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In today's new ministries, the presentation answers whether or not the church should engage in social media, with whom it should engage and the basics of engagement. I also touch on potential pitfalls and the unintended consequences of social endorsement. There are businesses that will benefit from this presentation's section on "social endorsement" from a communications perspective, as well as, delineating the difference between organizational and leadership social accounts.
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Is it okay for the church to have aFacebook, Twitter, Instagram or other social media account?
Introduction
• Sold my 1st Ad banner in 1994
• Put together my 1st Internet conference in 1995
• Ran my own dot com for 5 years, before I sold it in 2003
• Interactive and Public Relations Director
• Started volunteering here at Summit in 2009
Learning Objectives
• Understand what you are up against
• Understand the opportunity
• Carve out a basic strategy
Understand what you are up againstObjective #1
The Noise
• Estimated 30,000 marketing messages per day (Forbes, 2011)
• 55% of adults in U.S. have a smartphone (comScore, 2014)
• Access our smartphones 150 times per day (Meeker Report, 2014)
• 60% of social media time takes place on smartphones and tablets (Business Insider, 2014)
Engagement
• 55% of Internet traffic originates from Mobile devices (comScore, 2014)
• 47% of all Internet traffic comes from Mobile Apps (comScore, 2013)
• Facebook is the #1 mobile app with a 76% user reach
There is a War for your attention
Moving Beyond the PulpitUsing the other 164 hours in the week to talk with your Partners
Understand the opportunityObjective #2
2014 Social Network Users
Google +
0 300000000 600000000 900000000 1200000000
Who uses social media?
• Simple Answer: We do.
• 73% of Black/Non-Hispanic Internet Users access social media sites (Pew Research, 2013)
• 75% have a college degree
• 68% have a household income of $75,000 or more
1 Corinthians 9
22 To the weak I became weak, to win the weak. I have become all things to all people so that by all possible means I might save some. !23 I do all this for the sake of the gospel, that I may share in its blessings.
Social Media Engagment
@iamdrjazz Twitter: 22,000 followers Facebook: 51,000 Likes Instagram: 20,000 followers
@samchand Twitter: 50,500 followers
@van_moody Twitter: 24,400 followers
On Twitter follow: @themountbishop @eldervkbrown @themountleads
Basic StrategiesObjective #3
Relationships
• Open a dialogue
• Amplify your voice and message
• Build a platform independent of location, corporate size or budget
Getting started
• Sign up for your accounts using the same handle
• Choose one social platform and dedicate yourself to it for 3 months
• Post on a consistent schedule or around the same time of day
Each platform has its strength
• Facebook lends itself to longer post and content sharing
• Twitter invokes quick calls to action and can direct followers to your content on other platforms
• Instagram is very visual, but can be used to promote and give an insider look at your relationships
• Youtube allows for long format video and archiving of key sermons and/or events
Avoid Unintended Outcomes
• Recognize the need for a corporate social account and a personal account for your leaders
• Please understand that a like, retweet, favorite etc. is a social endorsement
• As a leader, review beyond a single post before you favorite
Homework
• Understand the Viral effect of Social media (sharing)
• Identify what type of user you want to become: a Creator, Curator, or Power User (each can create a strong following)
Quick Review• Understand what your up against
• More people are using mobile devices to access the Internet; change your strategies accordingly
• Meet your Partners where they reside
• Social Media is an opportunity to start a one to many dialogue
• Don’t overthink a strategy
• Pick a social network and start posting consistently
Twitter: @jasonkylescott LinkedIn: linkedin.com/in/jasonkylescott Web: calldoctorsos.com
Q&A
