Question Three

What have you learned from your audience feedback?

What did you do to obtain your audience feedback?

• We obtained our audience feedback by asking members of our target audience a series of questions on a questionnaire. Some of these questions were open and some were closed and so this meant that the answers to our questions had to be thought about before asking and couldn’t just be rushed. This meant that the majority of the questionnaires that we gave out to our demographic answered the questions fully and gave good answers which then helped our feedback and improvements because of it.

• We also obtained some feedback by interviewing some of our targeted audience. This was so that we had various types of media within our feedback from our audience. As we were in our sixth form common room we managed to gather feedback from various age ranges within our demographic (16-35) this was because any students in the room were above 16 and teachers in the room were also below the age of 35 and therefore they were also the correct age for out targeted audience.

Examples of Feedback - Questionnaires

Closed Question examples

Open Question examples

Examples of Feedback – Social Networking (Facebook)

Comments on video from our targeted audience have given us useful feedback and were all complimentary.

After the video was shared on Facebook by our protagonist, Tom Blackman. His friends (members of our target audience) have commented and given us feedback on the shared link.

Examples of Feedback – Social Networking (YouTube)

The feedback that we received from YouTube was the amount of views and likes that it received. The video had more likes than dislikes and so this was helpful feedback for us. The video had also reached over 400 views within three months which showed it was being shared by viewers (word of mouth) and this was why we were gaining so many views.

This shows the amount of views that the video has received so far and we have six likes with no dislikes.

What were the advantages and limitations of this feedback?

• We managed to gather a good range of answers from our feedback. All of people that we asked were within the correct ages for our documentaries demographic as they were above the age of sixteen and below the age of thirty. We also asked women for feedback so that we could build a picture of the documentary from a female point of view who was also within our targeted age group. Another advantage was the use of mixed media forms that gathering the feedback enabled us to use as we were able to ask the audience which form of feedback they wanted to partake in. This meant that we were able to conduct interviews as well as just orally questioning and answering a select number of questions on the questionnaire which most people find boring.

• There were disadvantages from using these mixed media forms however as it meant that some people could answer a questionnaire without being prompted to answer in more detail. This would mean that some of the answers given were short and too vague for the questions that were asked. This sometimes meant that the questionnaires were not good enough for us to record within our feedback because the answers would not help us to improve our work further. Another disadvantage within the mixed media was that a lot more people chose to partake in a questionnaire rather than an interview as they thought this was the easiest option.

What have you learned about audience perception of your product as a result of this

feedbackThe majority of our feedback that we received through our interviews and questionnaire was massively positive. For example, ‘ I learned a lot about the individual in a very short space of time’. This showed us that our content and the information that we were providing within our documentary was of a good quality as our audience feels as if they are being provided with knowledge which they appreciated. Additionally, another positive comment we received was: ‘Good variation and a good role model/ example of a bodybuilder’. This showed us that using a real bodybuilder was good decision, as it made the verisimilitude of the documentary more effective, and allowed the audience to understand that the information we were providing was the truth. On the other hand, we did receive some improvements which we could make to our documentary to make it more effective. For example: ‘Could of compared male and female regimes’. This showed us that our documentary may have been a little one dimensional as we only explored the subject from a male point of view. This factor could have an effect on our target audience, as if we were to address the idea of unisex bodybuilding it may expand our target audience to both genders. As we were only allocated a maximum of five minutes for our documentary, we thought that keeping the documentary based on the life of Tom Blackman, (our male bodybuilder) was more effective, as we were able to explore his life and stories in much more detail, where as if we added the life of a female body builder, it could have made the information a little vague. Furthermore, we received a comment which stated ‘Maybe some acknowledgement of health risks from a doctor’. This again made us aware of the fact that we could have added more information and detail from a different point of view, instead of just from the view of the protagonist. As our whole documentary was from the point of the bodybuilder, all the information we were providing was positive towards the subject. Whereas if we explored the idea from another point of view, for example a doctor, it could of made an interesting comparison, which ultimately would make the documentary more informative and enjoyable to watch. The feedback we received shaped our understanding of how effective the products we made were. Most of the people who answered our feedback form said that our subject was very interesting, as it is a very unique subject for Channel 4, as it has not been done many times before, this gave us the understanding that we were very successful with our documentary and the aim which we were trying to succeed before we made it, had achieved.