What software companies can learn from shopping centres

Where are people spending their time?

Other Domains 61%

Top-20 Domains 39%

myspace.comyahoo.com

msn.comebay.com

google.comaol.com

pogo.comfacebook.com

amazon.comcraigslist.com

go.comyoutube.com

live.combankofamerica.com

wikipedia.comwalmart.com

mapquest.comneopets.com

adultfriendfinder.comaim.com 0.2%

0.2%0.3%0.3%0.3%0.4%0.4%0.5%0.6%0.6%0.6%0.7%1%

1.6%1.7%

2.1%3.7%3.7%

8.5%11.9%

% of total time spent online in the US - December 2006

Jun 2

005

Jun 2

006

Dec 20

05

Dec 20

06

Jun 2

007

Jun 2

008

Dec 20

07

Dec 20

08

Jun 2

009

Dec 20

09

Jun 2

010

Jun 2

011

Dec 20

10

Dec 20

11

Market Share of Facebook vs MyspaceGlobal Online Social Media (2005-2011)

Rela

tive

mar

ket s

hare

, nor

mal

ised

myspace facebook

What Facebook could have learned from Daytons

From building products to building platforms

Platforms succeed when they’re truly open

“Anchor tenants” bring audiences and loyalty

Contextual discovery is well planned serendipity

What software companies can learn from shopping centres

Platforms aren’t about technology.

Platforms are about people, behaviour, and experiences.

Successful platforms are truly open

Successful platforms fuel contextual discovery

Successful platforms are partner-first

Software platforms aren’t complicated

Thanks for listening :)