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Why and When to EmbedBusiness Intelligence
June 10, 2015
Presented by
— This webinar will be recorded
— We will take questions at the end
Welcome & Webinar Overview
Zach TaylorProduct Marketing Manager
Colin ZimaLooker Chief Analytics Officer
Meet our presenters
All your questions answered
Real uses cases and the decision making behind them
Buying Considerations
3-Minute Case Studies
Quick Overview
Understanding the trade-offs to realizing value with your data
Q & A
Considerations
11 Build vs Buy
2 Time-to-Market
3 Customization Level
4 Evaluating ROI
Build vs Buy
You can build anything yourself.
The question is time.
Time-to-Value
● Not everything is your core competency
● You aren’t building everything from scratch
○ HR, web infrastructure, internal analytics, marketing automation
● Web first makes it easy
○ Point to your data
○ Define the experience
○ Reporting in hours, not weeks or months
Customization
● Your customers may not need the same depth you have internally
● Define the experience you want
○ Dashboards only
○ Exploring data
○ Full analytics experience
Investment:
- Product planning
- Engineering resources
- Design
- Analytical modeling
- Maintenance!
Evaluating ROI
Like any product decision, the ultimate driver is ROI
Return:
- Increased loyalty
- Higher price points
- Product differentiation
- Empowering employees
Upside of Embedding
11 Increase Efficiency
2 Stay Competitive
3 Empowered Workforce
4 Driving Higher ASPs
5 Productizing Data
Increase Efficiency: iBotta
iBotta Before
• Taking days
• Silos
• Not real time
• Not dynamic
• Hard to make changes
SELECT dimension.a,SUM(dimension.b)FROM schema.ads LEFT JOINschema.transactions
The iBotta Solution
• Eliminate pull, Excel, ppt workflow
• Offer a higher value product
• Model it once; change easily
[Insert screenshot]
Staying Competitive: SEAS
Educators who use DataSense to share data take advantage of individualized, instructional insights based on near real-time data to help drive student
performance and district planning. DataSense ensures that current student data informs all
relevant district applications.
SEAS Before
• Offering
• Automate
• Easy to use dashboarding
• Tiers of users
The SEAS Solution
[Insert screenshot]
Empower Your Workforce: Hubspot
HubSpot is the world’s leading inbound marketing and sales platform
Hubspot Before
• One on ones with sales managers
• Periodic reports
• Multiple platforms
• Lack of transparency
The Hubspot Solution
• Automation
• Single access point
• Full transparency
• Fewer meetings
Higher Selling Prices
Productizing Data
Q & A
• Is embedding something you can leg into slowly?• How does security compare for embedded vs in-house?• Are you HIPPA compliant?• How quickly can teams go to market?• How much data access do companies generally give their customers?
Draft Questions
