The latina smart purse

#SmartPurse+++++#Hispz13

@BodenPR+|+@NatalieBoden

Marke&ng)to)the)La&na)#SmartPurse



Once%upon%a%*me%there%was%a%La*na%living%in%the%U.S….



…and%the%movies%represented%her%like%this.



There%were%deeply%engrained%truths%about%the%La*na:

• She$is$about$family/the$collec2ve,$it$was$not$

about$HER.$

• She$is$birthing$several$children.$

• She$is$not$ambi2ous$about$her$career.$

• She$is$driven$primarily$by$her$religious$faith.

• She$is$about$sexiness,$curves$–$and+lots+of+red+lips<ck.+



Then%suddenly%something%happened…%

Inspired$by$her$parent’s$tough$work$ethic,$she$graduated$from$college$and$

soon$started$her$own$business$and$slowly$but$surely$she$became$the$most$

rapidly$growing$segment$within$the$Hispanic$market$and$...$$

the$MAJORITY)of)the)$1)trillion)in)Hispanic)purchasing)power.$



A$REVOLUTION$was$sparked$

“The)Power)of)the)#SmartPurse:)La&nas)Rise)to)the)Top”)



La*na%WOW%Facts

• 19.3%Million%in%the%U.S.%• Median%age:%27.5%• Growing%4X%faster%than%any%other%segment%• Owns%40%percent%of%minorityNowned%companies%in%the%US%• Accounts%for%the%majority%of%the%$1%TRILLION%Hispanic%Purchasing%Power



La*nas%today%have%peeled%back%the%stereotypes%and%before%you%lies%a%mul*faceted%iden*ty%with:%

Enormous)purchasing)power%and%enormous%power)through)social,%mobile%all%the%way%up%to%the%corporate)boardroom.%And%she%builds%and%tears%down%reputa*ons%and%businesses%at%the%drop%of%a%Tweet.%



A$CONTINENTAL$SHIFT

A$Con2nental$ShiM$in$her$Role$in$Society$and$the$

Economy:$She$is$no$longer$uniOfaceted,$but$rather$

mul2faceted.$Playing$many$roles$–$as$business$owner,$

as$mother,$wife,$cultural$evangelist$and$influencing$

more$circles$than$ever$before.$



Latina’s Sphere Of Influence Is On Steroids

Adapted from: @momtalkradio

BLOGGER/SOCIAL MEDIA MOM

FAMILY CEO

CHIEF HOUSEHOLD MEDICAL OFFICER

CHIEF ARCHIVER

EVENT ORGANIZER

COMMUNITY LEADER

SISTER/DAUGHTER/WIFE

SPIRITUAL LEADER

FINANCIAL DECISION MAKER

MULTICULTURAL TRENDSETTER BUSINESS OWNER





So)how)should)brands)connect)with)her)and)invest)in)her?)



Know%the%content%that%inspires%her…

#1:%WHAT%INSPIRES%HER



#2:%INVEST%IN%HER

Invest%in%her%career:%instead%of%a%beauty%compe**on,%why%not%a%business%compe**on?

VS



#3:%DEFY%THE%STEREOTYPE



#4:%INVEST%IN%THEM%EARLY



How)will)your)brand)benefit?



Go$from$the$$1$Trillion$

Hispanic$market$to$the$$7$

Trillion$Female$Market.$

1.)Crossover$



CROSSOVER$POTENTIAL

20



CROSSOVER$POTENTIAL



If%you%invest%in%La*nas%today,%it%will%not%only%have%a%posi*ve%impact%on%your%bo_om%line,%but%also%on%the%bo_om%line%of%our%society,%our%economy,%and%the%future%of%our%na*on.%

2.))“If)you)invest)in)a)man)you)invest)in)one)individual,)if)you)invest)in)a)woman)you)invest)in)a)family)and)in)a)whole)na&on.”)AFRICAN)PROVERB)

WHY$INVEST$



There’s)no)BeWer)Time)than)now)to)Invest)in)the)La&na)#SmartPurse.)

Who’s)going)to)get)ahead)of)the)game?

IN$CONCLUSION$

Spiritual

The latina smart purse