Case Study: Facebook Campaign for Cycle Pure Trusted Player Cycle Pure Agarbathies were official co-sponsors of the Tri-Series between India, West Indies and Sri Lanka in July 2013. This is how AliveNow helped promote & spread the word about the association on social media.
Trusted Players Cycle Pure Agarbathies were official co-sponsors of the Tri-Series between India, West Indies and Sri Lanka in July 2013. This is how AliveNow helped promote & spread the word about the association on social media. The objective was to spread the word about the sponsorship and the “Cycle Pure Trusted Player” award for every match. They wanted to get cricket enthusiasts to predict and pray for their trusted player for every match. In a Span on 14 Days they added more than 9,000 New engaged users on the Facebook Page.
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1. Case Study: Facebook Campaign for Cycle Pure Trusted Player
Cycle Pure Agarbathies were official co-sponsors of the Tri-Series
between India, West Indies and Sri Lanka in July 2013. This is how
AliveNow helped promote & spread the word about the association
on social media.
2. Objectives of the Campaign Cycle Pure where the official Co
Sponsor for the Tri Nation Series between West Indies, Sri Lanka
and India. The objective was to spread the word about the
sponsorship and the Cycle Pure Trusted Player award for every
match. We wanted to get cricket enthusiasts to predict and pray for
their trusted player for every match. On ground, the commentators
decided who won the Cycle Trusted Player for every match. Also, we
wanted to spread the word about the association with Cycle Pure for
the Tri-Nation series as a whole. 02 Facebook Campaign for Cycle
Trusted Player
3. Cycle Pure Trusted Player - Pre Like This Campaign was from
28th June to 11th July during the Tri- Series between India, West
Indies and Sri Lanka. When a New Fan landed on the application,
they had to Like the Page to Predict and Pray for Cycle Pure
Trusted Player of the match to win amazing prizes! 03 Facebook
Campaign for Cycle Trusted Player
4. Cycle Pure Trusted Player - Instructions After liking the
page, instructions were shared about how to take part. After
allowing the app, the users could predict and pray for the Trusted
Player for each match. The ability to predict every match closed 2
hours before the actual match began. 04 Facebook Campaign for Cycle
Trusted Player
5. Cycle Pure Trusted Player - Predict The fan had the ability
to predict and pray for The Cycle Trusted Player for any number of
players for the matches! They had to submit their Name and Email Id
to take part in the contest. Fans could view Prayers by clicking
View Prayers and even share, comment and like prayers. 05 Facebook
Campaign for Cycle Trusted Player
6. Cycle Pure Trusted Player - View Prayers Fans could view
Prayers by others and share it, like it and comment on it. As you
can see here, Ravindra Jadeja got a total of 618 Prayers and
Predictions! 06 Facebook Campaign for Cycle Trusted Player
7. Cycle Pure Trusted Player Users had the ability to browse
through different players and see how many prayers/predictions they
got. They can change the team and see how many prayers team members
from Sri Lanka or West Indies got as well. 07 Facebook Campaign for
Cycle Trusted Player
8. Cycle Pure Trusted Player - Thank You After the fan submits
his/her prediction, the Thank You page appears. The Fan then has
the ability to share his/her prayer, view other prayers and an
option to Pray again. 08 Facebook Campaign for Cycle Trusted
Player
9. Frequent Updates & Queries 09 Facebook Campaign for
Cycle Trusted Player
10. Frequent Updates & Queries 10 Facebook Campaign for
Cycle Trusted Player
11. Few pictures from the Venue! 11 Facebook Campaign for Cycle
Trusted Player
12. During the 14 day period, the response was overwhelming. On
all parameters the campaign was a success. Few important numbers
are given below. Parameter Time period Number No. of New LIKES 14
Days 9,215 NEW Likes in 14 days. From 14,755 to 23,990 likes in 14
Days No. of entries to the contest 14 Days We received 6,299
Prayers in all. No. of Winners 14 Days 301 winners got Cycle Pure
Gift Vouchers & Bumper Prize. Total Content impressions 14 Days
Over 2.8 million content impressions (Just over 28 Lakh) Cycle Pure
Trusted Player - Results 12 Facebook Campaign for Cycle Trusted
Player
13. *In a Span on 14 Days we added more than 9,000 New engaged
users on the Facebook Page. 9K+ NEW likes in 14 Days 13 Facebook
Campaign for Cycle Trusted Player
14. Few more interesting numbers Match 1 Match 2 Match 3 Match
4 Match 5 Match 6 Finals Series 145 379 515 712 881 975 1314 1378
Total number of prayers for each match Top 5 players for whom
prayers were offered Shikhar Dhawan Virat Kohli Ravindra Jadeja MS
Dhoni Chris Gayle 1166 1044 618 535 397 Total number of prayers for
each team India Sri Lanka West Indies 4415 961 923 14 Facebook
Campaign for Cycle Trusted Player
15. Thank You! For more details regarding the Cycle Pure
Trusted Player campaign for Cycle Pure Agarbathies, write to us at
[email protected] with your queries. Visit us at www.alivenow.in
to learn more. 15 Facebook Campaign for Cycle Trusted Player