accept what’s unknown
practice awarenessuncertainty
CONFIDENTIAL © 2016
Creating an awesome product is hard
Foresee 20% of features
Foresee 50% of features
Foresee 80% of features
Agile works
well
Agile at
limits
Agile breaks
down
Innovation-Driven
Plan- Driven
Design-Driven
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veracity product launch
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what if each feature were marked green or blue?
chaos
complex
complicated
obvious
http://cognitive-edge.com/wp-content/uploads/2015/05/2015-05-SrumDays-Warsaw.pdf
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how to recognize uncertainty• often when you have a strong emotional reaction
• fear of the unknown• anxiety• anger• impulse to control the outcome
• when cause & effect is only obvious in hindsight• when you sense that agile planning will identify fewer than
50% of your stories• when the problem you’re facing doesn’t respond well to
planning• your plans dramatically change based on which next steps you
choose• you can’t plan away risk
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experiments & stories
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we do not control uncertainty. we interact with it.
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we experiment.knowledge
guesses
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lean startup with problem validation
frameproblems
measureeffectiveness
learnideas
buildproduct
measuring your
hypothesis against
results is not an excuse for
renaming lazy failures
as “experiment
s.”
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Principle: Iterate from vague idea to finished product,learning, making course corrections and improving quality as you go
iteratingtoward an uncertain idea
Source: Jeff Patton
how do we build complex software?
incrementingtoward a fully-formed idea
uncertain
certain
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in summary
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• green problems are fundamentally different than blue problems
• when you don’t have control over the outcome, have confidence in the process
• good experiments replace uncertainty and fear with knowledge and confidence
remember
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about veracityVeracity helps leaders and makers of software to solve critical challenges in the areas of product strategy, design, user experience and development. Companies like GE Healthcare and Microsoft rely on Veracity for leadership, mentoring and hands-on expertise to:• supplement internal teams,• accelerate product development, stability and
performance,• shorten time-to-market, • increase ROI, and • uplift product, team and organizational success.
CONFIDENTIAL © 2016
your challenges
unclearstrategy
risk of missing deadline
s
inferior user
experience
expand to
new platform
launch a new
productunstable product
poorlyperformin
g team
EVENT
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our services
strengthen strategy, architecture, UX, agility
solve tough software problems together
help deliver stable, reliable software
CONFIDENTIAL © 2016
For more information…contact us to set up an exploratory discussion, or to learn about our innovation and discovery workshops1.844.615.1074info@veracitysolutions.comveracitysolutions.com