Resisting the usual. Since 1973.

The arrogance of youth. The supreme self-confidence of being the best.

It was with this capital that Diwan Arun Nanda & Ajit Balakrishnan started Rediffusion at a time when the advertising industry was going through a recession.

Since then, the growth of Rediffusion has been punctuated by landmark work that broke every rule of advertising, and yet created iconic brands and legendary campaigns.

Rediffusion today. Large. Stable. Young. Fresh.

We are among India’s top five advertising agencies. This allows us to recruit and retain the best talent in the country. It enables us to invest in your brands.

We are part of Young & Rubicam brands. An international conglomerate of reputed communication companies whose expertise and knowledge keeps us on par with world standards.

With offices in Mumbai, Delhi, Kolkata, Chennai, Bangalore & Hyderabad, we make sure that we are always near you. And near the consumer.

Big brands are the ones with big agendas.

• Brands are the new aggregators– They must gather and galvanize– They must have mission and purpose

Big ideas are in life – not in ads

• Challenge our conventional definitions of what is an idea – Ideas travel through media

Consumers are producers

• What people do with brands is more important than what the brand does– User generated content– Word of mouth effects– Opinion leadership

2 way world

• What we have to say vs What they want to talk about– Give to get– You can be shut out anytime– The legal deal with the devil is off – advertising– Must prove yourself worthy of viewing

New rules for the new world

• Delivering paid for communication to media delivered audiences is over

• Making Conversation that is actively sought out is in• Communication as the “message” we land at the

consumers doorstep is dying• Conversations that take on a life of their own are being

born

Conversation Management

• Seek a dialogue with consumers• It’s an ongoing continuous process• Embedded in their eco-system• What they want to talk about• Allow for participation• They have the ability to start a conversation

Conversation idea +Conversation Neighborhood

• Change the debate– Challenge consumer expectations– Make people re-evaluate

• Capable of transmission– People should be able to use them as

platforms for co-creation– Putting out the source code

Conversation Starters - are modes of communication triggered by the brand - TVC, PR, Events, CRM, Celebrities, Websites

+Conversation Co-Creations - are modes of participation triggered by the brand - Blogs, Virals, Promotions, Consumer generated content

It’s

Only

Over

When

Inputs that go into our work• Communication development

– We have our own 7 step process– We have conversation management tool

• Brand Mapping– BAV

• Market mapping– TGI– Pentagon

• Consumer understanding– Culture mapping work– Semiotic reading

Some of our work that you may already know

Paritosh Srivastava Executive Vice President - South

Chennai 8 member team

Hyderabad 8 member team

Bangalore

Peeya Sridhar Business Head

Amber Aftab Brand Partner

3 member team

Ponnappa Appaiah Brand Partner

3 member team

Naveen Raman

3 member team

Mukund Sharma & Arun Kumar Creative heads

Sameera Dowerah Anshu Sharma

Arun Shankar Raja Sinha

Creative partners

15 member team

Ashima Chander Planning Head -

South

Ideas before advertising. Ideas beyond advertising. The Rediffusion DYR group is composed of companies which

specialize in every form of communication. This enables us to seamlessly work together and give you media neutral

ideas that can transform your business. In mass media advertising, design +, direct marketing, public relations,

events, sponsorships, celebrity management, CRM, media planning & buying, outdoor solutions, digital programmes

or retail activation. We have the expertise. And we have the orientation. Given below are our associate companies.

Let’s start a conversation about your brand